If the other day we looked at direct traffic, organic traffic and links and referrals , today we are going to look at email, social networks and advertising as a source of traffic for companies:
On average, almost 5% of the traffic received by the largest SaaS companies is email. This may not seem like much.
There are two types of emails : Warm and cold
Warm emails are those that you send to the mailing list belize phone number library already have, that is, you send them to people who have given you permission to write to them in one way or another. The return on investment is 38 to 1, which means it is worth it and you will find few safer and more profitable sources of traffic. If you are a small company, it is highly recommended to increase that mailing list of people who have given you permission to send them an email. And it is even more advisable to nurture that list. The worst thing you can do is forget about it.
Cold emails are those that reach people who don't know you. That doesn't mean you send them to random people. It means you have to look for who your target audience might be, for example, you can look for a company that could benefit from your product and look for who might make the purchase decision. That's a good target for a cold email. So it's important to do some research on senders and personalization (and the more you personalize it, the better).
Email is one of the classic ways to acquire traffic for SaaS companies and one of the most effective. It is still used for a reason.
Social networks
If your SaaS is B2B , forget about social media. It's that simple. Although there are nuances: Facebook no. Twitter so-so. LinkedIn Ok. The average engagement rate per post on Facebook is 0.09 and on Twitter it's half that. Is it worth it? No.
If your business is B2C then don't forget about social media.
Social networks have many functions: not only do they serve to attract clients, they also serve to monitor whether they talk about you and to inform your clients. However, if you are going to have them abandoned, close them. It is better not to have a social network than to have one abandoned. If you have it abandoned, you will give a bad image. A social network also serves to make it easier for people to contact you: for many people it is more convenient to contact them via Twitter than by email.
The purpose of social media is to reach two types of people: your current clients and your potential clients. That's why you have to find out where both are and choose those social networks: a labor lawyer is not the same as a clothing store: the former will probably find his natural place on LinkedIn and the latter can succeed on Instagram or Pinterest, where a lawyer has less room.
