Tips for selling on pinterest this christmas 2023
Posted: Tue Dec 10, 2024 6:20 am
They apply for any season
Christmas is the most anticipated season of the year, especially for entrepreneurs and businesses. In the last months of the year, buyers' resistance decreases noticeably and we are all more predisposed to spend more . That's why we need to focus and create a strategy that drives sales. Here are my tips for selling on Pinterest during this season.
Of all the qualities of Pinterest, the mindset of its user is one of my favorites. It's not the typical "scroller" looking for entertainment, but rather a person who wants to be inspired to carry out a project or find a solution to a problem.
You see what this means, right? It means that Pinterest is a great platform to boost your sales, but to make the most of its potential you need to know how it works and what strategies you need to implement if you want to increase sales at Christmas.
Today I want to share with you 8 tips to create your strategy to sell on Pinterest that work very well not only for this Christmas, they also work if you apply them in any other season.
Boost your Christmas sales Proven strategies for success
8 Tips for selling on Pinterest this Christmas
Selling on Pinterest is not difficult, but to achieve good results we need to have a clear strategy and meet the basic requirements of an optimized profile.
In addition to complying with all the aspects that are needed to have an optimized profile, we also need to work on other equally important aspects that you should include when creating your strategy.
1.-Think and communicate positively
Pinterest is a positive platform. The tone of communication is upbeat, meaning that even if you are addressing a problem, the focus should be on the solution. Shake things up a bit by reminding them what their pain point is, but focus on the solution and how your service or product is the alternative they are looking for.
A positive tone of communication combined with emotional content that evokes emotions related to the season can make a big difference when selling on Pinterest. Of course, maintaining visual coherence is essential, as is taking care of the design of the pins. But more important is making sure that your content conveys the values of your brand.
Remember that people connect with you if they share the same values. This connection is the first step to achieving a loyal community and it is much easier to sell to a loyal customer than to a new one.
Guide to becoming a Pinterest Manager
REINVENT YOURSELF AS A PINTEREST MANAGER AND MAKE A LIVING FROM YOUR BUSINESS
Download the guide NOW so you can achieve it
PINTEREST MANAGER GUIDE
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2.-Inspire and excite with your content
Especially during this time of year when our clients experience many emotions that don't come out any other time of the year, and where else are you going to do that if not on Pinterest, which is the inspiration platform par excellence? No matter the project, we all go to Pinterest to look for ideas, we must make sure we give them what they are looking for.
Creating valuable content is and will be an investment that generates a very good return. Regardless of whether you are a store that wants to sell its products or your goal is to offer a service, the time you spend creating content makes a huge difference in the results and I have been able to corroborate this when managing the accounts of several clients. Those who provide more value to their community achieve more conversions.
3.-Use Pinterest Trend
Knowing trends is very important, especially when we want to sell on Pinterest during a specific season. Trends help you stay aligned with what your customer wants and needs, and they also give you the opportunity to increase your reach and reach new buyers . They are a reflection of people's desires and an indicator of where their attention is focused.
Knowing this information in advance allows us to work on strategies to put ourselves on our client's radar and become their first choice when it comes to buying. Pinterest knows this and that's why it has been creating tools to make it easier for us to incorporate trends as part of our strategy . Just remember, this doesn't mean we should blindly follow trends, but rather make intelligent use of the information they give us without leaving aside what makes us different.
4.-Take advantage of Pinterest's new features
This year, Pinterest has been busy rich people database developing new sales features, many of which integrate AI technology and all of which make conversion much easier for us. These updates were detailed at Pinterest Present, the event it holds for its advertisers, and I summarized them in a very interesting post that you can check out whenever you want.
Among the most notable features are specialized formats to promote interaction, deep and direct links to better channel traffic to our online store or website, and new e-commerce integrations that facilitate the entire customer journey and help us sell on Pinterest.
5.-Optimize your sales funnel
Pinterest has a huge advantage over other platforms: it influences every stage of the sales funnel . We can't start designing Christmas sales strategies without first optimizing our sales funnel.
So, our job is to figure out how our customers get to each of those stages of the funnel and implement creative practices aimed at solving their doubts and problems. Remember, the purchasing process is much more complex today, so you can't implement linear strategies. You'll surely need to work on brand recognition, extend your presence to the point that your customers keep considering it in order to finally achieve conversion.
6.-Start early and be consistent
Trust me, your customer makes decisions on Pinterest. Whether they want to find the perfect outfit, decide what to serve for dinner, or where to take their family, they are looking for options on this platform and they do it months in advance.
But on Pinterest, content gains traction over time and this feature forces us to design and implement sales strategies ahead of time . Not only is it necessary to anticipate the seasons to create an effective marketing strategy, if we want to sell on Pinterest, consistency is essential to achieve conversions.
7.-Create ad campaigns to promote your products
If for whatever reason you haven't started your strategy to sell on Pinterest this holiday season, don't worry, you can speed up the results with a good ad campaign.
Pinterest Ads is a great tool to promote your products, services or content and is especially effective when we want to sell on Pinterest during a specific season.
To create a successful Ads campaign you need to design attractive pins with an effective call to action, take care of the quality of the images and SEO so that it has a greater reach and your investment is better used. Make sure you have your website or online store ready for all the customers that will arrive.
The ideal is to start early. Every day the campaigns start earlier because new businesses emerge and competitors increase and we all want to get our own space . Not to mention that the cost can increase closer to the holidays.
Luckily, the cost of advertising on Pinterest, the platform with the best conversion rate, remains very competitive and the cost of running an Ads campaign on this platform is quite affordable and has an excellent return.
