Email marketing campaigns: How do I get started?

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aktAkterSabiha20
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Joined: Wed Dec 11, 2024 3:30 am

Email marketing campaigns: How do I get started?

Post by aktAkterSabiha20 »

Some time ago we talked about the importance of email marketing . Today we want to explain how to start a good email campaign following an inbound strategy.


Why is email marketing important?
As you may already know, both in your personal and professional life, email is of vital importance for establishing conversations and communicating . And especially for brands, it is a good way to get closer to their potential customers and to nurture the ones that already are.

If you are a company/agency, clearly defining your email marketing strategy can help you connect with your audience, strengthen relationships and start conversations that allow you to boost your growth and that of your clients.



Where do I start?
Before you start using mailing campaigns, we recommend list of telegram users in kuwaitthat you follow these steps:

Prepare your mailing list : clean out those contacts that no longer interest you.
Make sure you comply with all regulations related to data protection .
Segment contacts to send the right message to the right audience, at the right time.

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What strategy can I follow?
We recommend that you follow an inbound strategy for your email marketing campaigns since this way, you will focus on creating relationships between your brand and your audience .

What we will have to focus on, above all, is the information of the contacts and their segmentation. Thanks to segmentation, you will have your buyer personas identified and also the buyer's journey .

This tactic shows that in an email marketing strategy, context is as important as content and to effectively build trust, you will need to establish a personalized conversation with them to motivate them to interact with the content of their interest.

What is a buyer persona ? It is a semi-fictional representation of your ideal customer, created using real data and well-founded assumptions about customer demographics, behavioral patterns, motivations, and goals.

What is the buyer's journey? It is the active research process a potential customer goes through before making a purchase. The buyer's journey consists of three stages: awareness, consideration, and decision.
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