How to create a holistic SEO content strategy?
Posted: Wed Dec 11, 2024 10:32 am
Do you need a holistic SEO content strategy to attract more traffic and educate your prospects? Learn how to design one with this step-by-step guide.
Table of contents
The world of SEO is fast-paced. Every bc data america package day there seems to be an update, a new best practice, or a new tool to learn. And while many know what SEO is all about , specialists know that there is a completely different and very important side to it: the holistic SEO content strategy.
Holistic SEO strategies , which include technical SEO as well as content growth , are essential to increasing organic traffic and helping improve lead generation and acquisition , and consequently, brand revenue.
infographic 5 steps to create a holistic seo strategy
What is holistic SEO?
Holistic SEO should be understood as a mindset in which the user is placed at the center of everything.
“It focuses on implementing a strategy based on obtaining the best user experience for the various buyer persona profiles that a project has,” says Carlos Vidal, SEO Specialist at Impulse.
New Call-to-action
What is growth content?
Growth content includes landing pages, blogs, product pages, and more that are designed to rank on Google .
This means that when your brand appears at the top of SERPs (search engine results pages), people searching for the particular topics you target will discover your company, click through to your website, and, if your content marketing strategy is doing its job, stick around and make a purchase.
person using google from his cell phone and laptop
How to make a growth content strategy successful?
If growth is in your long-term goals, you need to have an SEO strategy. While paid ads can bring quick wins, long-term revenue growth comes from a content strategy designed to drive and retain quality, highly engaged traffic .
A holistic SEO content strategy is not meant to be a quick fix, but rather a series of actions and pieces of content that increase a brand’s credibility over time until it outranks the competition and attracts more customers to the site.
The holistic SEO methodology allows you to analyze and identify what is best for your users in terms of content and experience, which translates into sustainable results over time.
Step 1: Research
A truly comprehensive strategy includes elements of content analysis, audience research, and SEO analysis. It should answer the following questions:
Who are your competitors? To outrank them, you need to identify them first, and you need to do this from two perspectives: on the one hand, those who compete directly with you, and on the other, those who rank highly for the search terms you'd like to rank for.
What are your competitors doing? What is their content like? How often do they post?
Who is your target audience? This will help you choose content topics and develop a strategy that answers their questions.
What tools to use? There are many SEO tools that you need, for example, to perform a keyword gap analysis.
person analyzing SEO positioning results of their content pages
“A very important point to take into account when opting for a comprehensive strategy such as holistic SEO is that it works on the premise that if it is easy to reach Google, then it is also good for users ,” says Carlos Vidal, SEO Specialist at Impulse.
Step 2: Define the strategy
Research will reveal the most beneficial content strategy, but it helps to have the guidance of an expert who can spot opportunities and overlay a strategy designed to be efficient, effective, and keep goals in sight.
Step 3: Determine keywords
No SEO strategy is complete without keywords. These are vital to ensure that everything you produce is targeted and strategic. So which ones should you use?
The first step is to analyze the keyword gap between your competitors . Look for opportunities in keywords where the competition is lower, so you have a better chance of ranking.
person searching on google for specific keywords
Step 4: Set traffic goals
When it comes to SEO content strategy, one of the most important growth marketing metrics is traffic , and as marketers say, inbound, which includes SEO and blog content, is the highest quality source of leads. So when traffic increases, leads and revenue should too.
In most cases, you'll want to see key growth indicators, such as higher search rankings and new traffic. So, it's a good idea to compare what your organic traffic looks like now and set a goal for how much you want it to increase, based on organic growth and your content growth plan.
user reviewing a google analytics dashboard
Step 5: Execute
Content is most effective when published consistently over time, so it's crucial to put together a content calendar and get writing. While it may seem overwhelming to take on so much content, you don't have to do it alone. You can find freelance writers on a variety of job platforms.
To do this, it’s important to provide an outline of your topic and keywords, as well as guidelines on your brand identity and style. While this is performance content designed to drive traffic, it will also serve as an introduction to your brand for many people, so you want to make sure your tone is consistent and on point.
