What is a digital narrative?
Posted: Thu Dec 12, 2024 9:09 am
Digital Narratives: The power of stories in the service of marketing
Stories and tales have accompanied us throughout our lives, leaving us with special and endearing memories. And as marketing is constantly looking for new ways to captivate customers, digital narratives are making their presence felt.
By mixing the magic and emotion of stories with digital canada business email list marketing strategies, narratives or storytelling allow us to relate closely with our community.
[Tweet “Storytelling allows us to relate closely with our community”]
Consumers want to have a memorable experience with every purchase they make and companies must strive to achieve this. At this point, we know that the emotional and empathetic factor is one of the best ways to achieve satisfactory experiences.
If you want to know how digital storytelling can help you strengthen your relationship with your customers, here we tell you everything you need to know. Join us!
Digital narratives or storytelling are a form of content production that is based on the creation and development of stories. In marketing, these stories are used as a way to connect with the customer's emotions and encourage purchases.
By presenting everyday or relatable situations, customers can have a closer image of the brand, thus strengthening identification ties.
Marketing strategies associated with digital storytelling have a long history, from print marketing and television. However, they have now taken over digital media and have acquired a new strength.
What are the new digital narrative or storytelling strategies in 2020?
Nowadays, the reign of social media is undeniable and marketing strategies have been developed based on it. Digital narratives have not been left behind and that is why this is precisely the area that shows the greatest effectiveness and reach.
With that in mind, here we tell you a little about the main storytelling trends and strategies to implement in 2020.
Mini ads
Mini ads, especially video ads, create great results on social media. Because they are not that long, they don't annoy users, but they do manage to send the desired message.
In these small capsules we can show striking and exciting content for the audience, getting them interested in our brand or product.
An example of this is the short advertising videos that appear during YouTube streams. It only takes a couple of seconds to show the beginning of a story that can capture the viewer and invite them to visit the page. This increases the flow of visits and new leads.
Testimonials
Testimonials are a marketing resource in themselves, but when we mix them with digital narratives the results are excellent .
Users like to know about the experiences of previous customers. But it is much better when they notice that the customer had the same doubts or concerns as them. A high level of identification is created that reinforces trust in the brand.
Stories and tales have accompanied us throughout our lives, leaving us with special and endearing memories. And as marketing is constantly looking for new ways to captivate customers, digital narratives are making their presence felt.
By mixing the magic and emotion of stories with digital canada business email list marketing strategies, narratives or storytelling allow us to relate closely with our community.
[Tweet “Storytelling allows us to relate closely with our community”]
Consumers want to have a memorable experience with every purchase they make and companies must strive to achieve this. At this point, we know that the emotional and empathetic factor is one of the best ways to achieve satisfactory experiences.
If you want to know how digital storytelling can help you strengthen your relationship with your customers, here we tell you everything you need to know. Join us!
Digital narratives or storytelling are a form of content production that is based on the creation and development of stories. In marketing, these stories are used as a way to connect with the customer's emotions and encourage purchases.
By presenting everyday or relatable situations, customers can have a closer image of the brand, thus strengthening identification ties.
Marketing strategies associated with digital storytelling have a long history, from print marketing and television. However, they have now taken over digital media and have acquired a new strength.
What are the new digital narrative or storytelling strategies in 2020?
Nowadays, the reign of social media is undeniable and marketing strategies have been developed based on it. Digital narratives have not been left behind and that is why this is precisely the area that shows the greatest effectiveness and reach.
With that in mind, here we tell you a little about the main storytelling trends and strategies to implement in 2020.
Mini ads
Mini ads, especially video ads, create great results on social media. Because they are not that long, they don't annoy users, but they do manage to send the desired message.
In these small capsules we can show striking and exciting content for the audience, getting them interested in our brand or product.
An example of this is the short advertising videos that appear during YouTube streams. It only takes a couple of seconds to show the beginning of a story that can capture the viewer and invite them to visit the page. This increases the flow of visits and new leads.
Testimonials
Testimonials are a marketing resource in themselves, but when we mix them with digital narratives the results are excellent .
Users like to know about the experiences of previous customers. But it is much better when they notice that the customer had the same doubts or concerns as them. A high level of identification is created that reinforces trust in the brand.