Page 1 of 1

If you have chosen software that focuses exclusively on lead scoring

Posted: Sun Dec 15, 2024 4:26 am
by Mostafa 007
you should make sure that it has access to your CRM software. What is CCRM (Customer Relationship Management) is a system that allows companies and businesses to manage every interaction with their audience. Due to the software used, it stores data, behavior patterns and other useful details. This data, in turn, is often used to optimize the sales channel, productivity, efficiency and future projects.

The core of efficient CRM software is to appropriately use the data collected from your audience to develop more relevant and attractive products. It is also important to increase the sustainability of the company in the long term.

How to combine it with lead scoring
If you are looking for software that can help you refine your customer relationship management and achieve more accurate lead scoring results, there are several on the market that might be suitable for your business. Check out some of them below:


Image

Ontraport is a scalable platform that helps you store all the data phone number list collected through CRM in one place. This gives you a clearer idea of ​​where a particular lead is in the funnel journey and what to expect from them. In turn, you can also respond faster when they reach a certain score and know exactly how to move them to the next touchpoint. The platform also includes some special features like powerful marketing automation and website page results.

out funnel
Screenshot_20
Outfunnel is a software for all companies, from smaller to larger enterprises. Due to its advanced functionalities, Outfunnel is perfect for creating a customized email marketing campaign or integrating the data from your CRM into your lead scoring system.

The software also identifies sales-ready leads and retrieves the information collected about them, so you know exactly what the next step should be!

Keep
2020-12-30_15h55_42
There is no room for error when trying to convert interest into a sale. In fact, one wrong email or repetitive message can give the wrong leads and cause a lead to abandon your sales funnel. Keap understands this.

That's why you can use its functionalities to integrate CRM data with lead scoring features. This, in turn, allows you to know when is the right time to send a marketing email or encourage a lead to take the next step. The software allows you to keep track of all the actions taken to convert that lead and what stage that lead is in.