Learn about the changes made by Google, LinkedIn and Tik Tok in favor of their users
Posted: Thu Dec 12, 2024 3:38 am
No more cookies on Google, no more misinformation on TikTok and more opportunities on Linkedin for freelancers. Get to know the news of the week.
Table of contents
Internet giants are taking action to bc data malaysia package offer their millions of users new experiences and greater security. Google announced the death of third-party cookies in Chrome, in an attempt to protect the behaviour of its Internet users on the web.
Linkedin created its Marketplace so that you can now offer and hire professional services within the same platform. And Tik Tok is not far behind, now it will alert you about dubious content. Find out how you can use these changes and updates to your advantage!
google deletes cookies
Google will discontinue third-party cookies
For the past year, privacy policies on the web have been repeatedly questioned by users. In fact, Google estimates that 72% of Internet users are convinced that their browsing is constantly being tracked by advertisers.
The company is therefore betting on what they call “a more private network” for users in order to create a balance between anonymity and profitability for advertisers.
What are third-party cookies?
You may feel that you are being watched, but you may not know that they are doing so with cookies. They are a file that advertisers use to track your behavior on pages other than the one you visit.
Basically, they follow you while you browse and determine your profile: tastes, interests, etc., and with this data they show you digital advertising tailored to you. But this is where the guarantee of privacy comes into play and this is what users demand.
Floc: more privacy in Chrome
Google will make its web more private with Privacy Sandbox, its global initiative from which Floc is derived. This proposal seeks to reduce tracking by eliminating cookies, without affecting targeting.
How? Using APIs, which are less intrusive and will be provided to advertising networks. The Floc API will allow these networks to access more general information: interest categories, but not your individual ID.
linkedin for freelancers
LinkedIn Marketplace for freelancers
LinkedIn will take a huge and valuable step forward for its community with Marketplace, a promising tool in the style of Upwork or Fiverr, with the strength of having approximately 740 million registered users worldwide.
What is Linkedin Marketplace?
With this numerical support, Marketplace will be a great paid platform for professional connections. It will be possible to offer or hire services exclusively from freelancers and self-employed individuals.
As for payment, both parties will be provided with a digital wallet to make financial transfers without complications and very immediately. This is one of the differences with Profinder, LinkedIn's first commercial strategy dedicated to freelancers.
However, this first service is a far cry from the experience offered by Fiverr, which allows you to compare rates and jobs and then book them. So LinkedIn is looking to boost its Profinder and replace it with Marketplace, where it will take the connection and job offers to the next level.
What should you do if you are a freelancer?
Now more than ever, staying active online, updating your knowledge and your profile is a priority! This is a potential opportunity that LinkedIn will capitalize on this year.
Of course, he saw the exponential way in which the freelancer target group grew and will continue to grow as a result of the pandemic.
tik tok controls the content
Tik Tok will warn about unverified content in videos
Misinformation is the order of the day these days. Surely, more than once, you have doubted the veracity of some content you see on social media. That's why Tik Tok will activate a new function to warn its users about unverified content in videos.
With a banner that reads: “This content has been marked as unverified,” this network will begin to make us rethink and avoid the dissemination of misleading or erroneous content.
Tik Tok appeals to its community for responsibility
On its official blog , the network defines this feature as “guidelines to lead people to consider before sharing.” It’s up to you! Content will be limited, but will not be removed unless it is detected as false.
At this point, the network takes responsibility, partnering with fact-checkers such as PoliFact, LadStoryes and Sciverify to assess the accuracy of the content. However, there are cases where these are developments and the verifications are not conclusive.
Another action the network will take will be to prevent this type of content from appearing in the “For You” section and notify the author.
How does it work?
If a user tries to share the flagged video, a banner will appear reminding them that it is unverified content. This encourages them to think and choose between two options: “cancel” or “share anyway.”
This feature has been active since February 2021 in the United States and Canada, and the first reports from Tik Tok show a 24% decrease in the sharing rate and a 7% decrease in likes on unsubstantiated content.
