Guest author. Editor and chief writer of the Rock Content Content Marketing blog
Posted: Thu Dec 12, 2024 4:24 am
How online stores can leverage ecommerce SEO techniques using content marketing.
Table of contents
In recent years, SEO for online stores ( ecommerce ) has stopped being an added value or strategy to become a great necessity. When operating in the bc data thailand package digital world, this type of business needs to achieve the desired search engine optimization, and that, precisely, is the function of SEO .
Through the different activities, processes and practices of this methodology, the content, products and, in general, the web elements of your e-commerce will be positioned among the main results in search engines such as Google and Yahoo.
What's so important about this? You'll understand!
Why do e-commerce sites need SEO?
Although virtual stores are innovative business ventures and projects that have ushered in a new era, they also share many of the principles that govern traditional commerce.
One of them is that, logically, the more people visit the store, the greater the chances of sales.
And this is what happens through SEO! By achieving search engine optimization, your e-commerce will gain great visibility and, therefore, the traffic within your website and blog will grow.
This way, you will have a large community of users interacting with the descriptions of your products and services and other content , which can encourage them to make a purchase at a given time.
In addition, good web positioning also represents credibility, brand consolidation and many other essential elements for an online store.
New call to action
How are SEO and Content Marketing related for ecommerce?
SEO for ecommerce is a key element of Content Marketing. Basically, these two factors work together.
Content Marketing generates articles, ebooks, videos, emails and other interesting materials adapted to the characteristics and needs of the target audience, while SEO allows them to have excellent positioning.
When producing content for e-commerce, it must be designed following search engine optimization principles, such as the use of keywords, for example.
That is why Content Marketing plays a fundamental role in conversion and the purchasing journey.
Even though many Internet users will visit your online store and interact with your content, they will only want to move to the next level if your articles, ebooks and other materials demonstrate a real understanding of their needs and problems and show them how to solve them.
That is why the personalization, proximity and depth of Content Marketing is what allows a curious reader to become a lead and, later, a client.
5-seo-techniques-for-virtual-stores
In addition, this powerful strategy is directly related to customer loyalty, as it attracts customers organically and also generates sentimental and emotional ties between brands and users.
This is because among its wide range of possibilities it includes practices such as Storytelling .
As the name suggests, this strategy involves telling stories to captivate and enchant users and evoke their feelings. It will be very beneficial for your ecommerce plan .
What are the best SEO techniques for ecommerce stores?
SEO for e-commerce cannot be developed in an improvised manner, as this will not achieve true search engine optimization and increase digital authority.
For this reason, it is important that you know what the best techniques and practices are for developing this technology, and in the following lines we will explain 5 of them.
Attention!
1. Use keyword research tools
In SEO, as in Digital Marketing in general, analysis tools play a fundamental role.
Among other things, they are very useful for defining the most appropriate keywords for your different contents.
Specifically, this type of tool will allow you to identify search volumes and competition for keywords.
One of the tools you should include on your list to accomplish this task is Google Keyword Planner, as it is the keyword planner for the most widely used search engine in the world.
This means that all your statistics come directly from Google's database.
Another very useful and powerful tool is SEMRush, which covers up to 83 languages and different countries and search engines. KwFinder, Ubersuggest and Serpstat are other alternatives that you should take into account.
5-SEO-Techniques-for-Virtual-Stores (1)
2. Be original in the descriptions
There are parameters of traditional marketing and advertising that must also be met in SEO, such as originality, for example.
You should take this into account when creating descriptions of your services and products, since they will only achieve a privileged position if they are unique, precise and of quality.
Among other things, you should avoid copying content from your supplier's website and also descriptions from competitors.
On the other hand, it is important that the descriptions are not too short and, above all, not to omit them.
In the online world, images of products and services that are not accompanied by specifications raise many questions.
3. Allows product reviews
Google's algorithms focus on finding pages with high reliability ratings, as it is not in the best interest of any search engine to offer negative results in the top positions.
For this reason, another good SEO practice for online stores is the inclusion of spaces and fragments for product and service reviews.
In addition, Internet users will also feel much more confident about making their purchases if they see that another person has already purchased the item and shared their opinion about it.
In fact, many users look first at the reviews and then at the features and potential of the product itself.
4. Optimize your store for mobile
Yes, this can also be considered an SEO strategy or principle.
Remember that this methodology focuses on optimizing your presence and recognition in the web world, and to do so you must offer a store optimized for mobile devices.
Nowadays, many consumers use their smartphones to access e-commerce sites and purchase the products or services of their choice, so it is a very bad idea not to have a responsive page , that is, one that can adapt its image to these devices.
You know what! If a user enters your store from their mobile and finds a cluttered, confusing and uncoordinated layout, you will lose a valuable sales opportunity!
In addition to this, it is important that you worry about the loading speed of your online store's website.
Keep in mind that a slow and poor site will encourage the user to enter another store's domain.
5-SEO-Techniques-for-Virtual-Stores (2)
5. Optimize images
A good SEO strategy does not overlook any detail. Just as it optimizes texts, it also optimizes images.
Among other things, the name of the images must contain the keywords of the product to be positioned.
When you enter an online store and notice that the image names are codes like “DSD902.jpg”, it means that they are not applying SEO principles.
It is also important to optimize the sizes from the point of view of loading speed, that is, focus on reducing the weight of the images.
How to measure an SEO strategy for e-commerce?
One of the great advantages of search engine optimization strategies is that they are very easy to analyze and evaluate.
