10 Marketing Actions to Alleviate the Negative Effects of a Crisis
Posted: Sun Dec 15, 2024 9:25 am
Crisis situations appear when you least expect them.
They can rarely be predicted, just like their effects. However, there is something that can determine the greater or lesser severity of their consequences: the actions that each business implements in response to them.
Ideally, these actions should be included in a risk plan, and action should be taken as quickly as possible to prevent the worst. But… what happens when this is not the case?
There are times when, even though we have strategies for times of crisis , the urgency catches us off guard and we need to act quickly with marketing actions that we had not planned.
When faced with a crisis or unexpected change, there is no choice but to improvise and use ingenuity to mitigate possible damage and even emerge stronger.
In this article, and given the context, I am going to share with you a series of tips to help you reduce the possible impact of a crisis on your business.
Specifically, we will look at up to 10 actions that you can carry out in your digital strategies, as well as some ideas if you do email marketing regularly.
1 A crisis! What actions should be taken?
1.1 ► Why should you act and not paralyze your activity?
1.2 ► General tips
1.2.1 ● Positive mindset and proactivity:
1.2.2 ● Cutting unnecessary expenses:
1.2.3 ● Temporary suspension of large investments:
1.2.4 ● Centralization of efforts:
1.2.5 ● Bet on flexibility:
2 10 Marketing and mailing actions for bad weather
2.1 1) Free access and other benefits
2.2 2) Assertive communication
2.3 3) Follow-up (or welcome) mailings
2.4 4) Engagement analysis
2.5 5) Positive language
2.6 6) Interest surveys
2.7 7) Market analysis
2.8 8) Activate creativity
2.9 9) Hashtag tracking
2.10 10) Include the surprise factor
A crisis! What actions should be taken?
The first and most important thing is not to let yourself be carried away lebanon phone number data by uncertainty or nervousness . To think about and implement measures that benefit your activity or business, you must have a clear and calm mind.
In this sense, my first general piece of advice is to always keep in mind that, no matter how difficult things may be, knowing how to respond quickly and with common sense will be the key to returning to normality and even outperforming the competition.
In times of crisis, it is important to make team decisions, focus efforts and implement actions that do not entail great risks.
► Why should you act and not stop your activity?
The solution to a crisis is not to completely paralyze your business activity. That may be the quickest way, but it is not the one that will benefit you the most when everything is over.
Even if you slow down, never lose presence or positioning in front of your audience. Otherwise, you risk being relegated to the background.
They can rarely be predicted, just like their effects. However, there is something that can determine the greater or lesser severity of their consequences: the actions that each business implements in response to them.
Ideally, these actions should be included in a risk plan, and action should be taken as quickly as possible to prevent the worst. But… what happens when this is not the case?
There are times when, even though we have strategies for times of crisis , the urgency catches us off guard and we need to act quickly with marketing actions that we had not planned.
When faced with a crisis or unexpected change, there is no choice but to improvise and use ingenuity to mitigate possible damage and even emerge stronger.
In this article, and given the context, I am going to share with you a series of tips to help you reduce the possible impact of a crisis on your business.
Specifically, we will look at up to 10 actions that you can carry out in your digital strategies, as well as some ideas if you do email marketing regularly.
1 A crisis! What actions should be taken?
1.1 ► Why should you act and not paralyze your activity?
1.2 ► General tips
1.2.1 ● Positive mindset and proactivity:
1.2.2 ● Cutting unnecessary expenses:
1.2.3 ● Temporary suspension of large investments:
1.2.4 ● Centralization of efforts:
1.2.5 ● Bet on flexibility:
2 10 Marketing and mailing actions for bad weather
2.1 1) Free access and other benefits
2.2 2) Assertive communication
2.3 3) Follow-up (or welcome) mailings
2.4 4) Engagement analysis
2.5 5) Positive language
2.6 6) Interest surveys
2.7 7) Market analysis
2.8 8) Activate creativity
2.9 9) Hashtag tracking
2.10 10) Include the surprise factor
A crisis! What actions should be taken?
The first and most important thing is not to let yourself be carried away lebanon phone number data by uncertainty or nervousness . To think about and implement measures that benefit your activity or business, you must have a clear and calm mind.
In this sense, my first general piece of advice is to always keep in mind that, no matter how difficult things may be, knowing how to respond quickly and with common sense will be the key to returning to normality and even outperforming the competition.
In times of crisis, it is important to make team decisions, focus efforts and implement actions that do not entail great risks.
► Why should you act and not stop your activity?
The solution to a crisis is not to completely paralyze your business activity. That may be the quickest way, but it is not the one that will benefit you the most when everything is over.
Even if you slow down, never lose presence or positioning in front of your audience. Otherwise, you risk being relegated to the background.