The digital marketing universe is becoming an increasingly broad field.
If in the past companies only had a website, today they can be on social networks, investing in ads, optimizing pages with SEO, sending email marketing, generating leads and a multitude of other strategies.
However, not all companies have the teams, the knowledge, the budget and the time to think about everything. So, a digital marketing agency could be the best solution .
This can develop all these activities with specialized australia email list 7.6 millions contact leads professionals and enhance the online performance of your clients.
In this article, you will better understand how a digital marketing agency works, whether it is worth hiring one for your business, and how to make the best decision. Find out below:
What is a digital marketing agency?
What does a digital marketing agency do?
Is it worth hiring a digital marketing agency?
What are the advantages?
How to choose a good digital marketing agency?
What is a digital marketing agency?
A digital marketing agency is a company that specializes in promoting brands and products on digital channels , with outreach and relationship strategies. This type of company serves clients who wish to outsource digital marketing to a partner.
Digital agencies emerged in the context of the growth and popularization of digital marketing.
As digital channels and strategies gained relevance for companies' marketing , new agencies emerged around the world as a specialty of traditional advertising agencies, which until then worked with offline marketing.
That's why many digital marketing agencies follow the structure of advertising agencies , with Service, Planning, Media and Creation departments.
But digital marketing brings some adaptations, such as the inclusion of areas of SEO , Performance , Content, among others.
A large digital marketing agency usually has all these subdivisions, with complete teams for each area. But there are also smaller agencies, with reduced teams, or even specialized ones, such as:
SEO agency,
social media agency ,
content marketing agency ,
and performance agency.
The client can have a permanent relationship with the agency, as if it were an extension of the company. But it is also possible to hire for specific strategies (email marketing or social networks, for example) or certain periods (Black Friday campaign, for example).