Table of contents
The world of SEO is fast-paced. Every bc data america package day there seems to be an update, a new best practice, or a new tool to learn. And while many know what SEO is all about , specialists know that there is a completely different and very important side to it: the holistic SEO content strategy.
Holistic SEO strategies , which include technical SEO as well as content growth , are essential to increasing organic traffic and helping improve lead generation and acquisition , and consequently, brand revenue.
infographic 5 steps to create a holistic seo strategy
What is holistic SEO?
Holistic SEO should be understood as a mindset in which the user is placed at the center of everything.
“It focuses on implementing a strategy based on obtaining the best user experience for the various buyer persona profiles that a project has,” says Carlos Vidal, SEO Specialist at Impulse.
New Call-to-action
What is growth content?
Growth content includes landing pages, blogs, product pages, and more that are designed to rank on Google .
This means that when your brand appears at the top of SERPs (search engine results pages), people searching for the particular topics you target will discover your company, click through to your website, and, if your content marketing strategy is doing its job, stick around and make a purchase.
person using google from his cell phone and laptop
How to make a growth content strategy successful?
If growth is in your long-term goals, you need to have an SEO strategy. While paid ads can bring quick wins, long-term revenue growth comes from a content strategy designed to drive and retain quality, highly engaged traffic .
A holistic SEO content strategy is not meant to be a quick fix, but rather a series of actions and pieces of content that increase a brand’s credibility over time until it outranks the competition and attracts more customers to the site.
The holistic SEO methodology allows you to analyze and identify what is best for your users in terms of content and experience, which translates into sustainable results over time.
Step 1: Research
A truly comprehensive strategy includes elements of content analysis, audience research, and SEO analysis. It should answer the following questions:
Who are your competitors? To outrank them, you need to identify them first, and you need to do this from two perspectives: on the one hand, those who compete directly with you, and on the other, those who rank highly for the search terms you'd like to rank for.
What are your competitors doing? What is their content like? How often do they post?
Who is your target audience? This will help you choose content topics and develop a strategy that answers their questions.
What tools to use? There are many SEO tools that you need, for example, to perform a keyword gap analysis.
person analyzing SEO positioning results of their content pages
“A very important point to take into account when opting for a comprehensive strategy such as holistic SEO is that it works on the premise that if it is easy to reach Google, then it is also good for users ,” says Carlos Vidal, SEO Specialist at Impulse.
Step 2: Define the strategy
Research will reveal the most beneficial content strategy, but it helps to have the guidance of an expert who can spot opportunities and overlay a strategy designed to be efficient, effective, and keep goals in sight.
Step 3: Determine keywords
No SEO strategy is complete without keywords. These are vital to ensure that everything you produce is targeted and strategic. So which ones should you use?
The first step is to analyze the keyword gap between your competitors . Look for opportunities in keywords where the competition is lower, so you have a better chance of ranking.
person searching on google for specific keywords
Step 4: Set traffic goals
When it comes to SEO content strategy, one of the most important growth marketing metrics is traffic , and as marketers say, inbound, which includes SEO and blog content, is the highest quality source of leads. So when traffic increases, leads and revenue should too.
In most cases, you'll want to see key growth indicators, such as higher search rankings and new traffic. So, it's a good idea to compare what your organic traffic looks like now and set a goal for how much you want it to increase, based on organic growth and your content growth plan.
user reviewing a google analytics dashboard
Step 5: Execute
Content is most effective when published consistently over time, so it's crucial to put together a content calendar and get writing. While it may seem overwhelming to take on so much content, you don't have to do it alone. You can find freelance writers on a variety of job platforms.
To do this, it’s important to provide an outline of your topic and keywords, as well as guidelines on your brand identity and style. While this is performance content designed to drive traffic, it will also serve as an introduction to your brand for many people, so you want to make sure your tone is consistent and on point.