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Content marketing is about the future! But shareholder phone number data what do we mean by that? In other words, we mean that content marketing helps us prepare to adapt and react to changes in customer needs and preferences , including the way they interact with us.
In this sense, we can say that content marketing is the ideal tool to generate audiences that will become the clients that drive the growth of any company , and this is what the speakers at Content Marketing World believe, who talked about the trends that are coming for 2023.
Some common themes that emerged during the event were advances in artificial intelligence (AI) and Web3 technology , which can help marketing teams deliver creative solutions around content generation, but that will require a willingness to experiment and learn in the process.
artificial intelligence ai and web3 technology
Another upcoming trend is the update to Google Analytics 4 and the changes it brings to the way audience data is accessed and applied due to the update to Google's useful content algorithm, which aims to improve the user experience by highlighting high-quality content.
As you can see, there are many content marketing trends coming for 2023. Below we tell you about each of them in detail.
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1. Adopt AI tools and technology
In 2023, content marketing will be shaped by advances in AI and behavioral science . Artificial intelligence will analyze data to determine our audience, as well as where and when to find them, while behavioral science will help create content in a responsive way to increase engagement and response.
Furthermore, Web3 will be defined by an immersive digital experience supported by virtual reality (VR) and augmented reality (AR) , to take the digital asset experience to another dimension. Imagine a bank branch in a virtual world or buying Nike sneakers for your virtual avatar.
Content marketing trends adopt AI tools and technology
2. Optimize content for smart search
Google 's useful content update was one of the most important announcements of last year, and in 2023, the fruits of this proposal will be seen. Therefore, content experts must focus on creating people-centered content and avoid thinking about search engines first. To do this, Google will help guide content creators to generate valuable content that satisfies users, something we should have always done.
3. Refine your strategies and approaches
Content will lead campaigns in 2023. We are currently witnessing a shift among clients and marketers who now see the importance of a solid content strategy, from content marketing to optimized website inner pages. Content will claim its rightful place as the center of the audience-serving campaign.
4. Take advantage of creators and creative trends
We like to think that audiences trust people, not logos. And this year we see that the trend is that brands are implementing teams with teams of creators as internal public-facing talent.
This use of content creators or influencers to better connect with audiences allows:
Crawl social media for industry content.
Learn and connect with the best voices for your market.
Experiment through collaboration with these creators.
Use technology to generate and capture the demand created.
content marketing trends content creators
5. Explore new tactics
This year will also be when innovative B2B brands increase their investment in content marketing, becoming more creative, brave and human to unlock competitive advantage. This will include developing internal influencers, fostering talent on their teams to help elevate their brand voice and borrowing from B2C strategies to improve results.
