Hubspot vs WordPress: How to Choose the Best CMS?
Posted: Tue Dec 10, 2024 5:24 am
Finding the right CMS for your project can be complex. For several years, a number of solutions have flourished on the market, among which two stand out. In order to best inform you in your choice, Adimeo presents today a Hubspot vs WordPress comparison .
In this illustration, a confrontation between WordPress and Hubspot WordPress which CMS to choose.
WordPress: the most popular open source CMS
This photo is the WordPress Logo.
The most widely used CMS in the world , WordPress holds 64% of the global market share and now runs nearly 42% of websites 1 . These rather eloquent figures show how open source software has, in just a few years, established itself as the benchmark for website creation software .
WordPress stands out from its competitors with its elegance, lightness, flexibility and ease of use. With one click, it is possible to call on WordPress.org and launch a website. It is also customizable and scalable thanks to multiple themes and extensions.
When it was created, the content management system was rather oriented towards the creation of blogs and the writing of articles "pure and simple". It has evolved considerably and its "Version 5" now allows the creation of many different types of sites, from blogs to e-commerce sites, including the classic showcase site.
The WordPress CMS is based on 3 major components:
The core , which includes all the files necessary for the proper use of the software, from the administration section to the display of the theme as well as the integration of extensions;
The theme , which offers the possibility to personalize and adapt the aesthetics of the website;
Extensions , which are used to modify the user interface and add functionality.
Since 2020, the latest WordPress update added the Gutenberg content editor which allows you to design text blocks freely .
Hubspot: a powerful and intuitive CMS
This photo is the Hubspot CMS Logo
Do we really need to introduce it? Hubspot allows you to centralize all your actions on a single platform. With its different Hubs, the CRM brings together marketing actions, sales and customer relationship management, as well as website creation:
The CRM Hub , which allows you to develop real botim database monitoring of your customers and prospects;
The Marketing Hub , for setting up an effective lead generation strategy and executing your Inbound Marketing campaigns;
The Sales Hub , allowing you to automate the time-consuming actions of your sales teams, so that they can focus on high added-value missions;
The Services Hub , for efficient management of your customer service, from loyalty to the development of your customer base;
The Operations Hub , to align your employees around unified and up-to-date data;
The CMS Hub , for website design.
The CMS Hub is a cloud-based content management system . It offers a number of features to help you create and customize your content, optimize your website, and track its performance.
E-BOOK & WEBINAR - 9 tips for redesigning your web project
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CMS Comparison: WordPress vs Hubspot
Because your website is the image of your online business, it is essential to choose the best CMS to successfully grow it. In order to position yourself on the solution that best meets your expectations, we compared Hubspot vs WordPress on 9 criteria.
> Criterion n°1: Installation and configuration
Hubspot winner for this criterion.
WordPress side
While installing WordPress is relatively simple for those who are more comfortable with digital, it can be a little longer and more laborious. And for good reason, without technical skills, it will be difficult for a novice to get the CMS up and running, unless they turn to its "general public wordpress.com" version , which is limited in its features.
You will actually need to download the ZIP file, deploy it on a server via FTP software, create a database… A lot of operations that are not really within everyone’s reach! Rest assured, setting up WordPress is simpler than installing it since the majority of default settings correspond to a so-called “universal” site.
Hubspot side
With a site hosted on Hubspot , basic settings and a quick start, Hubspot wins this battle hands down! Installation is simply a matter of linking a domain name to the tool. Setting up the Hub CMS is just as simple, and requires some language settings and optimization for natural referencing.
In this illustration, a confrontation between WordPress and Hubspot WordPress which CMS to choose.
WordPress: the most popular open source CMS
This photo is the WordPress Logo.
The most widely used CMS in the world , WordPress holds 64% of the global market share and now runs nearly 42% of websites 1 . These rather eloquent figures show how open source software has, in just a few years, established itself as the benchmark for website creation software .
WordPress stands out from its competitors with its elegance, lightness, flexibility and ease of use. With one click, it is possible to call on WordPress.org and launch a website. It is also customizable and scalable thanks to multiple themes and extensions.
When it was created, the content management system was rather oriented towards the creation of blogs and the writing of articles "pure and simple". It has evolved considerably and its "Version 5" now allows the creation of many different types of sites, from blogs to e-commerce sites, including the classic showcase site.
The WordPress CMS is based on 3 major components:
The core , which includes all the files necessary for the proper use of the software, from the administration section to the display of the theme as well as the integration of extensions;
The theme , which offers the possibility to personalize and adapt the aesthetics of the website;
Extensions , which are used to modify the user interface and add functionality.
Since 2020, the latest WordPress update added the Gutenberg content editor which allows you to design text blocks freely .
Hubspot: a powerful and intuitive CMS
This photo is the Hubspot CMS Logo
Do we really need to introduce it? Hubspot allows you to centralize all your actions on a single platform. With its different Hubs, the CRM brings together marketing actions, sales and customer relationship management, as well as website creation:
The CRM Hub , which allows you to develop real botim database monitoring of your customers and prospects;
The Marketing Hub , for setting up an effective lead generation strategy and executing your Inbound Marketing campaigns;
The Sales Hub , allowing you to automate the time-consuming actions of your sales teams, so that they can focus on high added-value missions;
The Services Hub , for efficient management of your customer service, from loyalty to the development of your customer base;
The Operations Hub , to align your employees around unified and up-to-date data;
The CMS Hub , for website design.
The CMS Hub is a cloud-based content management system . It offers a number of features to help you create and customize your content, optimize your website, and track its performance.
E-BOOK & WEBINAR - 9 tips for redesigning your web project
Download the e-book
CMS Comparison: WordPress vs Hubspot
Because your website is the image of your online business, it is essential to choose the best CMS to successfully grow it. In order to position yourself on the solution that best meets your expectations, we compared Hubspot vs WordPress on 9 criteria.
> Criterion n°1: Installation and configuration
Hubspot winner for this criterion.
WordPress side
While installing WordPress is relatively simple for those who are more comfortable with digital, it can be a little longer and more laborious. And for good reason, without technical skills, it will be difficult for a novice to get the CMS up and running, unless they turn to its "general public wordpress.com" version , which is limited in its features.
You will actually need to download the ZIP file, deploy it on a server via FTP software, create a database… A lot of operations that are not really within everyone’s reach! Rest assured, setting up WordPress is simpler than installing it since the majority of default settings correspond to a so-called “universal” site.
Hubspot side
With a site hosted on Hubspot , basic settings and a quick start, Hubspot wins this battle hands down! Installation is simply a matter of linking a domain name to the tool. Setting up the Hub CMS is just as simple, and requires some language settings and optimization for natural referencing.