In psychology, this is known as “the law of psychological reactance.” Simply put, the more you tell someone to do something, the less likely they are to want to do it, regardless of what they decide without your input.
It's simple human nature. We like autonomy and making our own decisions.
In 2000, French researchers tested the effectiveness of a simple phrase: “But you are free to accept or reject it.” Our take-it-or-leave-it, that is.
When this phrase was used, they found that people were twice as likely to part with some money and give it to a stranger.
This experiment has been retested in over 42 studies, and the results are always the same: you are more likely to get something from someone when you give them a choice. It is now known as the “but you are free” technique.
With this principle in mind, you can apply it to your own vietnam whatsapp number data 5 million marketing on social media platforms like Facebook.
If you're a car repairman, for example, a statement like 'you must take excellent care of your car' carries a threat, or fear, but something like 'I find that taking care of my car makes it run better and smoother' evokes only a positive emotion.
Or, if you own a hair salon, you can post photos of how great your hair looks when you apply a certain technique and product, instead of exclaiming that your audience needs to do the same.
When you find your marketing voice, lead, but don't instruct. Of course, you are free to accept or reject it.
