SEO Results: Direct Traffic
Posted: Thu Dec 12, 2024 9:52 am
To do this, we can use various SEO data processing and analysis tools, with which you can have all the refined data to implement it in your strategy .
SEO Results: Analysis Tools
If you have already reached this point in the SEO analysis process, it is time to use a specific tool that helps us process the information we have from our indicators.
The good news is that there are a wide range of free options that you can use to analyze your website's performance. Here are some of the most popular ones.
SimilarWeb takes data from your traffic metrics and presents it in a comprehensive report. This gives you insights into visit duration, bounce rate, and much more.
Also, it has an option where you can segment organic, direct, referral, and other traffic.
Alexa. This is one of the oldest and best-known search engines for web traffic analysis. It offers you data on the local, national and global position of your website, as well as the keywords with the highest interest rate and which lead users to your website.
URL Trends. You can use this tool to obtain demographic data about the users who visit your website, as well as incoming and outgoing links. It is free to use.
Google Display Planner. This tool tells you the number of visitors to your website and the profile of each of them. It also shows you the number of pages viewed and the length of time spent on each one.
How to Make an SEO Results Report
The final step of SEO analysis is to present a report with the results. To do this, you only need to focus on the metrics that are most relevant to your website's objectives.
Based on this, you will be able to determine which points will be developed in greater depth in the final report.
It is important to include the basic indicators mentioned above, such as link application, loading speed, and conversion and retention rates; but we also suggest other broad-based indicators that you can include here.
Traffic Sources
Identify the main sources of traffic that drive users to your website. This way, you uk b2b leads will know which channels you need to strengthen and which ones you need to consolidate.
Knowing the traffic on your website is important, but it is also important to know what percentage of that traffic is due to direct searches for your brand and what is not. This helps you to have a global view of the perception and presence that users have of your website.
Keywords Ranking
Keyword rankings no longer have as much weight in website positioning as they used to, but they are still a good measuring pillar, especially when we want to define the performance of the content of our landing pages.
Competition Profile
Comparing our own metrics is essential to determine the performance of our strategies, but we can also do so in relation to our competition.
This is an excellent option to stay current in the presence of users in the market or sector of our website.
SEO Results: Analysis Tools
If you have already reached this point in the SEO analysis process, it is time to use a specific tool that helps us process the information we have from our indicators.
The good news is that there are a wide range of free options that you can use to analyze your website's performance. Here are some of the most popular ones.
SimilarWeb takes data from your traffic metrics and presents it in a comprehensive report. This gives you insights into visit duration, bounce rate, and much more.
Also, it has an option where you can segment organic, direct, referral, and other traffic.
Alexa. This is one of the oldest and best-known search engines for web traffic analysis. It offers you data on the local, national and global position of your website, as well as the keywords with the highest interest rate and which lead users to your website.
URL Trends. You can use this tool to obtain demographic data about the users who visit your website, as well as incoming and outgoing links. It is free to use.
Google Display Planner. This tool tells you the number of visitors to your website and the profile of each of them. It also shows you the number of pages viewed and the length of time spent on each one.
How to Make an SEO Results Report
The final step of SEO analysis is to present a report with the results. To do this, you only need to focus on the metrics that are most relevant to your website's objectives.
Based on this, you will be able to determine which points will be developed in greater depth in the final report.
It is important to include the basic indicators mentioned above, such as link application, loading speed, and conversion and retention rates; but we also suggest other broad-based indicators that you can include here.
Traffic Sources
Identify the main sources of traffic that drive users to your website. This way, you uk b2b leads will know which channels you need to strengthen and which ones you need to consolidate.
Knowing the traffic on your website is important, but it is also important to know what percentage of that traffic is due to direct searches for your brand and what is not. This helps you to have a global view of the perception and presence that users have of your website.
Keywords Ranking
Keyword rankings no longer have as much weight in website positioning as they used to, but they are still a good measuring pillar, especially when we want to define the performance of the content of our landing pages.
Competition Profile
Comparing our own metrics is essential to determine the performance of our strategies, but we can also do so in relation to our competition.
This is an excellent option to stay current in the presence of users in the market or sector of our website.