A Week in the Life of a Marketer and How to Leverage This Resource
Posted: Tue Dec 10, 2024 9:43 am
Over the past few months, I’ve spoken with many business owners who are hesitant to hire a marketing specialist because they don’t know what that person could or should accomplish. In my experience with clients, when a business decides to outsource all of its marketing tasks to an outside firm and hope for the best, it can be detrimental to its growth.
But what exactly does a marketing specialist do in a small business? To give you an idea of what their schedule might look like, I’ve created the following scenario. I hope that reading this article will inspire you to consider hiring an in-house specialist to take your business to the next level.
Context
For our example, I invented Company XYZ, which manufactures two product lines for the heating, ventilation, and air conditioning (HVAC) industry.
XYZ Company Overview
$7 million
Annual gross sales
60% of sales
Range of inter-company products intended for wholesale trade, sold through industrial product distribution companies
40% of sales
Consumer product line sold directly to homeowners
2 to 3%
Annual growth rate
25 staff members
The majority are in operations and production positions, but four are sales representatives who work mainly with distribution groups.
XYZ brand has a good reputation in the industry, but its retail business is still struggling to grow. The good news is that XYZ really wants to grow and is spending $250,000 annually on promoting its business.
Hiring the right person
This is where our marketing specialist comes in. He spent advertising database three years working at an agency where he was responsible for growing several North American client accounts. His skillset is primarily focused on digital media, and he has strong social media and email marketing skills .
He has worked with a few content management systems, is able to add and update web content, and is knowledgeable about Google AdWords and Facebook ads. He also knows how to get the most out of a marketing budget .
He requires outside help to design ads and sales materials, but is adept at using a video camera and iMovie. He has also worked with public relations specialists to write messages and web content.
A Week in the Life of Your New Marketer
Monday morning, when our marketing specialist arrives at work, he finds a long list of tasks to accomplish for XYZ company waiting for him.
Remember, their role is to help fuel the sales funnel by directing hot prospects to sales reps so they can close deals. They also need to support customer-facing channels that may require a response from a company employee.
Our specialist must work closely with management to ensure that XYZ Company's communications are aligned. He is responsible for annual marketing strategies and plans as well as managing the marketing budget.
In his eyes, the brand is everything (i.e., how do our current and potential customers perceive us in relation to the way we present ourselves?).
That said, here's what a typical week looks like for this person.
Monday
This is what I think describes a typical week for a marketer. These tasks represent only a fraction of what a seasoned person can do for you.
Your marketing specialist can walk you through the marketing strategies and tactics to focus on, as well as examine your data in detail to improve customer and sales support and expand your sales funnel.
You will need to invest in hiring such a person, keeping them motivated and providing them with the necessary budget, but an effective marketer with a strategic mindset will be able to seize the ball and score points for your business.
But what exactly does a marketing specialist do in a small business? To give you an idea of what their schedule might look like, I’ve created the following scenario. I hope that reading this article will inspire you to consider hiring an in-house specialist to take your business to the next level.
Context
For our example, I invented Company XYZ, which manufactures two product lines for the heating, ventilation, and air conditioning (HVAC) industry.
XYZ Company Overview
$7 million
Annual gross sales
60% of sales
Range of inter-company products intended for wholesale trade, sold through industrial product distribution companies
40% of sales
Consumer product line sold directly to homeowners
2 to 3%
Annual growth rate
25 staff members
The majority are in operations and production positions, but four are sales representatives who work mainly with distribution groups.
XYZ brand has a good reputation in the industry, but its retail business is still struggling to grow. The good news is that XYZ really wants to grow and is spending $250,000 annually on promoting its business.
Hiring the right person
This is where our marketing specialist comes in. He spent advertising database three years working at an agency where he was responsible for growing several North American client accounts. His skillset is primarily focused on digital media, and he has strong social media and email marketing skills .
He has worked with a few content management systems, is able to add and update web content, and is knowledgeable about Google AdWords and Facebook ads. He also knows how to get the most out of a marketing budget .
He requires outside help to design ads and sales materials, but is adept at using a video camera and iMovie. He has also worked with public relations specialists to write messages and web content.
A Week in the Life of Your New Marketer
Monday morning, when our marketing specialist arrives at work, he finds a long list of tasks to accomplish for XYZ company waiting for him.
Remember, their role is to help fuel the sales funnel by directing hot prospects to sales reps so they can close deals. They also need to support customer-facing channels that may require a response from a company employee.
Our specialist must work closely with management to ensure that XYZ Company's communications are aligned. He is responsible for annual marketing strategies and plans as well as managing the marketing budget.
In his eyes, the brand is everything (i.e., how do our current and potential customers perceive us in relation to the way we present ourselves?).
That said, here's what a typical week looks like for this person.
Monday
This is what I think describes a typical week for a marketer. These tasks represent only a fraction of what a seasoned person can do for you.
Your marketing specialist can walk you through the marketing strategies and tactics to focus on, as well as examine your data in detail to improve customer and sales support and expand your sales funnel.
You will need to invest in hiring such a person, keeping them motivated and providing them with the necessary budget, but an effective marketer with a strategic mindset will be able to seize the ball and score points for your business.