Email Marketing Statistics: How Does It Compare to Your Industry?
Posted: Sun Dec 15, 2024 9:20 am
Email marketing statistics are best analysed in the context of your competition. We know that every business has very different and personal goals that they want to achieve with a marketing strategy, understanding your performance in relation to your sector and region can help you see where you are standing out and where you may be falling behind.
From there, you can use email marketing statistics to drive future initiatives and better define what it means to be successful in the marketplace.
To help you do that, we’ve pulled insights from nearly 10,000 Benchmark Email users with email marketing statistics from across a dubai business fax list variety of industries to see how their email marketing campaigns are performing, and then broken it down by key factors so you can see how you stack up.
Here's how to use that data and some quick tips on what to do if you fall short.
How to understand the data
Our email marketing benchmark report looked at some crucial metrics to help you see how you stand, including open rates, bounce rates, and click-through rates. From there, we broke it down by industry and region to help you better contextualize performance.
Metrics can vary greatly depending on where you are and what type of product or service you sell. For example, consider how click-through rates compare for an industry like K-12 schools (5.55%) to manufacturing, logistics, and engineering (1.25%). If you’re in the latter industry, a 3% click-through rate would be well above average, while if you’re in the former, it’s clearly cause for concern.
The data is equally stark when comparing regions.
In the US, Benchmark users see an average email open rate of 24.39%, which is a great percentage to aim for—unless you live in Japan, where the average open rate is 35.59%.
In all cases, reviewing your own metrics relative to your industry and regional averages is far more revealing than reviewing them relative to overall averages. There’s a lot of competition out there, but the only competition that really matters to your results is your direct competition. So as you look at the data, ask yourself how you stack up where it counts. Are you performing worse than your competitors? Are you outperforming them? Are you well aligned? Depending on the results, it may be time to give yourself a pat on the back — or up your game.
From there, you can use email marketing statistics to drive future initiatives and better define what it means to be successful in the marketplace.
To help you do that, we’ve pulled insights from nearly 10,000 Benchmark Email users with email marketing statistics from across a dubai business fax list variety of industries to see how their email marketing campaigns are performing, and then broken it down by key factors so you can see how you stack up.
Here's how to use that data and some quick tips on what to do if you fall short.
How to understand the data
Our email marketing benchmark report looked at some crucial metrics to help you see how you stand, including open rates, bounce rates, and click-through rates. From there, we broke it down by industry and region to help you better contextualize performance.
Metrics can vary greatly depending on where you are and what type of product or service you sell. For example, consider how click-through rates compare for an industry like K-12 schools (5.55%) to manufacturing, logistics, and engineering (1.25%). If you’re in the latter industry, a 3% click-through rate would be well above average, while if you’re in the former, it’s clearly cause for concern.
The data is equally stark when comparing regions.
In the US, Benchmark users see an average email open rate of 24.39%, which is a great percentage to aim for—unless you live in Japan, where the average open rate is 35.59%.
In all cases, reviewing your own metrics relative to your industry and regional averages is far more revealing than reviewing them relative to overall averages. There’s a lot of competition out there, but the only competition that really matters to your results is your direct competition. So as you look at the data, ask yourself how you stack up where it counts. Are you performing worse than your competitors? Are you outperforming them? Are you well aligned? Depending on the results, it may be time to give yourself a pat on the back — or up your game.