The next step is nurturing them and leading them toward a sale. Follow-up emails are an important part of the process , as they keep leads engaged, even if they aren’t currently ready to buy or sign a deal.
Studies show that 60% of customers say “no” four times before finally saying “yes ,” but 48% of salespeople don’t follow up even once. In other words, persistence pays off in sales, and neglecting to follow up means losing sales.
In this article, we’ll give you everything you need to know about follow-up emails, including timing, what to include in the message, and how much to push. Let’s get to it!
What is a follow up email?
It is a message sent to someone to follow up on a previous bulk sms iran communication or commitment.
Follow-up emails can have different purposes, for example:
get the attention of a new potential client after initial contact;
re-engage with a prospect if a message or call goes unreplied;
increase loyalty after a sale;
convince a potential customer who is about to buy;
check the status of a pending transaction or agreement.
The ability to write an engaging and timely email is a crucial skill for any marketer to possess .
A Complete Guide to Follow-Up Emails
Main types of follow up emails
Lead Nurturing and Lead Nurturing – This is the most common type of follow-up email, used primarily by sales and marketing staff. Sales follow-ups are written to bring the prospect closer to a pending deal or transaction.
Follow-up emails of this nature can also be used to rekindle interest and engagement with a prospect who has gone cold. Most sales experts advise that a follow-up email be sent after the initial contact, within 24 hours, for maximum effect.
Post-Sales Follow-Up Emails – The sales process doesn’t end once the customer has purchased goods or services. To nurture customer loyalty, you have to keep the interaction going. A post-sales follow-up can be as simple as a quick thank you note or a message asking if they are satisfied with the product or service they received.
Marketing Follow-Up Emails – These emails can also be part of a marketing strategy. Marketers can send them to existing customers to inform them about other similar products or services, and about discounts and promotional offers.
