What is sensory marketing?
Posted: Tue Dec 10, 2024 8:19 am
The senses allow us to enjoy or hate a multitude of things and this also applies to businesses or brands, that is why here we give you the secrets of sensory marketing.
Sensory marketing refers to the sensations you want to provide to your client through products or services.
That is to say, it seeks to generate certain feelings and belgium whatsapp number data 5 million thoughts in the client.
This type of marketing seeks to address a different experience than what we are usually used to living, and tries to generate a purchase thanks to the senses: smell, sight, hearing, taste and/or touch.
This type of experience is not new, but that does not mean that it is not a good way to generate purchases.
Keep in mind that sensory marketing always seeks to generate a positive experience and thus generate a connection between the brand and the customer.
sensory-marketing
positive feedback, writing online review with 5 five star rating, reputation management concept
What is sensory marketing for?
Sensory marketing serves to:
Create an emotional connection with the customer.
Develop a brand identity.
Offer a unique experience, both in terms of purchasing for the customer and in terms of standing out from the competition.
Humanize the brand by taking into account feelings and experiences.
Sensory marketing refers to the sensations you want to provide to your client through products or services.
That is to say, it seeks to generate certain feelings and belgium whatsapp number data 5 million thoughts in the client.
This type of marketing seeks to address a different experience than what we are usually used to living, and tries to generate a purchase thanks to the senses: smell, sight, hearing, taste and/or touch.
This type of experience is not new, but that does not mean that it is not a good way to generate purchases.
Keep in mind that sensory marketing always seeks to generate a positive experience and thus generate a connection between the brand and the customer.
sensory-marketing
positive feedback, writing online review with 5 five star rating, reputation management concept
What is sensory marketing for?
Sensory marketing serves to:
Create an emotional connection with the customer.
Develop a brand identity.
Offer a unique experience, both in terms of purchasing for the customer and in terms of standing out from the competition.
Humanize the brand by taking into account feelings and experiences.