There are different parameters that determine the effectiveness of the practices and principles being followed.
Would you like to know 3 of them? Keep reading.
Table of contents
In recent years, SEO for online stores ( ecommerce ) has stopped being an added value or strategy to become a great necessity. When operating in the bc data thailand package digital world, this type of business needs to achieve the desired search engine optimization, and that, precisely, is the function of SEO .
Through the different activities, processes and practices of this methodology, the content, products and, in general, the web elements of your e-commerce will be positioned among the main results in search engines such as Google and Yahoo.
What's so important about this? You'll understand!
Why do e-commerce sites need SEO?
Although virtual stores are innovative business ventures and projects that have ushered in a new era, they also share many of the principles that govern traditional commerce.
One of them is that, logically, the more people visit the store, the greater the chances of sales.
And this is what happens through SEO! By achieving search engine optimization, your e-commerce will gain great visibility and, therefore, the traffic within your website and blog will grow.
This way, you will have a large community of users interacting with the descriptions of your products and services and other content , which can encourage them to make a purchase at a given time.
In addition, good web positioning also represents credibility, brand consolidation and many other essential elements for an online store.
New call to action
How are SEO and Content Marketing related for ecommerce?
SEO for ecommerce is a key element of Content Marketing. Basically, these two factors work together.
Content Marketing generates articles, ebooks, videos, emails and other interesting materials adapted to the characteristics and needs of the target audience, while SEO allows them to have excellent positioning.
When producing content for e-commerce, it must be designed following search engine optimization principles, such as the use of keywords, for example.
That is why Content Marketing plays a fundamental role in conversion and the purchasing journey.
Even though many Internet users will visit your online store and interact with your content, they will only want to move to the next level if your articles, ebooks and other materials demonstrate a real understanding of their needs and problems and show them how to solve them.
That is why the personalization, proximity and depth of Content Marketing is what allows a curious reader to become a lead and, later, a client.
5-seo-techniques-for-virtual-stores
In addition, this powerful strategy is directly related to customer loyalty, as it attracts customers organically and also generates sentimental and emotional ties between brands and users.
This is because among its wide range of possibilities it includes practices such as Storytelling .
As the name suggests, this strategy involves telling stories to captivate and enchant users and evoke their feelings. It will be very beneficial for your ecommerce plan .
What are the best SEO techniques for ecommerce stores?
SEO for e-commerce cannot be developed in an improvised manner, as this will not achieve true search engine optimization and increase digital authority.
For this reason, it is important that you know what the best techniques and practices are for developing this technology, and in the following lines we will explain 5 of them.
Attention!
1. Use keyword research tools
In SEO, as in Digital Marketing in general, analysis tools play a fundamental role.
Among other things, they are very useful for defining the most appropriate keywords for your different contents.
Specifically, this type of tool will allow you to identify search volumes and competition for keywords.
One of the tools you should include on your list to accomplish this task is Google Keyword Planner, as it is the keyword planner for the most widely used search engine in the world.
This means that all your statistics come directly from Google's database.
Another very useful and powerful tool is SEMRush, which covers up to 83 languages and different countries and search engines. KwFinder, Ubersuggest and Serpstat are other alternatives that you should take into account.
5-SEO-Techniques-for-Virtual-Stores (1)
2. Be original in the descriptions
There are parameters of traditional marketing and advertising that must also be met in SEO, such as originality, for example.
You should take this into account when creating descriptions of your services and products, since they will only achieve a privileged position if they are unique, precise and of quality.
Among other things, you should avoid copying content from your supplier's website and also descriptions from competitors.
On the other hand, it is important that the descriptions are not too short and, above all, not to omit them.
In the online world, images of products and services that are not accompanied by specifications raise many questions.
3. Allows product reviews
Google's algorithms focus on finding pages with high reliability ratings, as it is not in the best interest of any search engine to offer negative results in the top positions.
For this reason, another good SEO practice for online stores is the inclusion of spaces and fragments for product and service reviews.
In addition, Internet users will also feel much more confident about making their purchases if they see that another person has already purchased the item and shared their opinion about it.
In fact, many users look first at the reviews and then at the features and potential of the product itself.
4. Optimize your store for mobile
Yes, this can also be considered an SEO strategy or principle.
Remember that this methodology focuses on optimizing your presence and recognition in the web world, and to do so you must offer a store optimized for mobile devices.
Nowadays, many consumers use their smartphones to access e-commerce sites and purchase the products or services of their choice, so it is a very bad idea not to have a responsive page , that is, one that can adapt its image to these devices.
You know what! If a user enters your store from their mobile and finds a cluttered, confusing and uncoordinated layout, you will lose a valuable sales opportunity!
In addition to this, it is important that you worry about the loading speed of your online store's website.
Keep in mind that a slow and poor site will encourage the user to enter another store's domain.
5-SEO-Techniques-for-Virtual-Stores (2)
5. Optimize images
A good SEO strategy does not overlook any detail. Just as it optimizes texts, it also optimizes images.
Among other things, the name of the images must contain the keywords of the product to be positioned.
When you enter an online store and notice that the image names are codes like “DSD902.jpg”, it means that they are not applying SEO principles.
It is also important to optimize the sizes from the point of view of loading speed, that is, focus on reducing the weight of the images.
How to measure an SEO strategy for e-commerce?
One of the great advantages of search engine optimization strategies is that they are very easy to analyze and evaluate.
There are different parameters that determine the effectiveness of the practices and principles being followed.
Would you like to know 3 of them? Keep reading.