Learn how we apply Growth Driven Design to our website from start to finish
Posted: Thu Dec 12, 2024 5:02 am
Do you have questions about how you can apply Growth Driven Design to your website redesign? Don't miss this step-by-step guide.
Table of contents
The Growth Driven Design process employment database package may seem very extensive, however, it is much simpler if you are already applying an inbound strategy in your business. In this article we will explain, step by step and with examples, how this methodology works from start to finish.
We will take the case of our own redesign at Impulse and teach you how to create the best web design for a client according to their needs during each of the phases of Growth Driven Design . Let's get started!
Phase 1: Strategy
The first step in this stage is to identify the objectives we want to achieve with our website and to do this, it is necessary to know the data we have. Keep the following in mind:
Number of visits/visitors
Bounce rate
Time on the website
Domain Authority
Current SEO position
Number of sales opportunities
Total amount of sales generated
In the case of Impulse, a couple of years ago we decided to redesign our website using Growth Driven Design and for that we reviewed the metrics of the last 6 months to be able to set realistic goals. We found that at that time we had an average of 1500 visits per month, people spent about a minute on our website, the bounce rate was 75% and we identified that we still did not have an ideal SEO positioning.
Next, we reviewed our buyer persona to confirm that the profile was still the right one to optimize the website based on those needs. After researching and comparing data, we confirmed who we were targeting: motivating, visionary and proactive leaders with a high capacity for analysis and insight for decision-making.
Once we had all this information clear, we moved on to make our wish list . What did it consist of? Proposing a minimum viable product according to the 80/20 rule: 20% of the actions must generate 80% of the impact . This list must be made taking into account the priorities of your website and which modules really generate business.
Get to know growth driven design
Throughout our research process we discovered that our key page for generating traffic, visits and leads is our blog, therefore, it was at the top of our wish list followed by our services and pricing page.
One of the most relevant findings was that visitors skipped the home page and went directly to a specific blog post and, from there, performed searches according to their needs . In other cases, they came to the website with the intention of purchasing and wanted to find out about our prices or products.
Without all this information it would have been impossible to make a wishlist based on our real situation . That is why we recommend that you consider these aspects in your wish list:
Key and impactful sections of the website and pages.
Marketing assets, tools and resources.
Specific features, modules and functionalities.
Changes in user experience based on the devices they browse from.
Design elements.
Once we have defined all these first steps, we are ready for the second phase and the launch of our web platform.
Phase 2: Launch Pad
With Growth Driven Design we are always developing and publishing advances, so the recommendation is to implement the changes in a launch platform and start testing the results . At this stage we are in charge of producing what we have defined in our wish list.
When we were at this stage with the Impulse website, we started setting launch dates for the different pages and defined a results analysis process to determine if we were actually achieving the objectives we had set. We undertook an iterative process of publishing - measuring - correcting - republishing and measuring again to ensure that the pages were working as they should before moving forward.
learn-how-we-apply-growth-driven-design-on-our-website-from-start-to-finish
What did we do in this phase?
We plan each test page, flow and pillar page, paying special attention to user needs and our positioning objectives.
We create the content that will lead us to the prototype design. If we have the content beforehand, the design will be faster and more fluid.
Based on the results of our research in the first phase, we launched the redesign of our blog posts and, to test its success, we studied how many people entered the site or if the ratios we already had dropped and to the extent that this gave positive results, we continued to launch the following pages such as the blog home, the services page and the prices page.
Phase 3: Continuous improvement
It's important to measure how users feel about the change, whether they like it, whether they understand it, or whether they would change anything. How to do it? Test it ! Interact with the people who visit your website, ask them if they liked the changes , place surveys on your pages. Remember to evaluate the website as a whole but also by its parts. Be creative to identify what is working and how you could improve.
At Impulse, for example, we decided to put a poll on the blog to find out how users felt about these new changes.
learn-how-we-apply-growth-driven-design-on-our-website-from-start-to-finish1
At this stage, we continue building the rest of the website and reformulating the strategy. Remember that the Growth Driven Design process does not end when you launch your product; on the contrary, this is where we must continue to make efforts.
At this stage, learning is essential. Why? It is what will help us to better understand our users and to know what they really prefer. Perhaps you already assumed or intuited their behavior but you had no support. You may have been right or wrong. You will know with the data in hand.
The results may surprise you. We discovered that our blog needed a completely different structure to the products and prices page because each one targeted different stages of the buyer's journey. Once we identified this particularity, we worked to improve it.
The next step was to transfer all this knowledge to the rest of your team. You can't keep all the findings to yourself; if you want to improve your company, it's important that all your team knows the behavior of their buyer's personas and can optimize their sales procedures.
The results we got at Impulse after this whole process?
- Increase in visits by 101%.
- Increase in MQLs and SQLs by more than 2000%.
- Growth in sales opportunities by 140%.
