THE IMPORTANCE OF GOOGLE ADS CAMPAIGNS (DISPLAY) for B2B COMPANIES
Posted: Tue Dec 03, 2024 6:11 am
Google ADS for B2B companies
Why throw away your budget on “traditional advertising” when today Google allows you to reach exactly the right target of people who are truly interested in your company’s products and services at a lower cost?
Let's see how this is possible through Display Campaigns on the Google Search Network.
Index:
How B2B purchasing behaviors have changed (with the advent of digital)
How can you surgically target your B2B marketing ads?
Our approach to managing display ads
Start your display advertising campaign now
While most SEM and SEO campaigns focus on getting more nigeria whatsapp number data 5 million visitors to your website from their search results, display advertising uses a different logic.
PREMISE: Most of the time spent on the Internet by a typical user is not on the SERP (search engine results page) of Google, but is within hundreds of websites where he reads news, gets information, is entertained, learns recipes and more…
Display ads, published through the Google Display Network, are very useful for increasing awareness and authority of the Company BRAND and for directing more visitors targeted with your business to your site as they browse the Web.
How Google Display Network Advertising Works (Video)
[ back to index ]
You’ve probably seen display ads on major news sites, weather sites, and even on smaller blogs you follow.
Display campaign example (for our company)
Display Remarketing Example
Let's now look at how your business can use display ads to drive traffic from potential customers to your website.
How can you surgically target your B2B marketing ads?
[ back to index ]
As we have already seen, the Google Display Network allows us to SHOW THE RIGHT MESSAGE TO THE RIGHT PERSON in various ways (which can be combined in a surgical manner):
BASED ON KEYWORDS AND TOPICS: Using what we call “Contextual Targeting” it is possible to show your visual ads on third-party sites that deal with topics very close to our product or service.
ON SPECIFIC PAGES OR WEBSITES: In this case we use “Positioning Targeting” which allows us to decide on which sites, apps or videos to show our ads.
BASED ON USER INTERESTS: This is perhaps one of the most powerful tools as it allows us to show our ads to similar people who reflect our “typical” Buyer persona. From here, for example, we can re-show ads to those who have visited specific pages of our website (REMARKETING)
When we help B2B companies with their display ads, we focus on essentially four main aspects:
The goal of the ads: Typically to do HIGH IMPACT Branding at LOW COST, and attract more target visitors to their website
Ad Segmentation: Targeting ads appropriately to reach potential customers interested in their products or services based on the stage of the buying cycle they are in.
Ad messaging and images: We want display ads to pop on the page and stand out by providing a clear CTA (call to action) that seamlessly combines images, fonts and colors. We use our in-house design team to do this.
The Results: Our Google Advertiser team constantly monitors the results of your display ads, testing new targeting or messaging, and optimizing your campaign to deliver the best ROI for your B2B business.
Our approach to managing display ads
[ back to index ]
Accurate measurement and tracking are the foundation of our service, including display ads and paid search advertising on Google.
What you can't measure you can't improve
Before you spend a dime to run display advertising for your business, you need to put the right analytics tools in place and collect some very important data.
First of all you need to know how your website works today as a sales agent.
This process can take anywhere from a few days to several weeks, but it is an important process.
If you really want to get great results, don't skip this step!
If you already have an existing pay per click account, our team will start with a PPC audit.
We will review what you have done in the past and provide you with practical advice to improve your performance in the future.
For clients who manage display ads and paid search management, we take care of everything from keyword analysis to bid management; from creating ad copy to A/B testing to find the best performing formula (testing text ads, image-based ads, and even video ads); from PPC (pay per click) monitoring to Landing Page optimization; we take care of it and create monthly reports for you.
Start your display advertising campaign now
[ back to index ]
If you’re ready to start growing your B2B business and increasing sales through display ads, contact us today.
Our team specialized in B2B Digital Marketing will help you immediately improve your online presence and your B2B Marketing Strategy.
