How to orient your department's resources efficiently
Posted: Sun Dec 15, 2024 7:18 am
Another article shared by Weidert , states that smarketing teams (sales + marketing) experience high-quality leads. We believe that it can’t be more true than this, because it makes sense. By unifying the criteria of the two most important departments in the organization right now, don’t you think that the task of attracting leads becomes simpler? You would have two forces working together.
And if that still doesn't sound convincing, another article shared by Sujan Patel claims that proper alignment between these two forces leads to 32% more revenue, 38% more profits, and 36% more customer retention.
Let's say that in the near future you start preparing your organization for this important change, would you know what you need to unify to work under the same perspective? Here are some clues:
Unified objectives. The marketing team must inform and clarify objectives to the sales team.
Knowing what content is being used for each lead. You might be wondering why the type of content matters so much. Because depending on the type of content the lead reacts to, Sales would have more information about the potential client. If they are very interested in content about web positioning, for example, that lead will surely be interested in closing a deal with you for your service as an SEO expert. So the content gives you signals about the challenges, problems and concerns of the lead and, therefore, allows you to build a better message to approach them in a natural and timely manner.
Allow Marketing and Sales to manage the same information about the lead.
Establish which team is responsible for each stage.
As well as these tips, there are many more that can help you build a strong Marketing and Sales team. This is what it looks like in the future, and this is how it should be applied from now on.
The best way to direct your department's resources is by generating canadian biotechnology email list efforts to the right target audience. Therefore, the first thing you should do when starting a project from scratch is to create your Buyer Persona.
We assume that you have been implementing actions within the digital market for some time now, therefore, you have an idea of who your ideal client is, but how long have you had the same Buyer Persona?
Trends change, so do audiences, your actions and therefore the results. For this reason, now is the time to review your Buyer Persona and put a face to those you are reaching and did not know.
Your resources and budget will be better targeted when you know who you are targeting, because the more effort you put into getting to know your ideal customer, the greater the probability of maintaining a perfect relationship between CAC and LTV.
As you well know, you can say that your efforts as a CMO have paid off when the company's sales opportunities increase, at the same time as you reduce the cost of customer acquisition .
And a good way to start is by working on getting to know, and staying up to date with, the concerns and motivations of your ideal client.
And if that still doesn't sound convincing, another article shared by Sujan Patel claims that proper alignment between these two forces leads to 32% more revenue, 38% more profits, and 36% more customer retention.
Let's say that in the near future you start preparing your organization for this important change, would you know what you need to unify to work under the same perspective? Here are some clues:
Unified objectives. The marketing team must inform and clarify objectives to the sales team.
Knowing what content is being used for each lead. You might be wondering why the type of content matters so much. Because depending on the type of content the lead reacts to, Sales would have more information about the potential client. If they are very interested in content about web positioning, for example, that lead will surely be interested in closing a deal with you for your service as an SEO expert. So the content gives you signals about the challenges, problems and concerns of the lead and, therefore, allows you to build a better message to approach them in a natural and timely manner.
Allow Marketing and Sales to manage the same information about the lead.
Establish which team is responsible for each stage.
As well as these tips, there are many more that can help you build a strong Marketing and Sales team. This is what it looks like in the future, and this is how it should be applied from now on.
The best way to direct your department's resources is by generating canadian biotechnology email list efforts to the right target audience. Therefore, the first thing you should do when starting a project from scratch is to create your Buyer Persona.
We assume that you have been implementing actions within the digital market for some time now, therefore, you have an idea of who your ideal client is, but how long have you had the same Buyer Persona?
Trends change, so do audiences, your actions and therefore the results. For this reason, now is the time to review your Buyer Persona and put a face to those you are reaching and did not know.
Your resources and budget will be better targeted when you know who you are targeting, because the more effort you put into getting to know your ideal customer, the greater the probability of maintaining a perfect relationship between CAC and LTV.
As you well know, you can say that your efforts as a CMO have paid off when the company's sales opportunities increase, at the same time as you reduce the cost of customer acquisition .
And a good way to start is by working on getting to know, and staying up to date with, the concerns and motivations of your ideal client.