Despite these excellent results, we have not settled and we continue to optimize and improve the experience we offer our users on the web because that is what Growth Driven Design is all about : We can always be better, have more results and achieve more conversions.
Table of contents
The Growth Driven Design process employment database package may seem very extensive, however, it is much simpler if you are already applying an inbound strategy in your business. In this article we will explain, step by step and with examples, how this methodology works from start to finish.
We will take the case of our own redesign at Impulse and teach you how to create the best web design for a client according to their needs during each of the phases of Growth Driven Design . Let's get started!
Phase 1: Strategy
The first step in this stage is to identify the objectives we want to achieve with our website and to do this, it is necessary to know the data we have. Keep the following in mind:
Number of visits/visitors
Bounce rate
Time on the website
Domain Authority
Current SEO position
Number of sales opportunities
Total amount of sales generated
In the case of Impulse, a couple of years ago we decided to redesign our website using Growth Driven Design and for that we reviewed the metrics of the last 6 months to be able to set realistic goals. We found that at that time we had an average of 1500 visits per month, people spent about a minute on our website, the bounce rate was 75% and we identified that we still did not have an ideal SEO positioning.
Next, we reviewed our buyer persona to confirm that the profile was still the right one to optimize the website based on those needs. After researching and comparing data, we confirmed who we were targeting: motivating, visionary and proactive leaders with a high capacity for analysis and insight for decision-making.
Once we had all this information clear, we moved on to make our wish list . What did it consist of? Proposing a minimum viable product according to the 80/20 rule: 20% of the actions must generate 80% of the impact . This list must be made taking into account the priorities of your website and which modules really generate business.
Get to know growth driven design
Throughout our research process we discovered that our key page for generating traffic, visits and leads is our blog, therefore, it was at the top of our wish list followed by our services and pricing page.
One of the most relevant findings was that visitors skipped the home page and went directly to a specific blog post and, from there, performed searches according to their needs . In other cases, they came to the website with the intention of purchasing and wanted to find out about our prices or products.
Without all this information it would have been impossible to make a wishlist based on our real situation . That is why we recommend that you consider these aspects in your wish list:
Key and impactful sections of the website and pages.
Marketing assets, tools and resources.
Specific features, modules and functionalities.
Changes in user experience based on the devices they browse from.
Design elements.
Once we have defined all these first steps, we are ready for the second phase and the launch of our web platform.
Phase 2: Launch Pad
With Growth Driven Design we are always developing and publishing advances, so the recommendation is to implement the changes in a launch platform and start testing the results . At this stage we are in charge of producing what we have defined in our wish list.
When we were at this stage with the Impulse website, we started setting launch dates for the different pages and defined a results analysis process to determine if we were actually achieving the objectives we had set. We undertook an iterative process of publishing - measuring - correcting - republishing and measuring again to ensure that the pages were working as they should before moving forward.
learn-how-we-apply-growth-driven-design-on-our-website-from-start-to-finish
What did we do in this phase?
We plan each test page, flow and pillar page, paying special attention to user needs and our positioning objectives.
We create the content that will lead us to the prototype design. If we have the content beforehand, the design will be faster and more fluid.
Based on the results of our research in the first phase, we launched the redesign of our blog posts and, to test its success, we studied how many people entered the site or if the ratios we already had dropped and to the extent that this gave positive results, we continued to launch the following pages such as the blog home, the services page and the prices page.
Phase 3: Continuous improvement
It's important to measure how users feel about the change, whether they like it, whether they understand it, or whether they would change anything. How to do it? Test it ! Interact with the people who visit your website, ask them if they liked the changes , place surveys on your pages. Remember to evaluate the website as a whole but also by its parts. Be creative to identify what is working and how you could improve.
At Impulse, for example, we decided to put a poll on the blog to find out how users felt about these new changes.
learn-how-we-apply-growth-driven-design-on-our-website-from-start-to-finish1
At this stage, we continue building the rest of the website and reformulating the strategy. Remember that the Growth Driven Design process does not end when you launch your product; on the contrary, this is where we must continue to make efforts.
At this stage, learning is essential. Why? It is what will help us to better understand our users and to know what they really prefer. Perhaps you already assumed or intuited their behavior but you had no support. You may have been right or wrong. You will know with the data in hand.
The results may surprise you. We discovered that our blog needed a completely different structure to the products and prices page because each one targeted different stages of the buyer's journey. Once we identified this particularity, we worked to improve it.
The next step was to transfer all this knowledge to the rest of your team. You can't keep all the findings to yourself; if you want to improve your company, it's important that all your team knows the behavior of their buyer's personas and can optimize their sales procedures.
The results we got at Impulse after this whole process?
- Increase in visits by 101%.
- Increase in MQLs and SQLs by more than 2000%.
- Growth in sales opportunities by 140%.
Despite these excellent results, we have not settled and we continue to optimize and improve the experience we offer our users on the web because that is what Growth Driven Design is all about : We can always be better, have more results and achieve more conversions.