You can write to us to enter the waiting list and nominate your B2B company to receive a personalized Strategic Marketing consultancy to correctly plan the path to take at the B2B Digital Marketing level here:
Why throw away your budget on “traditional advertising” when today Google allows you to reach exactly the right target of people who are truly interested in your company’s products and services at a lower cost?
Let's see how this is possible through Display Campaigns on the Google Search Network.
Index:
How B2B purchasing behaviors have changed (with the advent of digital)
How can you surgically target your B2B marketing ads?
Our approach to managing display ads
Start your display advertising campaign now
While most SEM and SEO campaigns focus on getting more nigeria whatsapp number data 5 million visitors to your website from their search results, display advertising uses a different logic.
PREMISE: Most of the time spent on the Internet by a typical user is not on the SERP (search engine results page) of Google, but is within hundreds of websites where he reads news, gets information, is entertained, learns recipes and more…
Display ads, published through the Google Display Network, are very useful for increasing awareness and authority of the Company BRAND and for directing more visitors targeted with your business to your site as they browse the Web.
How Google Display Network Advertising Works (Video)
[ back to index ]
You’ve probably seen display ads on major news sites, weather sites, and even on smaller blogs you follow.
Display campaign example (for our company)
Display Remarketing Example
Let's now look at how your business can use display ads to drive traffic from potential customers to your website.
How can you surgically target your B2B marketing ads?
[ back to index ]
As we have already seen, the Google Display Network allows us to SHOW THE RIGHT MESSAGE TO THE RIGHT PERSON in various ways (which can be combined in a surgical manner):
BASED ON KEYWORDS AND TOPICS: Using what we call “Contextual Targeting” it is possible to show your visual ads on third-party sites that deal with topics very close to our product or service.
ON SPECIFIC PAGES OR WEBSITES: In this case we use “Positioning Targeting” which allows us to decide on which sites, apps or videos to show our ads.
BASED ON USER INTERESTS: This is perhaps one of the most powerful tools as it allows us to show our ads to similar people who reflect our “typical” Buyer persona. From here, for example, we can re-show ads to those who have visited specific pages of our website (REMARKETING)
When we help B2B companies with their display ads, we focus on essentially four main aspects:
The goal of the ads: Typically to do HIGH IMPACT Branding at LOW COST, and attract more target visitors to their website
Ad Segmentation: Targeting ads appropriately to reach potential customers interested in their products or services based on the stage of the buying cycle they are in.
Ad messaging and images: We want display ads to pop on the page and stand out by providing a clear CTA (call to action) that seamlessly combines images, fonts and colors. We use our in-house design team to do this.
The Results: Our Google Advertiser team constantly monitors the results of your display ads, testing new targeting or messaging, and optimizing your campaign to deliver the best ROI for your B2B business.
Our approach to managing display ads
[ back to index ]
Accurate measurement and tracking are the foundation of our service, including display ads and paid search advertising on Google.
What you can't measure you can't improve
Before you spend a dime to run display advertising for your business, you need to put the right analytics tools in place and collect some very important data.
First of all you need to know how your website works today as a sales agent.
This process can take anywhere from a few days to several weeks, but it is an important process.
If you really want to get great results, don't skip this step!
If you already have an existing pay per click account, our team will start with a PPC audit.
We will review what you have done in the past and provide you with practical advice to improve your performance in the future.
For clients who manage display ads and paid search management, we take care of everything from keyword analysis to bid management; from creating ad copy to A/B testing to find the best performing formula (testing text ads, image-based ads, and even video ads); from PPC (pay per click) monitoring to Landing Page optimization; we take care of it and create monthly reports for you.
Start your display advertising campaign now
[ back to index ]
If you’re ready to start growing your B2B business and increasing sales through display ads, contact us today.
Our team specialized in B2B Digital Marketing will help you immediately improve your online presence and your B2B Marketing Strategy.
You can write to us to enter the waiting list and nominate your B2B company to receive a personalized Strategic Marketing consultancy to correctly plan the path to take at the B2B Digital Marketing level here: