So All It Needed To Do Was
Posted: Tue Dec 10, 2024 5:42 am
The Company Wanted To Put All Its Content Into A Facts-only Faq. The Brand Thought It Was In The “business Of Facts,” Publish Mistake-free Content And Let The Facts Speak For Themselves.but Facts Rarely Speak For Themselves.in This Digital Media Driven Era, More “facts” Exist Than Ever. As Humans And Machines Retell Them Across Many Interfaces, The Facts Change. That Is Inevitable. You Cannot Stop It.
Can You See The Great Wall Of China From Space? No. It Has Never nigeria phone number resource Been A “fact,” But China’s Schoolchildren Learned It As A Truth In Their Textbooks For Years. Only As Recent As , After China’s First Astronaut Debunked It That Publishers Removed The Information From Textbooks.today, Facts Alone Won’t Suffice. To Quote The Classic Poison Song, You Must Give People Something To Believe In.architect A Point Of Viewhow Do You Give Your Audience Something To Care About?in The Past Few Months, I’ve Worked More With Brands Exploring Their Approach To Two Important Questions Related To Facts And Truth:how Can The Company Become More Trusted As A Thought Leader When So Much Distrust About Content Exists?how Will The Company’s Point Of View Become The Best Answer Across Traditional And Ai-driven Search?though You Can’t Provide The Full Answer To The Ai-driven Search Question Yet, You Can Use Consistency And Scale To Purport A More Widely Accepted Common Belief And Become A Trusted Source That Delivers The Best Answer.
To Take That Thought Leadership, You Should Set Up What I Call Point-of-view (Pov) Architecture, An Expansion Of The Messaging Architecture Concept. It Allows Everyone From Marketing And Sales To The C-suite Across All Regions Of The World To Echo The Same Substantive Point Of View.and The More Consistent Your Point Of View, The Better It Can Scale Across Platforms. Then, You’re More Likely To Establish Your Brand’s Point Of View As The “right Answer. ” More Importantly, You Consistently Scale The Reasons People Should Care About This Point Of View For Marketing And Branding Purposes.
Can You See The Great Wall Of China From Space? No. It Has Never nigeria phone number resource Been A “fact,” But China’s Schoolchildren Learned It As A Truth In Their Textbooks For Years. Only As Recent As , After China’s First Astronaut Debunked It That Publishers Removed The Information From Textbooks.today, Facts Alone Won’t Suffice. To Quote The Classic Poison Song, You Must Give People Something To Believe In.architect A Point Of Viewhow Do You Give Your Audience Something To Care About?in The Past Few Months, I’ve Worked More With Brands Exploring Their Approach To Two Important Questions Related To Facts And Truth:how Can The Company Become More Trusted As A Thought Leader When So Much Distrust About Content Exists?how Will The Company’s Point Of View Become The Best Answer Across Traditional And Ai-driven Search?though You Can’t Provide The Full Answer To The Ai-driven Search Question Yet, You Can Use Consistency And Scale To Purport A More Widely Accepted Common Belief And Become A Trusted Source That Delivers The Best Answer.
To Take That Thought Leadership, You Should Set Up What I Call Point-of-view (Pov) Architecture, An Expansion Of The Messaging Architecture Concept. It Allows Everyone From Marketing And Sales To The C-suite Across All Regions Of The World To Echo The Same Substantive Point Of View.and The More Consistent Your Point Of View, The Better It Can Scale Across Platforms. Then, You’re More Likely To Establish Your Brand’s Point Of View As The “right Answer. ” More Importantly, You Consistently Scale The Reasons People Should Care About This Point Of View For Marketing And Branding Purposes.