Design thinking in marketing: what it is and more
Posted: Tue Dec 10, 2024 8:27 am
At a time when innovation in the digital market is increasingly necessary, Design Thinking can be a great tool for developing your business through digital platforms. Although we are in the post-pandemic season, millions of people have acquired the habit of knowing, discovering and buying through the Internet.
Design Thinking is a work process that helps teams develop their creativity. Although it was developed around the design of graphic pieces or products, it also allows for innovative ideas in other areas such as digital marketing, since it is based on thinking about which design elements can be incorporated.
According to statistics published by www.stackscale.com , 83% of European retailers make purchases through digital platforms and 78% of purchases in the US are made online, making it increasingly clear that Design Thinking should be geared towards supporting the development of digital marketing strategies.
A little history about Design Thinking
Design Thinking is a system or set of processes that was born from participatory design, user-centered design, service design and design with human vision, today one of the most important values when focusing on a sales or digital marketing strategy.
The term can be found as far back as 1987, in the book Design Thinking by Professor Peter G. Rowe, a book focused on architecture and urban planning, disciplines that have made great contributions to design. It was designer Rolf A. Faste who developed this concept and asserted that "it is a method of creative action that goes beyond a single discipline."
The objective of Design Thinking is to solve poorly defined or particularly challenging problems through innovative, well-thought-out ideas that generate value for the user when purchasing a product or service.
What is sought by using this tool or design process is to solve a really strange need through a revealing, innovative product or service that is based on satisfying the user experience. This is why we consider it one of the most attractive tools at this time for doing digital marketing since it is increasingly difficult to surprise and please people.
How to apply Design Thinking in digital marketing?
A perfect example of the use of this design process that is based on deep thinking to solve a need or problem through an innovative product or service is the existence of Amazon.com, which went from a virtual bookstore to a world leader in e-commerce.
The case of Amazon is an example of how design is not limited to the creation of a product, but also addresses the function of providing an innovative service.
And how can you apply this to your marketing strategies? By thinking innovatively and not sticking to the traditional formulas that users already know. Remember that humanity was locked down for almost 2 years and that nowadays people are not looking to buy a product but an experience.
Based on this principle, we at maunamedia.com invite users to innovate and offer them products and/or business models that allow them to explore, learn about, discover and live gambling data japan different experiences when purchasing a good, a product or acquiring a service.
Without fear and always from the innovation in Design Thinking, it can serve to think beyond a conventional design, such as a carousel on Instagram and change it for a Reels that invites people to tell how they feel every time they see one of your products, this will encourage interaction but you are also gaining data on what people think about your brand, which will allow you to offer them what they really want.
Design Thinking Examples
Build or improve an App
To build or develop a mobile app, you can use the Design Thinking methodology. To do this, the members of the design thinking group analyze the surveys that determine the need and create an application that solves it.
Or, in the case of improving an App, the quality surveys are evaluated, the problems that caused the most complaints are resolved and a new version of the application is launched.
Improve the banking system
A clothing store is experiencing a drop in e-commerce sales. The Design Thinking team can solve this problem by studying what the audience wants and asks for, conducting a study of fabric quality, proposing new and attractive colors, and creating a new garment that can be used to relaunch the brand and revive sales.
A visual piece for a marketing campaign
This is one of the most interesting examples for those of us who do digital marketing. A Design Thinking team can participate in the market study and define the architecture of a visual piece that serves as a connection with people within the campaign, a piece that users can also take with them and have at home.
It can be a mouse pad, a geek gadget, or even a useful souvenir for everyday use. Remember that the premise is that it helps solve a need but that it is also attractive and innovative.
Learn the Design Thinking methodology
As we already mentioned, the Design Thinking methodology is based on developing a well thought-out design, which must be supported by people's emotions. There are many definitions regarding this methodology, but at maunamedia.com we have applied the traditional methodology. We will tell you what it is.
1.- Empathize
Yes, it's as simple as putting ourselves in the user's position and understanding what they are suffering from and what they need, in order to detect a solution to their problem or need. Some of the techniques that can be useful for the Empathize phase are in-depth interviews, observation and the Focus Group.
2.- Define
At this stage, the information received is organized. A good technique is Clustering or Saturate and Group. It consists first of emptying the information into groups in which the data coincides and, once the needs have been separated and grouped by repetitions, finding a phrase that summarizes the information from each of the groups.
3.- Devise
This is where the creative factor comes into play. It is about coming up with as many ideas as possible that respond to the challenge posed. This is the ideal time for innovation and creativity to be present in a brainstorming session. The goal is to find as many ideas as possible.
4.- Make one or more prototypes
The number of prototypes will depend on your budget, however defining one or more ideas to execute is the main task of this stage. The prototype should be basic, not involving a final production but rather applying the techniques of Storyboard or the Physical Model.
