VIRTUAL REALITY FOR B2B COMPANIES – A great ally for our sales force
Posted: Tue Dec 03, 2024 5:44 am
Experiencing a situation directly is the most powerful experience we humans can have.
Memories and sensations remain vivid over time and this is perhaps the key to the recent success of Virtual Reality.
The restrictions due to the global pandemic, the increasing difficulties of physically moving between states and the cancellation or downsizing of live events and fairs have accelerated the process of digitalization of guided tours in companies.
Every salesperson who works in the B2B sector, especially if they are manufacturers with international markets, knows how important these types of “events” are to show their customers and potential customers their factories, logistics, warehouse, production department and the technologies available.
Today, thanks to VR (Virtual Reality), afghanistan phone number library it is possible to do all this without leaving your office and the enormous potential of this technology has also been discovered in the world of Business between Companies.
During the virtual tour, employees can immerse themselves, together with the potential customer, in the 3D world, explaining the production processes or the applications of the products.
At the same time, scenarios can be adapted to the needs of the company, thus enabling an unparalleled brand experience using traditional presentation videos.
In the B2B Lead Generation phase, especially when we approach potential international customers who do not yet know our company, it is of extraordinary importance to have:
A 3D Virtual Tour of the company
A shared business procedure to properly use this new technology
The strategic definition of the Focus Points (points of interest) on which the tour and its participants must focus
virtual reality for B2B companies
As you can see, the strategic aspect comes back here too, defining the “methods of engagement”, that is, when and how to use, is an aspct of fundamental importance.
The operational suggestion is to use the 3D Virtual Tours through a conscious and controlled procedure, which does not therefore require the “open” online publication of the tour on our digital communication channels, but which can only be carried out through the scheduling of an appointment and organized directly by one of our sales representatives who has established the need for it.
If we want to exploit this type of tool not only in “one to one” mode but also in “one to many” mode, the best practice to maintain control and ensure that there are no “unwanted” people is to organize invitation-only webinars in which we show our company’s production features to multiple potential customers.
Memories and sensations remain vivid over time and this is perhaps the key to the recent success of Virtual Reality.
The restrictions due to the global pandemic, the increasing difficulties of physically moving between states and the cancellation or downsizing of live events and fairs have accelerated the process of digitalization of guided tours in companies.
Every salesperson who works in the B2B sector, especially if they are manufacturers with international markets, knows how important these types of “events” are to show their customers and potential customers their factories, logistics, warehouse, production department and the technologies available.
Today, thanks to VR (Virtual Reality), afghanistan phone number library it is possible to do all this without leaving your office and the enormous potential of this technology has also been discovered in the world of Business between Companies.
During the virtual tour, employees can immerse themselves, together with the potential customer, in the 3D world, explaining the production processes or the applications of the products.
At the same time, scenarios can be adapted to the needs of the company, thus enabling an unparalleled brand experience using traditional presentation videos.
In the B2B Lead Generation phase, especially when we approach potential international customers who do not yet know our company, it is of extraordinary importance to have:
A 3D Virtual Tour of the company
A shared business procedure to properly use this new technology
The strategic definition of the Focus Points (points of interest) on which the tour and its participants must focus
virtual reality for B2B companies
As you can see, the strategic aspect comes back here too, defining the “methods of engagement”, that is, when and how to use, is an aspct of fundamental importance.
The operational suggestion is to use the 3D Virtual Tours through a conscious and controlled procedure, which does not therefore require the “open” online publication of the tour on our digital communication channels, but which can only be carried out through the scheduling of an appointment and organized directly by one of our sales representatives who has established the need for it.
If we want to exploit this type of tool not only in “one to one” mode but also in “one to many” mode, the best practice to maintain control and ensure that there are no “unwanted” people is to organize invitation-only webinars in which we show our company’s production features to multiple potential customers.