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What is Affiliate Marketing? Everything you Need to Know

Posted: Tue Dec 03, 2024 5:35 am
by suchonaka.n.iz
83% of marketers use affiliate marketing to raise their brand recognition.

No wonder, this industry is booming. And it’s gonna get even bigger.

By 2027, the affiliate marketing industry is expected to reach $48 billion. That also explains why you see affiliate marketing everywhere these days.

If you still don’t know exactly what it is and how it works this article is for you.

We dive deep into everything you need to know about affiliate marketing, as well as how to start your affiliate marketing career and get the most benefits out of it.

What is Affiliate Marketing?
Affiliate marketing is a marketing method that rewards individuals or entities with commissions for promoting a company’s products or services through unique tracking links that generate sales, leads, or clicks.

This method is both performance-based and revenue-sharing.

Third-party affiliates promote the company’s products or services turkey phone number list using unique links and earn a commission for every sale or lead generated through those links.

It’s a way for companies to expand their reach and for affiliates to earn money by promoting products they believe in.

An affiliate is often a YouTuber, a blogger, or a social media influencer.

Essentially, affiliates perform online marketing on behalf of a business and drives traffic and conversions.

The affiliate earns a commission (percentage of sales) or gets rewarded by the merchant for every conversion or click, depending on the agreement in affiliate program.

How does affiliate marketing work?
Typically, there are three main actors involved in the affiliate marketing:

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The affiliate is the individual or entity that promotes the merchant’s product or service. Once accepted to an affiliate program, the affiliate receives access to a unique affiliate link or a set of links connected to the company’s products or services. These links track the affiliate’s performance using cookies. The affiliate earns a commission based on the agreed terms of the affiliate program, which could be a percentage of the sale amount, a fixed fee per sale, or a payment for other actions (like clicks or sign-ups).
The merchant is the individual or entity selling the product or service that the affiliate promotes. The merchant provides the actual products or services that are available for purchase.The merchant establishes an affiliate program to encourage others (affiliates) to promote their products or services. They set the terms of the program, such as commission rates, payment methods, and the duration of tracking cookies.The merchant is responsible for tracking sales or conversions driven by affiliate links and pays the agreed-upon commissions to the affiliates for their marketing efforts.Sometimes, there’s an intermediary between an affiliate and a merchant’s affiliate program called the affiliate network. It is a common channel for creating affiliate relationships.
The customer is the individual who purchases a product through an affiliate. Merchants partner with affiliates to connect with the affiliate’s audience and convert them into customers.
Sometimes, there’s an intermediary between an affiliate and a merchant’s affiliate program called the affiliate network. It is a common channel for creating affiliate relationships.

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Picture of Lucija Adomaite
Lucia Adomaite
Liucija Adomaite is a viral content writer and organic traffic expert on a mission to help turn ambitious businesses into big names.