5.- Validation test
At this stage, it is important to understand that we do not have to convince the user, but rather learn from the feedback they give us in order to subsequently create a new, objective and improved version of our solution.
Now that you know about Design Thinking, tell us, what will be your next innovative design?
Design Thinking is a work process that helps teams develop their creativity. Although it was developed around the design of graphic pieces or products, it also allows for innovative ideas in other areas such as digital marketing, since it is based on thinking about which design elements can be incorporated.
According to statistics published by www.stackscale.com , 83% of European retailers make purchases through digital platforms and 78% of purchases in the US are made online, making it increasingly clear that Design Thinking should be geared towards supporting the development of digital marketing strategies.
A little history about Design Thinking
Design Thinking is a system or set of processes that was born from participatory design, user-centered design, service design and design with human vision, today one of the most important values when focusing on a sales or digital marketing strategy.
The term can be found as far back as 1987, in the book Design Thinking by Professor Peter G. Rowe, a book focused on architecture and urban planning, disciplines that have made great contributions to design. It was designer Rolf A. Faste who developed this concept and asserted that "it is a method of creative action that goes beyond a single discipline."
The objective of Design Thinking is to solve poorly defined or particularly challenging problems through innovative, well-thought-out ideas that generate value for the user when purchasing a product or service.
What is sought by using this tool or design process is to solve a really strange need through a revealing, innovative product or service that is based on satisfying the user experience. This is why we consider it one of the most attractive tools at this time for doing digital marketing since it is increasingly difficult to surprise and please people.
How to apply Design Thinking in digital marketing?
A perfect example of the use of this design process that is based on deep thinking to solve a need or problem through an innovative product or service is the existence of Amazon.com, which went from a virtual bookstore to a world leader in e-commerce.
The case of Amazon is an example of how design is not limited to the creation of a product, but also addresses the function of providing an innovative service.
And how can you apply this to your marketing strategies? By thinking innovatively and not sticking to the traditional formulas that users already know. Remember that humanity was locked down for almost 2 years and that nowadays people are not looking to buy a product but an experience.
Based on this principle, we at maunamedia.com invite users to innovate and offer them products and/or business models that allow them to explore, learn about, discover and live gambling data japan different experiences when purchasing a good, a product or acquiring a service.
Without fear and always from the innovation in Design Thinking, it can serve to think beyond a conventional design, such as a carousel on Instagram and change it for a Reels that invites people to tell how they feel every time they see one of your products, this will encourage interaction but you are also gaining data on what people think about your brand, which will allow you to offer them what they really want.
Design Thinking Examples
Build or improve an App
To build or develop a mobile app, you can use the Design Thinking methodology. To do this, the members of the design thinking group analyze the surveys that determine the need and create an application that solves it.
Or, in the case of improving an App, the quality surveys are evaluated, the problems that caused the most complaints are resolved and a new version of the application is launched.
Improve the banking system
A clothing store is experiencing a drop in e-commerce sales. The Design Thinking team can solve this problem by studying what the audience wants and asks for, conducting a study of fabric quality, proposing new and attractive colors, and creating a new garment that can be used to relaunch the brand and revive sales.
A visual piece for a marketing campaign
This is one of the most interesting examples for those of us who do digital marketing. A Design Thinking team can participate in the market study and define the architecture of a visual piece that serves as a connection with people within the campaign, a piece that users can also take with them and have at home.
It can be a mouse pad, a geek gadget, or even a useful souvenir for everyday use. Remember that the premise is that it helps solve a need but that it is also attractive and innovative.
Learn the Design Thinking methodology
As we already mentioned, the Design Thinking methodology is based on developing a well thought-out design, which must be supported by people's emotions. There are many definitions regarding this methodology, but at maunamedia.com we have applied the traditional methodology. We will tell you what it is.
1.- Empathize
Yes, it's as simple as putting ourselves in the user's position and understanding what they are suffering from and what they need, in order to detect a solution to their problem or need. Some of the techniques that can be useful for the Empathize phase are in-depth interviews, observation and the Focus Group.
2.- Define
At this stage, the information received is organized. A good technique is Clustering or Saturate and Group. It consists first of emptying the information into groups in which the data coincides and, once the needs have been separated and grouped by repetitions, finding a phrase that summarizes the information from each of the groups.
3.- Devise
This is where the creative factor comes into play. It is about coming up with as many ideas as possible that respond to the challenge posed. This is the ideal time for innovation and creativity to be present in a brainstorming session. The goal is to find as many ideas as possible.
4.- Make one or more prototypes
The number of prototypes will depend on your budget, however defining one or more ideas to execute is the main task of this stage. The prototype should be basic, not involving a final production but rather applying the techniques of Storyboard or the Physical Model.
5.- Validation test
At this stage, it is important to understand that we do not have to convince the user, but rather learn from the feedback they give us in order to subsequently create a new, objective and improved version of our solution.
Now that you know about Design Thinking, tell us, what will be your next innovative design?