" I 've heard that the first view is important for email newsletters, but what exactly is the first view?"
Do you have any of these concerns? In our seminar " Get your emails read. Connect with business. Successful email marketing seminar ," many email newsletter managers are concerned about click-through rates.
We recommend that you start by improving the first view of your email newsletter when trying to improve your click-through rate . The first view of your email newsletter is the part of your email newsletter that is displayed without scrolling when the reader opens it.
In this article, we will begin by providing an overview of email newsletter first views, then introduce some ideas for increasing email newsletter click rates and conversion rates , as well as some easily overlooked factors that can damage email newsletter first views.
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Contents of this article
Overview of the First View of the Email Newsletter
What is the first view of an email newsletter?
Why the first view of your email newsletter is important
Four ways to increase click-through rates and conversions with first-view email newsletters
Tip 1: Place a link within the first view of the email newsletter
Tip 2: Write clear sentences before and after the link
Tip 3: Make the first view of the email newsletter easy for readers to read
Tip 4: Communicate the value of reading the newsletter at the first glance
Commonly overlooked factors that can damage your email newsletter's first view
1: Long subject lines overwhelm the first view
2. A logo that is too large will overwhelm the first view
Overview of the First View of the Email Newsletter
First, let me explain what the first view of an email newsletter vp engineering email lists is and why it is important. By understanding the contents of this chapter, you should be able to better understand the "first view ideas" that I will discuss in the second half of this article.
What is the first view of an email newsletter?
The first view of an email newsletter is the area that is displayed without scrolling when the reader opens the newsletter. In other words, the first view of an email newsletter is the area that the reader sees first when opening it.
The image below is the first view of the email newsletter " MakeFree Email Newsletter " that we distribute .
The first view contains various elements. The following items are commonly found in the first view:
Email Newsletter Subject
Sender name
Company logo
Name of the newsletter (in our case, "Makebin")
Greetings
Beginning of the text
link
Why the first view of your email newsletter is important
The reason why the first view of an email newsletter is important is because it affects click-through rates and conversion rates.
Many e-mail newsletters are meaningless if readers just open them. The purpose of e-mail newsletters is to get readers to read them, click on a link, and convert them into conversions.
Readers look at the first page of an email newsletter to decide whether or not to read it. In other words, it is no exaggeration to say that the reader's next action after opening the newsletter is determined by the first page of the newsletter.
Four ways to increase click-through rates and conversions with first-view email newsletters
In this chapter, we will introduce four measures you should take to increase click-through rates and conversions on the first view of your email newsletter.
Tip 1: Place a link within the first view of the email newsletter
Place links you want readers to click on at the top of the email newsletter because links placed at the top of the email newsletter tend to have a higher click-through rate.
