What is email marketing? Does the frequency of sending matter? Or the design?
Posted: Sun Dec 15, 2024 8:30 am
Definition of emailing
Emailing is a marketing and direct communication tool that allows companies to communicate with their customers by sending mass emails. These communications can be informative or for the sale of products or services. Some of the advantages of emailing are its immediacy, availability of statistical information, privacy and the recipient's ability to respond.
Email marketing is a highly profitable tool for companies, not only because of its low economic cost, but also because of its effectiveness in closing sales .
1 · Why is emailing such an effective tool for selling?
2 · Something very important to take into account in the jamaica phone number data sales process and that justifies the effectiveness of mailing
2.1 ► We cannot know when is the best time for the customer to buy
3 · How do we help the customer move through the purchasing process?
3.1 Repetitive interaction:
3.2 Specific queries:
3.3 Repeated visits to product pages:
3.4 Behavior on the payment page:
3.5 Behavior in the physical store:
4 · In addition, emailing can help convince the target customer.
4.1 What is the solution in these cases?
5 · Does it matter how often you send your mailings? Is more emails worse?
6 · Plain text or image emailing? Which gets better results?
7 · Email list segmentation
8 · Email Subject Optimization
9 · Effective call-to-action
10 · A/B Testing
11 · Emailing, conclusion
· Why is emailing such an effective tool for selling?
I will answer you with a small personal anecdote in which you will see the greatest benefit of emailing.
A couple of years ago I made a purchase, a small product, neither too expensive nor too cheap.
It was one of those hydroponic pots to grow plants inside the house, easily and without having to do much.
Doesn't that seem out of the ordinary? There's one important piece of information missing.
It took me a year to make the purchase decision.
A whole year.
After all, it's nothing more than a designer flowerpot, with light and water.
What does that have to do with emailing?
A lot.
A lot of relationship.
So much so that if it hadn't been for those emails I received from time to time from the seller of the product, I would never have bought it.
And I wouldn't have bought it because I would have forgotten.
Without further ado.
Forgotten.
It's not that I wasn't interested in the product, or that I didn't like it, it's that I had forgotten about it. I wanted to buy it, just not at that moment.
And it's one of those things that if you put it aside, you end up forgetting.
There are many like this, even if you think your product or service covers an urgent need, the reality is that people are famous for putting everything off.
Or after after.
Emailing is a marketing and direct communication tool that allows companies to communicate with their customers by sending mass emails. These communications can be informative or for the sale of products or services. Some of the advantages of emailing are its immediacy, availability of statistical information, privacy and the recipient's ability to respond.
Email marketing is a highly profitable tool for companies, not only because of its low economic cost, but also because of its effectiveness in closing sales .
1 · Why is emailing such an effective tool for selling?
2 · Something very important to take into account in the jamaica phone number data sales process and that justifies the effectiveness of mailing
2.1 ► We cannot know when is the best time for the customer to buy
3 · How do we help the customer move through the purchasing process?
3.1 Repetitive interaction:
3.2 Specific queries:
3.3 Repeated visits to product pages:
3.4 Behavior on the payment page:
3.5 Behavior in the physical store:
4 · In addition, emailing can help convince the target customer.
4.1 What is the solution in these cases?
5 · Does it matter how often you send your mailings? Is more emails worse?
6 · Plain text or image emailing? Which gets better results?
7 · Email list segmentation
8 · Email Subject Optimization
9 · Effective call-to-action
10 · A/B Testing
11 · Emailing, conclusion
· Why is emailing such an effective tool for selling?
I will answer you with a small personal anecdote in which you will see the greatest benefit of emailing.
A couple of years ago I made a purchase, a small product, neither too expensive nor too cheap.
It was one of those hydroponic pots to grow plants inside the house, easily and without having to do much.
Doesn't that seem out of the ordinary? There's one important piece of information missing.
It took me a year to make the purchase decision.
A whole year.
After all, it's nothing more than a designer flowerpot, with light and water.
What does that have to do with emailing?
A lot.
A lot of relationship.
So much so that if it hadn't been for those emails I received from time to time from the seller of the product, I would never have bought it.
And I wouldn't have bought it because I would have forgotten.
Without further ado.
Forgotten.
It's not that I wasn't interested in the product, or that I didn't like it, it's that I had forgotten about it. I wanted to buy it, just not at that moment.
And it's one of those things that if you put it aside, you end up forgetting.
There are many like this, even if you think your product or service covers an urgent need, the reality is that people are famous for putting everything off.
Or after after.