As we know that you will be applying for this vacancy in the future, we have developed a complete guide to make your job easier. This is the second post about the position:
What is a Product Manager?
4 essential skills for the position. (This post)
5 recommended software for product management .
5 KPIs that measure professional success.
5 questions to ask when interviewing your candidates.
In this post we share with you the key skills for professionals, their definition and how they are executed in the position.
1. Strategic thinking
Strategic thinking is a process focused on the analysis of the factors that influence the success of a company. It allows the definition of the tactics and resources necessary to meet the company's objectives. It also enables anticipation of possible threats and business opportunities.
Product Manager: Strategic Thinking
A Product Manager with the ability to think strategically has a holistic vision of what the product will be. He identifies the problems that the platform will solve, defines the resources needed for its development and prioritizes the functionalities that will provide value to the customer. He also adjusts the strategy according to behavioral changes in the industry in which he competes.
Additionally, the Product Manager uses strategic thinking for the following purposes:
Detection of business opportunities and potential partnerships that guarantee the success of the product in the market.
Recognition of features or functionalities that will differentiate the platform from the competition.
Product feasibility analysis.
2. Empathy with customers
Empathy allows product teams to understand the problem that customers are facing. However, there are cases where the customer believes that they know the solution and proposes chinese overseas asia phone number data unfeasible modifications to the product. These types of situations help the Product Manager recognize the limits between empathy and solving the user's problem.
Empathy with clients
An empathetic Product Manager understands that customer feedback is valuable for the development of the product. He has the ability to step away from his own needs and experiences. In this way, he takes on the role of the customer to understand the strengths and weaknesses of the product.
The Product Manager understands the needs of customers. He identifies the features and functionalities that solve their daily problems. In this way, he addresses their needs. Thus, he launches a product on the market that meets the expectations of customers.
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3. Knowledge of UX design
User experience design is the process focused on creating a product that provides meaningful experiences to customers. This involves understanding the needs of users so that they enjoy interacting with a functional, useful and efficient platform.
Product Manager with knowledge in UX design
Companies focus their efforts on designing a differentiating experience for their customers. The UX designer is the one who understands and analyzes the factors that influence the achievement of this. The objective is to develop a product interface that provides a fluid and satisfactory experience to the user.
A Product Manager has knowledge of user experience design. He or she works together with the UX designer to analyze customer needs and the characteristics that the interface will have visually. The goal is to optimize a platform that provides a pleasant experience for customers.
4. Research skills
Research allows the product team to analyze which functionalities are desired by customers. The challenge is to find spaces that solve part of the customer's problem, but that encourage the use of the company's product. Curiously, today the challenge is not to find this information, but to recognize what is truly valuable.
Research conducted by Product Manager
A Product Manager conducts market research. He or she gathers data about the competition, the needs of potential customers, and what drives them to make a purchase. This provides information for making decisions regarding product development.
Conclusion
You now know the key skills of a Product Manager. Consider this information when you begin your next recruitment process. Remember, recognize the talent that makes the development of a successful product in the market.
We recommend that you continue reading about the topic. Here are the other related posts:
What is a Product Manager?
4 essential skills for the position. (This post)
5 recommended software for product management .
5 KPIs that measure professional success.
5 questions to ask when interviewing your candidates.
If you want to recruit your next Product Manager 100% online, now is the best time to start a free pilot with Aira and update your recruiting tools. Schedule a call with us!