Do you want to be informed about the latest news from the digital world every week?
We invite you to subscribe to our Impulse newsletter.
Table of contents
Internet giants are taking action to bc data malaysia package offer their millions of users new experiences and greater security. Google announced the death of third-party cookies in Chrome, in an attempt to protect the behaviour of its Internet users on the web.
Linkedin created its Marketplace so that you can now offer and hire professional services within the same platform. And Tik Tok is not far behind, now it will alert you about dubious content. Find out how you can use these changes and updates to your advantage!
google deletes cookies
Google will discontinue third-party cookies
For the past year, privacy policies on the web have been repeatedly questioned by users. In fact, Google estimates that 72% of Internet users are convinced that their browsing is constantly being tracked by advertisers.
The company is therefore betting on what they call “a more private network” for users in order to create a balance between anonymity and profitability for advertisers.
What are third-party cookies?
You may feel that you are being watched, but you may not know that they are doing so with cookies. They are a file that advertisers use to track your behavior on pages other than the one you visit.
Basically, they follow you while you browse and determine your profile: tastes, interests, etc., and with this data they show you digital advertising tailored to you. But this is where the guarantee of privacy comes into play and this is what users demand.
Floc: more privacy in Chrome
Google will make its web more private with Privacy Sandbox, its global initiative from which Floc is derived. This proposal seeks to reduce tracking by eliminating cookies, without affecting targeting.
How? Using APIs, which are less intrusive and will be provided to advertising networks. The Floc API will allow these networks to access more general information: interest categories, but not your individual ID.
linkedin for freelancers
LinkedIn Marketplace for freelancers
LinkedIn will take a huge and valuable step forward for its community with Marketplace, a promising tool in the style of Upwork or Fiverr, with the strength of having approximately 740 million registered users worldwide.
What is Linkedin Marketplace?
With this numerical support, Marketplace will be a great paid platform for professional connections. It will be possible to offer or hire services exclusively from freelancers and self-employed individuals.
As for payment, both parties will be provided with a digital wallet to make financial transfers without complications and very immediately. This is one of the differences with Profinder, LinkedIn's first commercial strategy dedicated to freelancers.
However, this first service is a far cry from the experience offered by Fiverr, which allows you to compare rates and jobs and then book them. So LinkedIn is looking to boost its Profinder and replace it with Marketplace, where it will take the connection and job offers to the next level.
What should you do if you are a freelancer?
Now more than ever, staying active online, updating your knowledge and your profile is a priority! This is a potential opportunity that LinkedIn will capitalize on this year.
Of course, he saw the exponential way in which the freelancer target group grew and will continue to grow as a result of the pandemic.
tik tok controls the content
Tik Tok will warn about unverified content in videos
Misinformation is the order of the day these days. Surely, more than once, you have doubted the veracity of some content you see on social media. That's why Tik Tok will activate a new function to warn its users about unverified content in videos.
With a banner that reads: “This content has been marked as unverified,” this network will begin to make us rethink and avoid the dissemination of misleading or erroneous content.
Tik Tok appeals to its community for responsibility
On its official blog , the network defines this feature as “guidelines to lead people to consider before sharing.” It’s up to you! Content will be limited, but will not be removed unless it is detected as false.
At this point, the network takes responsibility, partnering with fact-checkers such as PoliFact, LadStoryes and Sciverify to assess the accuracy of the content. However, there are cases where these are developments and the verifications are not conclusive.
Another action the network will take will be to prevent this type of content from appearing in the “For You” section and notify the author.
How does it work?
If a user tries to share the flagged video, a banner will appear reminding them that it is unverified content. This encourages them to think and choose between two options: “cancel” or “share anyway.”
This feature has been active since February 2021 in the United States and Canada, and the first reports from Tik Tok show a 24% decrease in the sharing rate and a 7% decrease in likes on unsubstantiated content.
Do you want to be informed about the latest news from the digital world every week?
We invite you to subscribe to our Impulse newsletter.