Selling Online: 3 Reasons Why You Need to Add Amazon to Your Strategy
Posted: Tue Dec 03, 2024 7:03 am
If you own a brand that sells products online, the best way to grow your business is with a smart uk phone number list Amazon strategy . It’s hard to succeed in e-commerce without an Amazon presence. And even if you already sell on the marketplace, you probably aren’t taking full advantage of what Amazon has to offer.
Amazon sellers have access to a loyal customer base, powerful tools to grow their brand, and a massive shipping network that should be an integral part of every brand’s e-commerce strategy, but can sometimes be harder to reach than you think.
Want to learn more? Read here: Is Selling on Amazon Worth It? Everything You Need to Know
So here are three great reasons why brand owners need to update their Amazon strategy .
Why you should sell (also) on Amazon: it's the king of e-commerce
If you have an e-commerce you must always keep in mind that Amazon has a predominant market share: it is better to exploit it rather than having it as a competitor . Just think that 95% of purchases made on a marketplace in Italy occurred on Amazon, while it is estimated that in 2023 purchases on Amazon in Italy will exceed 50% of total online sales . For this reason, when you sell on Amazon, you instantly access the huge audience of buyers already present and active on the platform.
Those who already have an e-commerce know well how much it costs to acquire a customer base and what the cost of acquiring each individual customer is, not to mention the work on loyalty and retention. With Amazon you can take advantage of the fact that the customer base already exists and that buyers trust the platform : they know that nothing can go wrong because Amazon is a secure site on which everyone buys.
One of the obstacles for online retailers is, paradoxically, the fact that customers are reluctant to buy something from an unknown site that does not offer the same guarantees as Amazon. With Amazon, buyers trust that their products will be delivered in a timely manner and that, if there are quality issues, Amazon will be able to resolve them in favor of the buyer.
Plus, shopping on Amazon is a breeze for shoppers:
The user experience, although not perfect, is optimized and we are all used to its interface
Amazon is the champion of cross-selling and up-selling, which means easier and more frequent sales
Many already have their credit cards and shipping preferences saved to simplify purchases on both mobile and desktop: wherever you are you are able to buy what you want, when you want.
If you're not on Amazon, you're missing out on a huge customer base ready to buy.
DO YOU WANT TO SELL ON AMAZON AS A BUSINESS? WE ARE THE RIGHT PARTNERS FOR YOU
Why You Should Sell (Too) on Amazon: You Can Grow Your Brand
One of the objections I often hear from those who already have an e-commerce or a business concerns the visibility and value of their brand within Amazon . In particular, many entrepreneurs think of becoming one of the many sellers on the platform, devaluing their brand and their distinctive traits.
In reality, this is not true at all: in fact, as with other channels, the more you work on your brand and branding, the more relevant you become for potential customers. If your products are also sold by other retailers, it is a good idea to strongly monitor the Amazon channel, because retailers are probably already doing it for you, selling your products, and perhaps they are doing it the wrong way.
Entering Amazon after your retailers can put you at a great disadvantage, both in terms of ownership of the product pages, and in terms of positioning and competition. Remember that Amazon is a channel like the others and therefore must be controlled so that your products are always traceable back to you.
A Case Study: When the Distributor Gets to Amazon Before the Manufacturer
For example, it happened to us that one of our clients – a manufacturer before being a seller – decided to land on Amazon when some of its distributors had already been using the platform for some time. In doing so, however, they had taken care of uploading the products directly, creating descriptions that did not do them any justice and, in some cases, were downright fake (for example, they got the description of the material wrong, indicating a less valuable one than the one actually used).
Amazon sellers have access to a loyal customer base, powerful tools to grow their brand, and a massive shipping network that should be an integral part of every brand’s e-commerce strategy, but can sometimes be harder to reach than you think.
Want to learn more? Read here: Is Selling on Amazon Worth It? Everything You Need to Know
So here are three great reasons why brand owners need to update their Amazon strategy .
Why you should sell (also) on Amazon: it's the king of e-commerce
If you have an e-commerce you must always keep in mind that Amazon has a predominant market share: it is better to exploit it rather than having it as a competitor . Just think that 95% of purchases made on a marketplace in Italy occurred on Amazon, while it is estimated that in 2023 purchases on Amazon in Italy will exceed 50% of total online sales . For this reason, when you sell on Amazon, you instantly access the huge audience of buyers already present and active on the platform.
Those who already have an e-commerce know well how much it costs to acquire a customer base and what the cost of acquiring each individual customer is, not to mention the work on loyalty and retention. With Amazon you can take advantage of the fact that the customer base already exists and that buyers trust the platform : they know that nothing can go wrong because Amazon is a secure site on which everyone buys.
One of the obstacles for online retailers is, paradoxically, the fact that customers are reluctant to buy something from an unknown site that does not offer the same guarantees as Amazon. With Amazon, buyers trust that their products will be delivered in a timely manner and that, if there are quality issues, Amazon will be able to resolve them in favor of the buyer.
Plus, shopping on Amazon is a breeze for shoppers:
The user experience, although not perfect, is optimized and we are all used to its interface
Amazon is the champion of cross-selling and up-selling, which means easier and more frequent sales
Many already have their credit cards and shipping preferences saved to simplify purchases on both mobile and desktop: wherever you are you are able to buy what you want, when you want.
If you're not on Amazon, you're missing out on a huge customer base ready to buy.
DO YOU WANT TO SELL ON AMAZON AS A BUSINESS? WE ARE THE RIGHT PARTNERS FOR YOU
Why You Should Sell (Too) on Amazon: You Can Grow Your Brand
One of the objections I often hear from those who already have an e-commerce or a business concerns the visibility and value of their brand within Amazon . In particular, many entrepreneurs think of becoming one of the many sellers on the platform, devaluing their brand and their distinctive traits.
In reality, this is not true at all: in fact, as with other channels, the more you work on your brand and branding, the more relevant you become for potential customers. If your products are also sold by other retailers, it is a good idea to strongly monitor the Amazon channel, because retailers are probably already doing it for you, selling your products, and perhaps they are doing it the wrong way.
Entering Amazon after your retailers can put you at a great disadvantage, both in terms of ownership of the product pages, and in terms of positioning and competition. Remember that Amazon is a channel like the others and therefore must be controlled so that your products are always traceable back to you.
A Case Study: When the Distributor Gets to Amazon Before the Manufacturer
For example, it happened to us that one of our clients – a manufacturer before being a seller – decided to land on Amazon when some of its distributors had already been using the platform for some time. In doing so, however, they had taken care of uploading the products directly, creating descriptions that did not do them any justice and, in some cases, were downright fake (for example, they got the description of the material wrong, indicating a less valuable one than the one actually used).