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Storytelling and Content Marketing are two of the most powerful and effective tools for attracting and connecting with users, and they work hand in hand.
In fact, Storytelling is a way of bc data vietnam package generating content aimed at a target audience, so it is completely compatible with Inbound Marketing and Digital Marketing.
Do you remember how the stories your parents told you created a special atmosphere? This technique is based on this.
In some way we could value it as the art of captivating and enchanting through the narrative of a story.
In Content Marketing strategies , Storytelling can be developed orally, in writing or through audiovisuals.
It is even possible to do so through mixed content, that is, content containing text messages, audio, images and animations at the same time.
Without a doubt, the different technological tools and the digital world facilitate and optimize Storytelling.
Since we're talking about optimization, how about we explain the techniques for telling good stories?
Keep reading!
How to tell a good story?
In fields such as literature and cinema, captivating through stories is a gift that only a privileged group of intellectuals, artists and experts possess.
The same thing happens in the world of marketing. Not every story manages to connect with the public and meet the objectives for which it was created.
For this reason, below we will mention 5 of the techniques and tips that you should follow to develop successful Storytelling content.
1. Define a central theme
A successful story, when it comes to Storytelling, must be easy to understand.
Just like any other content marketing material , these stories have to encourage the user to consume the entire text, video or audio.
Because of this, it is important to define what the central theme of the story will be and use it as a guiding thread. In other words, the narrative must be coherent.
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2. Follow a structure
Introduction, middle and end, have you ever heard these terms?
This is the structure that any story must follow, and in Storytelling this principle must be respected.
Of course, this doesn't mean that you can't play with time spans, periods, and sequences within a story.
Creativity and originality can go hand in hand with a traditional and, above all, understandable structure.
3. Target a specific audience
This point is essential, since we must be aware that our story is part of a Content Marketing strategy and, consequently, of Inbound.
It is essential that each of the materials be aimed at a specific audience, specifically a fictitious representation of the ideal client, that is, the buyer persona.
If you follow this advice, you will be able to define the appropriate words, tones of language and elements to connect with the receivers.
4. Draw (narratively) the protagonists
Another golden rule for creating a good story is to outline and structure the protagonists very well.
People tend to identify much more with stories that have accurately described characters.
You can even use the protagonists to make your buyer persona part of the story.
When the user sees similarities in the characters, it generates empathy and, consequently, the story captures them.
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5. Do not copy!
Storytelling is a strategy that also involves and excites those who carry it out, but it is still demanding and complex.
Often, those in charge of producing content have small creative crises and end up generating materials that are similar, or even identical, to references and stories that they used as a reference and guide.
While the structure, moods, and dynamics of other stories can help you develop ideas and find inspiration, your story must be unique and original.
Great! What did you think of these techniques and tips? If you follow them, your storytelling strategy will bring you the expected results.
Now, it's time for you to learn how to apply this trend in Content Marketing . Pay attention!
How to apply Storytelling in Content Marketing?
These strategies are compatible, in tune, and also optimize each other.
The research processes and methodologies of Content Marketing integrated with the creativity and charm of Storytelling translate into successful strategies.
But before we delve into the advantages of combining these practices, we will talk about how to apply Storytelling in Content Marketing.
To do so you will have to follow these 5 principles and tips.
a. Include the audience
Marketing has undergone major changes in recent years.
One of them is that it went from “bombarding” a passive audience with promotions, messages and persuasions to giving it a dynamic and active role in the strategies.
That's why you have to include the audience in your stories, inviting them to make comments, ask questions and maintain continuous interaction.
Only in this way will you effectively introduce Storytelling into your Content Marketing strategy.
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b. Take into account the results of the investigations
There is little point in integrating Storytelling if it is not nourished by the research and analysis processes of Content Marketing.
This Inbound Marketing strategy follows different steps in a thorough manner, and one of them is market segmentation and the definition of the buyer persona.
If you take this type of information into account, your stories will have a clearer focus and, especially, will be consistent with the objectives you seek and the users you hope to connect with.
c. Use universal themes
When applied in Content Marketing, Storytelling aims to attract a user's attention and engage them.
For that reason, it's not a bad idea for stories to indirectly include messages about how a company's products or services would be useful to him.
However, this should not break with the harmony and organic principle that both practices follow.
Taking this into account, it is convenient that in your stories you include and use as a common thread universal themes and situations that are part of people's daily lives.
This will allow you to empathize with the recipient and also touch their emotions and thoughts.
