Polar Enterprises
Posted: Sun Dec 15, 2024 8:23 am
Free Press
It is a Guatemalan newspaper whose main characteristic is that its audience is multimedia.
It has an Economy section called Let's Talk About Money , which is about delivering a Newsletter after a subscription; its particularity is that it offers content that no one else delivers.
For example, people talk about how much a space in a shopping center costs or even how much it costs to rent a room on a famous app.
Prensa Libre has been able to take its email marketing to a new level with this new section, finding out what content has already been given and providing new and valuable information.
It is one of the largest and most important food companies in college and universities email list Venezuela, and has been characterized by its optimism and faith in the country.
It was founded as a company in 1941, and although the affection that Venezuelans have for it is evident due to its performance in different television campaigns, it has also managed to adapt to the online world.
Their content strategy is 100% organic, so it does not rely on Ads like those from Google or Facebook for Business.
It is thought that due to the brand's strong reputation since before the digital era, it has not resorted to paid mechanisms to advertise online.
However, its content on social media appeals to emotions and the company's history in this Latin American country.
15. WOM
WOM is a telecommunications company in Chile, and its acronym stands for Worth of Mouth, or word of mouth as it is said in Spanish; and this is what the brand wants to promote, the relationship and communication between its audiences.
WOM has been characterized by having a rather irreverent type of advertising, which has managed to position the brand far above its competitors, as it has managed to differentiate itself from all of them.
His short videos have caught everyone's attention on the Internet, and he highlights emotions to connect with his consumers on another level and make his content go viral.
This brand shows that in the digital age it is not what is sold that matters but how it is sold.
Their secret has been to have a brand personality so defined that it is only relevant to a very specific number of consumers who think it is cool, while alienating others who think otherwise.
In the video you will be able to observe what their style is and understand why it is so different from what already exists in the Digital Market.
Conclusion
Latin America is a continent where brands have all the potential to get ahead in the digital age. The message that these references convey is that you need to know your audiences well enough to even guess what they need.
Providing valuable content is not enough; you must think outside the box and go the extra mile if you want to differentiate yourself from your competitors.
The truth is that all of these references have been able to take advantage of each of the digital resources and have identified which channels are most likely to be visited by their audiences.
Knowing which channels to be on is as important as knowing your consumers and their Internet habits to be successful in Digital Marketing.
Personalised customer service is also essential, as well as being efficient and timely; the idea is to keep users happy and up to date with the content.
It is a Guatemalan newspaper whose main characteristic is that its audience is multimedia.
It has an Economy section called Let's Talk About Money , which is about delivering a Newsletter after a subscription; its particularity is that it offers content that no one else delivers.
For example, people talk about how much a space in a shopping center costs or even how much it costs to rent a room on a famous app.
Prensa Libre has been able to take its email marketing to a new level with this new section, finding out what content has already been given and providing new and valuable information.
It is one of the largest and most important food companies in college and universities email list Venezuela, and has been characterized by its optimism and faith in the country.
It was founded as a company in 1941, and although the affection that Venezuelans have for it is evident due to its performance in different television campaigns, it has also managed to adapt to the online world.
Their content strategy is 100% organic, so it does not rely on Ads like those from Google or Facebook for Business.
It is thought that due to the brand's strong reputation since before the digital era, it has not resorted to paid mechanisms to advertise online.
However, its content on social media appeals to emotions and the company's history in this Latin American country.
15. WOM
WOM is a telecommunications company in Chile, and its acronym stands for Worth of Mouth, or word of mouth as it is said in Spanish; and this is what the brand wants to promote, the relationship and communication between its audiences.
WOM has been characterized by having a rather irreverent type of advertising, which has managed to position the brand far above its competitors, as it has managed to differentiate itself from all of them.
His short videos have caught everyone's attention on the Internet, and he highlights emotions to connect with his consumers on another level and make his content go viral.
This brand shows that in the digital age it is not what is sold that matters but how it is sold.
Their secret has been to have a brand personality so defined that it is only relevant to a very specific number of consumers who think it is cool, while alienating others who think otherwise.
In the video you will be able to observe what their style is and understand why it is so different from what already exists in the Digital Market.
Conclusion
Latin America is a continent where brands have all the potential to get ahead in the digital age. The message that these references convey is that you need to know your audiences well enough to even guess what they need.
Providing valuable content is not enough; you must think outside the box and go the extra mile if you want to differentiate yourself from your competitors.
The truth is that all of these references have been able to take advantage of each of the digital resources and have identified which channels are most likely to be visited by their audiences.
Knowing which channels to be on is as important as knowing your consumers and their Internet habits to be successful in Digital Marketing.
Personalised customer service is also essential, as well as being efficient and timely; the idea is to keep users happy and up to date with the content.