Influence marketing: everyone goes live
Posted: Tue Dec 10, 2024 6:40 am
The magazine Les Gens d'Internet , specializing in Influence Marketing, is launching an ebook format with numerical analyses, concrete examples, as well as opinions from experts and content creators on the trends in leverage in 2021. It includes content on a format widely used this year by influencers: Live. Whether on social networks but also on Amazon or Alibaba in China, Live is everywhere and it is a real success in this country! Influencers carry out numerous live broadcasts to promote products. In March 2020, 60 million people watched a live broadcast of this type, according to a report published by the China Internet Network Information Center.
Before talking in more detail about women database Live and sharing Facebook's tips for making live videos, let's go back to the objective and origin of this ebook explained by Myriam, its Founder: “ See everything, understand everything, analyze everything and have a 360-degree vision. This is the objective that the Les Gens d'Internet team set for itself when imagining this magazine. To start the year 2021 as it should be, and leave 2020 aside once and for all, we have decided to embark on a new adventure. That of offering you in ebook version our analyses, our vision of influence and the opinions of market players. ”
In its first issue, 5 major themes were addressed: gaming, house content, TikTok, the niche in influence and therefore live. We also find figures but also analyses of campaigns on Instagram, YouTube or Twitch and an ABC of Influence Marketing. The most innovative campaign according to Myriam is that of Ubisoft launched on the occasion of the launch of its latest game “Immortals Fenyx Rising”. A surprising element: the brand teamed up with a Beauty YouTuber to promote its video game. The published video is particularly creative, it also performed well with nearly 100,000 views. How? What are the ingredients of this campaign? And what are the 10 best influence campaigns of 2020? You will discover it in this ebook.
Excerpt: focus on the Live format
To get closer to their community, many content creators have turned to the live feature on Instagram, YouTube or Twitch. Even if the format has been popular, it does not guarantee success every time! If some Instagram lives have been a hit during the lockdown, that does not mean that all of them have worked well. In recent months, it is not uncommon to come across live streams from content creators with more than 100,000 subscribers that only bring together around thirty people. But more than a hundred have only lasted a few minutes.
Why isn't Instagram Live yet a success on all accounts?
The answer from content creator Sarah de Henau aka The Belgian Blondie .
“ It often depends on the page. For example, Naturalia (120,000 subscribers) regularly does live sessions with yoga or drawing sessions. They have 20 people each time. Live content is not pushed enough on the platform to be interesting. The day Instagram shows live content to people other than subscribers, it will be more interesting. For comparison, on TikTok, live content is visible to everyone, subscribers or not. We see it on our own page and it helps us discover new people. As a result, there are a lot more people. ”
Can we say that live is a disaster? Or have we not yet gotten into the habit of following this type of content in its entirety? To give businesses and creators the best possible chance, Facebook has unveiled a guide to designing a live that works on the social network, but these tips can be adapted to any platform.
Before talking in more detail about women database Live and sharing Facebook's tips for making live videos, let's go back to the objective and origin of this ebook explained by Myriam, its Founder: “ See everything, understand everything, analyze everything and have a 360-degree vision. This is the objective that the Les Gens d'Internet team set for itself when imagining this magazine. To start the year 2021 as it should be, and leave 2020 aside once and for all, we have decided to embark on a new adventure. That of offering you in ebook version our analyses, our vision of influence and the opinions of market players. ”
In its first issue, 5 major themes were addressed: gaming, house content, TikTok, the niche in influence and therefore live. We also find figures but also analyses of campaigns on Instagram, YouTube or Twitch and an ABC of Influence Marketing. The most innovative campaign according to Myriam is that of Ubisoft launched on the occasion of the launch of its latest game “Immortals Fenyx Rising”. A surprising element: the brand teamed up with a Beauty YouTuber to promote its video game. The published video is particularly creative, it also performed well with nearly 100,000 views. How? What are the ingredients of this campaign? And what are the 10 best influence campaigns of 2020? You will discover it in this ebook.
Excerpt: focus on the Live format
To get closer to their community, many content creators have turned to the live feature on Instagram, YouTube or Twitch. Even if the format has been popular, it does not guarantee success every time! If some Instagram lives have been a hit during the lockdown, that does not mean that all of them have worked well. In recent months, it is not uncommon to come across live streams from content creators with more than 100,000 subscribers that only bring together around thirty people. But more than a hundred have only lasted a few minutes.
Why isn't Instagram Live yet a success on all accounts?
The answer from content creator Sarah de Henau aka The Belgian Blondie .
“ It often depends on the page. For example, Naturalia (120,000 subscribers) regularly does live sessions with yoga or drawing sessions. They have 20 people each time. Live content is not pushed enough on the platform to be interesting. The day Instagram shows live content to people other than subscribers, it will be more interesting. For comparison, on TikTok, live content is visible to everyone, subscribers or not. We see it on our own page and it helps us discover new people. As a result, there are a lot more people. ”
Can we say that live is a disaster? Or have we not yet gotten into the habit of following this type of content in its entirety? To give businesses and creators the best possible chance, Facebook has unveiled a guide to designing a live that works on the social network, but these tips can be adapted to any platform.