The significance of customer loyalty to enterprises
Posted: Wed Dec 11, 2024 4:34 am
A fixed customer base with repeated purchases is conducive to increasing profits and sustainable operations. It can be said to be one of the keys to the sustainable growth of a company. Establishing a customer loyalty program or VIP membership system is one of the effective ways to retain repeat customers. However, when many brands are offering various membership programs and systems in order to win customer loyalty, how can companies ensure that relevant programs can truly bring value to customers and make them willing to come back often?
Satisfied customers tend to reciprocate, and word-of-mouth list of argentina whatsapp phone numbers marketing is far better than the company's own brand marketing. Nielsen's survey report shows that 26% of consumers around the world said that they know the brand through recommendations from others, and only 15% said that their loyalty comes from the brand's advertising content and marketing messages. Compared with ordinary consumers, loyal customers have higher lifetime customer value and spending amount. In a recent KPMG survey , 52% of consumers said that even if Aipai’s competitors offer lower prices and have more channels, fans will not change their minds.
In addition, the sustainable operation of a company is also deeply affected by its loyal customer base. The same KPMG report shows that 86% of consumers will recommend their favorite brands to others; and even if they have had a disappointing customer experience, 46% are still willing to repurchase. Nowadays, the market is full of various choices, dazzling consumers; at this time, loyalty is even more precious.
Satisfied customers tend to reciprocate, and word-of-mouth list of argentina whatsapp phone numbers marketing is far better than the company's own brand marketing. Nielsen's survey report shows that 26% of consumers around the world said that they know the brand through recommendations from others, and only 15% said that their loyalty comes from the brand's advertising content and marketing messages. Compared with ordinary consumers, loyal customers have higher lifetime customer value and spending amount. In a recent KPMG survey , 52% of consumers said that even if Aipai’s competitors offer lower prices and have more channels, fans will not change their minds.
In addition, the sustainable operation of a company is also deeply affected by its loyal customer base. The same KPMG report shows that 86% of consumers will recommend their favorite brands to others; and even if they have had a disappointing customer experience, 46% are still willing to repurchase. Nowadays, the market is full of various choices, dazzling consumers; at this time, loyalty is even more precious.