What is Agile Market Research?
Agile market research is a way of doing market research that combines new technologies and processes to streamline the entire process .
There are times when it is very interesting to carry out a market study, but there is not enough time to carry out one that covers a long period of time. These are the moments when this type of research can make a difference.
These types of processes are especially gambling data mexico phone number useful when it is necessary to react quickly to sudden changes in the market and, in general, to adapt as quickly as possible to consumer needs.
Benefits of Agile Market Research
Among the benefits that agile research can bring is the immediacy of the results . In this way, they can be implemented in strategies that are already underway, or in those that will begin shortly. That is, they serve to validate concepts with clients, to find out what their opinions are regarding a new product, to delve into consumer behavior...
It has the same versatility as a conventional market study, with the added benefit of having a shorter work cycle . In addition, as market studies require less time, they are less expensive. So, if necessary, multiple studies can be carried out, in order to see changes in the market in real time.
We are testers products are suitable for agile market research
But how can research be carried out quickly? Since new technologies are a fundamental part of this process, they are usually carried out digitally.
These online market studies can be carried out with many tools, but at We Are Testers we have the most effective ones.
Within the WATSurvey section , for example, you can find everything from product tests to brand or concept tests. All services will allow you to conduct online market research. In addition, by having the WATCommunity at your disposal, you will get results immediately.
One of the most common applications of agile research that our clients hire is to carry out post-test surveys to determine the impact of an advertising campaign . Once the campaign is launched, carrying out a quick survey will help determine the reach that the campaign has achieved and the impact it has had on the audience it was aimed at. Thus, it becomes a great and effective way to find out if the campaign has met its intended objectives.
Data collection, duration and other features can be customized to suit your needs.
