But before all that happens, there's a critical threshold you need to recognize: the open. If your subscribers never open your email, they won't be able to take any action on it, meaning the email is functionally useless.
In other words, your first and highest priority in email marketing is to secure a higher open rate. You can do that with better subject lines, but what are the best subject lines to drive more email opens?
Why are email subject lines so important?
For starters, the subject line of an email is the first thing your subscribers will see when they check your email. Before they read your message, and even before they open it, the subject line is going to form their first impression. More than half of people quickly delete most emails that land in their inbox simply because the subject line wasn’t compelling enough.
It’s also important to recognize that the content in the body of list of telegram users in mexico your email won’t matter at all if subscribers never open your message. In other words, no matter how good your email is, the subject line is still the gateway that prevents people from seeing that great content.
It’s possible to get good results from a great subject line even if the body of the email is weak; on the contrary, if the body of the email is strong and the subject line is weak, it’s impossible to get good results.
The qualities of perfect subject lines
What makes an effective subject line? How can subject lines be modified to improve overall open rates?
Be concise. Whether you're sending welcome emails or a newsletter, it's important to be concise. The number of characters an email platform can display to your users has a strict limit, so anything you write beyond that limit is worthless. Plus, most people only glance at the subject lines they see in their inboxes, so it's important to make a great first impression with as few words as possible.
Be unique. If you're like most people, you receive hundreds of emails every day. There's not enough time to go through them all, so we're forced to delete most emails quickly. If your subject line is a carbon copy of another marketing email your recipient has seen before, your email will end up in the trash. That's why it's important to create a subject line that's truly unique - try to think outside the box.
Urgency. Subject lines tend to be most effective when they imply a degree of urgency. Making a limited-time offer, hinting at a degree of scarcity, or prompting your subscribers to act as soon as possible can all benefit your subject line. This way, people will be much less likely to delete your emails or ignore them indefinitely.
Subject lines with a sense of urgency
Curiosity. It's also a good idea to spark your subscribers' curiosity. Don't tell them everything up front, but instead give them hints and teases that make your audience want to know more. Something like "you won't believe what our next deal is" is much more effective than something like "our next deal is 30% off a turkey hunter."
Be clear about the value. Why should someone open your email? If you don't demonstrate clear value, most people won't open the message. Try to make it clear how users can benefit from opening and reading the message. Can they save money? Can they save time? Will they walk away more knowledgeable?
