Focusing today on the most important channels of diffusion when creating a marketing campaign, we begin with the information highway: Word of mouth. Nothing and no one sells a product or service better than a satisfied customer. A person who trusts a brand will never hesitate to recommend it.
In the same way, we must take into gambling data philippine phone number account that a dissatisfied consumer will cause the opposite effect. To develop and generate this method, it is important that we concentrate our efforts on offering the best possible product or service, giving the consumer an unforgettable experience so that they recommend us to their social circle. It may seem like a simple and obvious solution, but nothing could be further from the truth.
Continuing with the best channels, we have podcasts . A medium that seemed extinct has returned stronger than ever, offering audio content for all types of audiences. This channel focuses more on offering experiences to consumers, but we can also find a way to merge it with commercial campaigns to offer ourselves to the public. Companies must be aware that to succeed here they must maintain the interest of users, entertain them and offer products or services appropriate to the programs in which they are offered.
Another channel, often in disuse, is the email system. This medium suffers from a great lack of credibility among users, but is currently capable of supporting almost the same relevance as social networks. Unlike social networks, online subscriptions allow us to receive only the information we want to know. Achieving success with email is a clear sign that the content we generate interests the audience and is valued by them.
SOCIAL NETWORKS: THE WIDEST CHANNEL
Social media is the most extensive and difficult channel to analyse. It is practically the most relevant channel and represents the best opportunity for brands and companies to spread their message. But the main problem with this channel is its oversaturation. Today there is no living company that is not represented to a greater or lesser extent on social media. And that is where the problem lies: getting visibility . To deal with the problem there is only one solution: a good engagement strategy to attract the public, get traffic and interactions and create a community.
You may already have visibility on some of these channels, you may have good results from them, but trusting an agency that knows them thoroughly and knows how to deal with each and every one of them could mean a great positive change for your company. At SC Marqués we encourage you to trust us so that your positioning and visibility on the web is better than ever. You can find out more at scmarques.com
