Give added value to the product
Posted: Sun Dec 15, 2024 7:07 am
The marketing department must qualify the leads and share them with the Inside Sales team so that they can do their work. To do this, they can rely on the CRM, in addition to lead capture solutions, such as forms, videos, ebooks, among others.
3. Well-defined prices
Leads should be easily informed about the costs of a hotel reservation. This can be done through a quote wizard on the website, for example. This way, the user can have an estimate of the price and at the same time, a lead filter is generated, since whoever makes contact already knows the amount to pay and the negotiation becomes much easier.
4. Have the necessary technological tools
Having technological solutions that allow for maximum productivity, ensuring that leads pass through the sales cycle efficiently.
For example, CRM can help with calls to leads, via virtual telephony, just as it can integrate email and chat solutions. This reduces steps and increases sales capacity.
5.
Special packages can be offered to leads, such as a small pharmaceutical email list discount or an upgrade. This can be done as long as it generates minimal costs for the hotel or tourist service.
6. Customized packages
If we already know which market segment the hotel is targeting, we can create packages that are very attractive to them, depending on the characteristics of the company.
7. Be available on all channels
As with pricing, users should be able to see for themselves when they can book. Ideally, they can book up to 12 months in advance. Furthermore, a special package can be made for forward-thinking travelers.
Keys to an effective Inside Sales implementation
Now that you know what Inside Sales is all about, you can take a turn in the direction of sales. To do this, it is proposed to make a transition from the traditional model to this new way of selling. However, this does not happen overnight. It is necessary to take into account certain practices that must be carried out first. For example:
Training the sellers
These must meet the requirements previously stated. Therefore, they must be trained in the skills, in addition to having in-depth knowledge of the company's products, as well as this new way of making sales.
Aligning marketing and sales departments
Since Inside Sales is the missing link between the two departments, they need to be very well integrated. So the sales team needs to know what materials marketing is creating (for use with leads) AND both sides need to know what each side's goals are.
3. Well-defined prices
Leads should be easily informed about the costs of a hotel reservation. This can be done through a quote wizard on the website, for example. This way, the user can have an estimate of the price and at the same time, a lead filter is generated, since whoever makes contact already knows the amount to pay and the negotiation becomes much easier.
4. Have the necessary technological tools
Having technological solutions that allow for maximum productivity, ensuring that leads pass through the sales cycle efficiently.
For example, CRM can help with calls to leads, via virtual telephony, just as it can integrate email and chat solutions. This reduces steps and increases sales capacity.
5.
Special packages can be offered to leads, such as a small pharmaceutical email list discount or an upgrade. This can be done as long as it generates minimal costs for the hotel or tourist service.
6. Customized packages
If we already know which market segment the hotel is targeting, we can create packages that are very attractive to them, depending on the characteristics of the company.
7. Be available on all channels
As with pricing, users should be able to see for themselves when they can book. Ideally, they can book up to 12 months in advance. Furthermore, a special package can be made for forward-thinking travelers.
Keys to an effective Inside Sales implementation
Now that you know what Inside Sales is all about, you can take a turn in the direction of sales. To do this, it is proposed to make a transition from the traditional model to this new way of selling. However, this does not happen overnight. It is necessary to take into account certain practices that must be carried out first. For example:
Training the sellers
These must meet the requirements previously stated. Therefore, they must be trained in the skills, in addition to having in-depth knowledge of the company's products, as well as this new way of making sales.
Aligning marketing and sales departments
Since Inside Sales is the missing link between the two departments, they need to be very well integrated. So the sales team needs to know what materials marketing is creating (for use with leads) AND both sides need to know what each side's goals are.