HubSpot Inbound Marketing Certifications
Posted: Thu Dec 12, 2024 11:01 am
When people hear about inbound marketing for the first time, they often think that it is just another concept thought up by agencies to sell more. After all, we already had online marketing, digital marketing, content marketing, guerrilla marketing, 360º marketing , in addition to the well-known SEO, SEM, Social Media, blogging… what could canada phone number library different here? Only one answer: it works . After we at Nementio decided to definitively bet on inbound marketing and implement it in our systems, our visits increased by 200% in just 8 weeks and qualified contacts through the website grew by 100% in less than 3 months.
Inbound Marketing Growth
And how did we do this? At Nementio we were already working on digital marketing actions guided by strategy and objectives, but we lacked the methodology and processes that would effectively allow us to achieve the results we needed to grow. Then we discovered inbound marketing, it convinced us and we decided to go for it. And as a first step, the entire Nementio team obtained the inbound marketing certification . Why get certified? These are our reasons.
1. They are useful concepts
You just have to take a look at their methodology:
Inbound Methodology
As you can see, it works with simple but brilliantly logical concepts:
Divide the marketing process into stages , from the initial moment when the customer is unaware of our existence to the purchase, and the subsequent relationship.
It gives meaning to the different digital marketing actions in each phase of the process, so that simple objectives can be set and the results of the actions measured .
It is based on concepts that we love: people first, give before receiving, educate before selling, analyze and improve .
2. It is a HubSpot certification
HubSpot is the company that created the concept of inbound marketing that many have followed since. Their success is based on the use of their own methodology , and there is no one better than them to provide a practical study guide that covers the basics to start implementing inbound marketing, both for agencies and for marketing managers or even students.
3. Cover everything you need
HubSpot's Inbound Certification course covers the fundamentals of the inbound methodology. Step by step, it allows you to learn how to use concepts such as SEO, blogging, landing pages, contact management, conversion analysis, or reporting in a coherent and compact way to create a modern strategy that helps you grow.
4. It has an excellent syllabus
Other certifications are based on the study of materials and resources that do not fit into a logical and realistic work process.
The HubSpot Certification course has a downloadable study guide, which is complemented by more than 4 hours of video and presentations organized into a total of 12 classes that allow you to advance, step by step, through the process of the inbound methodology.
Inbound Marketing Growth
And how did we do this? At Nementio we were already working on digital marketing actions guided by strategy and objectives, but we lacked the methodology and processes that would effectively allow us to achieve the results we needed to grow. Then we discovered inbound marketing, it convinced us and we decided to go for it. And as a first step, the entire Nementio team obtained the inbound marketing certification . Why get certified? These are our reasons.
1. They are useful concepts
You just have to take a look at their methodology:
Inbound Methodology
As you can see, it works with simple but brilliantly logical concepts:
Divide the marketing process into stages , from the initial moment when the customer is unaware of our existence to the purchase, and the subsequent relationship.
It gives meaning to the different digital marketing actions in each phase of the process, so that simple objectives can be set and the results of the actions measured .
It is based on concepts that we love: people first, give before receiving, educate before selling, analyze and improve .
2. It is a HubSpot certification
HubSpot is the company that created the concept of inbound marketing that many have followed since. Their success is based on the use of their own methodology , and there is no one better than them to provide a practical study guide that covers the basics to start implementing inbound marketing, both for agencies and for marketing managers or even students.
3. Cover everything you need
HubSpot's Inbound Certification course covers the fundamentals of the inbound methodology. Step by step, it allows you to learn how to use concepts such as SEO, blogging, landing pages, contact management, conversion analysis, or reporting in a coherent and compact way to create a modern strategy that helps you grow.
4. It has an excellent syllabus
Other certifications are based on the study of materials and resources that do not fit into a logical and realistic work process.
The HubSpot Certification course has a downloadable study guide, which is complemented by more than 4 hours of video and presentations organized into a total of 12 classes that allow you to advance, step by step, through the process of the inbound methodology.