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Nonprofit email campaigns that inspire action If you are consistently reported as a spammer, you will hurt deliverability for all your subscribers. Avoid buying lists or sending emails without explicit permission, being vague about when emails will be sent, hiding unsubscribe options or making processes to unsubscribe unnecessarily difficult, or leaving unengaged, inactive prospects or customers. . A/b testing results a/b testing allows you to send high-performing emails with confidence by testing specific messaging, design, and calls to action on a smaller subset of your subscribers first.