Christmas is the most anticipated season of the year, especially for entrepreneurs and businesses. In the last months of the year, buyers' resistance decreases noticeably and we are all more predisposed to spend more . That's why we need to focus and create a strategy that drives sales. Here are my tips for selling on Pinterest during this season.
Of all the qualities of Pinterest, the mindset of its user is one of my favorites. It's not the typical "scroller" looking for entertainment, but rather a person who wants to be inspired to carry out a project or find a solution to a problem.
You see what this means, right? It means that Pinterest is a great platform to boost your sales, but to make the most of its potential you need to know how it works and what strategies you need to implement if you want to increase sales at Christmas.
Today I want to share with you 8 tips to create your strategy to sell on Pinterest that work very well not only for this Christmas, they also work if you apply them in any other season.
Boost your Christmas sales Proven strategies for success
8 Tips for selling on Pinterest this Christmas
Selling on Pinterest is not difficult, but to achieve good results we need to have a clear strategy and meet the basic requirements of an optimized profile.
In addition to complying with all the aspects that are needed to have an optimized profile, we also need to work on other equally important aspects that you should include when creating your strategy.
1.-Think and communicate positively
Pinterest is a positive platform. The tone of communication is upbeat, meaning that even if you are addressing a problem, the focus should be on the solution. Shake things up a bit by reminding them what their pain point is, but focus on the solution and how your service or product is the alternative they are looking for.
A positive tone of communication combined with emotional content that evokes emotions related to the season can make a big difference when selling on Pinterest. Of course, maintaining visual coherence is essential, as is taking care of the design of the pins. But more important is making sure that your content conveys the values of your brand.
Remember that people connect with you if they share the same values. This connection is the first step to achieving a loyal community and it is much easier to sell to a loyal customer than to a new one.
Guide to becoming a Pinterest Manager
REINVENT YOURSELF AS A PINTEREST MANAGER AND MAKE A LIVING FROM YOUR BUSINESS
Download the guide NOW so you can achieve it
PINTEREST MANAGER GUIDE
Name
You can unsubscribe at any time. For more details, please review our Privacy Policy.
“Stay informed and get the latest news and updates by subscribing.”
2.-Inspire and excite with your content
Especially during this time of year when our clients experience many emotions that don't come out any other time of the year, and where else are you going to do that if not on Pinterest, which is the inspiration platform par excellence? No matter the project, we all go to Pinterest to look for ideas, we must make sure we give them what they are looking for.
Creating valuable content is and will be an investment that generates a very good return. Regardless of whether you are a store that wants to sell its products or your goal is to offer a service, the time you spend creating content makes a huge difference in the results and I have been able to corroborate this when managing the accounts of several clients. Those who provide more value to their community achieve more conversions.
3.-Use Pinterest Trend
Knowing trends is very important, especially when we want to sell on Pinterest during a specific season. Trends help you stay aligned with what your customer wants and needs, and they also give you the opportunity to increase your reach and reach new buyers . They are a reflection of people's desires and an indicator of where their attention is focused.
Knowing this information in advance allows us to work on strategies to put ourselves on our client's radar and become their first choice when it comes to buying. Pinterest knows this and that's why it has been creating tools to make it easier for us to incorporate trends as part of our strategy . Just remember, this doesn't mean we should blindly follow trends, but rather make intelligent use of the information they give us without leaving aside what makes us different.
4.-Take advantage of Pinterest's new features
This year, Pinterest has been busy rich people database developing new sales features, many of which integrate AI technology and all of which make conversion much easier for us. These updates were detailed at Pinterest Present, the event it holds for its advertisers, and I summarized them in a very interesting post that you can check out whenever you want.
Among the most notable features are specialized formats to promote interaction, deep and direct links to better channel traffic to our online store or website, and new e-commerce integrations that facilitate the entire customer journey and help us sell on Pinterest.
5.-Optimize your sales funnel
Pinterest has a huge advantage over other platforms: it influences every stage of the sales funnel . We can't start designing Christmas sales strategies without first optimizing our sales funnel.
So, our job is to figure out how our customers get to each of those stages of the funnel and implement creative practices aimed at solving their doubts and problems. Remember, the purchasing process is much more complex today, so you can't implement linear strategies. You'll surely need to work on brand recognition, extend your presence to the point that your customers keep considering it in order to finally achieve conversion.
6.-Start early and be consistent
Trust me, your customer makes decisions on Pinterest. Whether they want to find the perfect outfit, decide what to serve for dinner, or where to take their family, they are looking for options on this platform and they do it months in advance.
But on Pinterest, content gains traction over time and this feature forces us to design and implement sales strategies ahead of time . Not only is it necessary to anticipate the seasons to create an effective marketing strategy, if we want to sell on Pinterest, consistency is essential to achieve conversions.
7.-Create ad campaigns to promote your products
If for whatever reason you haven't started your strategy to sell on Pinterest this holiday season, don't worry, you can speed up the results with a good ad campaign.
Pinterest Ads is a great tool to promote your products, services or content and is especially effective when we want to sell on Pinterest during a specific season.
To create a successful Ads campaign you need to design attractive pins with an effective call to action, take care of the quality of the images and SEO so that it has a greater reach and your investment is better used. Make sure you have your website or online store ready for all the customers that will arrive.
The ideal is to start early. Every day the campaigns start earlier because new businesses emerge and competitors increase and we all want to get our own space . Not to mention that the cost can increase closer to the holidays.
Luckily, the cost of advertising on Pinterest, the platform with the best conversion rate, remains very competitive and the cost of running an Ads campaign on this platform is quite affordable and has an excellent return.