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Teenvio
9 Dec 2022
Reading: 3'
Christmas is a time when we significantly increase our consumption, and if you have an e-commerce site you will probably be preparing to make your own August in December. Whether you are a small business or a giant corporation, Christmas is the time to put all your promotional efforts into action and make sure that you are maximizing the opportunities that Christmas email marketing presents.
In this article we want to offer you a series of tips to improve Christmas sales thanks to email marketing .
What makes a good Christmas campaign?
To create a Christmas email marketing campaign, you need compliance directors email lists to start planning well in advance so that you can create something really good, effective and that gives you the best chance of reaching your customers. Make it fun and informative, tell a story and appeal to the typical feelings of the holidays.
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Christmas email marketing tips
Christmas is a great opportunity to give all your brands and spaces, both digital and physical, a festive overhaul. Design Christmas-themed elements , banners, custom fonts and images for your social media platforms, website, brochures, catalogues, … to start creating a “Christmas atmosphere”.
This action does not usually require a large investment, it is a small effort that should be the starting point for your Christmas activities. Produce advertising messages with personalized gift recommendations and promotions, encourage Christmas shopping.
Likewise, design attractive newsletters with Christmas motifs so that this atmosphere is felt in all communication elements and points of contact with the client.
Reward your best customers
It is necessary to identify who your best customers are and be able to offer them unique opportunities that strengthen their bond with the brand. Take advantage of this time to target them with products that suit their needs, make an effort to get to know them and offer them what they crave.
Special offers, discounts, pre-sales… Let your imagination fly and seduce them.
Email is the right channel to reach them. Take advantage of the benefits of our API and generate dynamic newsletters with little effort thanks to the information you have in your CRM or from previous campaigns.
Segment your list
In this case, we make the saying “divide and conquer” true and we once again emphasize the need to segment the contact list to improve the effectiveness of the campaign.
Christmas advertising claim
People love details, especially at Christmas; small gifts, however insignificant they may seem, will brighten up the moment of purchase. Include it with any purchase over a certain amount of money.
These incentives will undoubtedly improve the opening rate and conversion of the campaign.
Work on the copy and the subject
The number of newsletters that any subscriber on your list can receive during these dates increases exponentially when compared to any other time of year, except for Black Friday.
Writing the perfect subject line to get an opening and great copy to generate conversion are tasks that are as difficult as they are necessary to try to stand out from the maelstrom of emails your contacts will receive from your competition.
A/B Testing
Test out varying one or two elements in your newsletters. The main image, the subject line or the call to action , and send them out to test which version generates the best results.
Analyze and improve
No one has a magic wand that allows them to design the perfect strategy on the first try. Our advice is to always carefully analyse each campaign, each strategy and draw conclusions to improve the next actions you take.
