Lead magnet: convert leads into real estate sellers and buyers with casafari
Posted: Tue Dec 10, 2024 5:01 am
Aside from the work that a real estate agent has to do to ensure the satisfaction of his clients, he also has to worry about the next step: finding new leads that will turn into new business opportunities. Of course, distributing his time between the multiple tasks to serve current and future clients is not easy.
I wish technology could work for them… Well, yes, it can!
In this article you will learn how to convert real estate leads with our widget, learning some actions to increase your power and the advantages it offers to real estate agents.
What are real estate leads?
A potential customer who gives you their contact details via a form, email or on social media is called a lead. This usually happens through an exchange of information. This person receives something useful, such as an ebook, access to a free webinar or something they need, and in return, they feel motivated to provide their personal details.
With our Lead Magnet, as you will see in this article, that real estate lead has access to an online real estate appraisal prepared in a matter of seconds.
What is CASAFARI's Lead Magnet?
Our Lead Magnet is a powerful tool that helps real estate agents capture more real estate leads and gives them access to a real estate valuation calculator, so everyone wins.
How to generate leads with the Lead Magnet
The Lead Magnet widget is located on the real estate agent's or agency's website. When potential buyers or sellers enter the website, they can obtain an immediate, personalized comparative market analysis , along with a suggested selling price for the property they intend to buy, sell or rent. In exchange for this information, each potential client must fill out a form with their contact information.
If the real estate agent does not have a website, we offer a custom microsite with the widget to capture and qualify leads between sellers, buyers, tenants and renters. It also includes a QR code that directs clients to the microsite, which can be used on business cards, social media, brochures and other types of media.
Both the widget itself and the microsite are customizable, so you can add your photo, contact information, and brand colors.
Installing the widget takes less than 5 minutes and offers many advantages: all names, phone numbers and email addresses are sent to your email or entered into the real estate agency's CRM as real estate leads. This allows professionals to target them with the information they already have about what they are looking for.
Therefore, by attracting more potential clients, this tool allows you to convert more leads into real estate transactions.
How to access the widget?
Any independent real estate agency or agent can use Lead Magnet on their own website or on a microsite quickly created by CASAFARI. Simply contact your account manager to help you implement it and customize it to fit your brand.
If you are not yet a CASAFARI customer but are interested in our Lead Magnet, please contact us!
What are the advantages of using the widget to capture real estate leads?
Now that you know that the widget is one of the answers to the question “how to convert leads”, let’s discover the benefits of incorporating this tool into your work.
Quick response to leads
By receiving real estate leads in your CRM chinese overseas europe database or email inbox, you get all the information about the potential client instantly when they use the property valuation calculator. This allows you to act quickly, offering properties from your portfolio that fit their needs or offering them help to sell/rent their property.
Additionally, if you decide to send this information directly to your real estate CRM, you will be able to follow the progress of the lead, taking care of it throughout the sales funnel.
Define leads' expectations about prices
The market benchmarking report that your lead will receive from your widget provides them with a lot of important information.
To start, you will see suggestions on the fair market price of the property, the ideal sales price for a quick sale, and what would be the figure that would decrease the competitiveness of the property.
You will also be able to see graphs showing how comparable properties are distributed on the market in terms of price, price per square metre and the average time a property with these characteristics remains on the market.
This gives your leads a realistic, data-driven view of the market. With this realistic perspective, potential buyers start talking to the real estate agent knowing the facts, how much they can get from this transaction and how long they have to wait for the property to sell. This makes the real estate agent's job easier, as he or she doesn't have to be the one to break the bad news.
It works for both sale and rent.
It doesn't matter if your lead wants to buy, sell or rent, we have a widget to meet all needs. No potential customer is left behind!
Simply choose what type of business works best for your company and incorporate it into your website.
Capture leads 24 hours a day
Even the most committed professionals take breaks at times, right? Well, if you use CASAFARI's Lead Magnet, you'll have a tool to capture real estate leads effortlessly 24 hours a day.
This way, you can dedicate your time and attention to the clients you already have and other real estate marketing strategies.
You already know what type of business the lead is interested in.
Let's say a lead uses your real estate valuation calculator to find out how much they can sell a two-bedroom apartment with two bathrooms, an elevator, and a garage in the same building. The property is located in the center of the country's capital.
Once you have obtained this information about this lead, you will also receive information about the type of property they are looking for, whether to buy, sell or rent. This will allow you to act immediately, selecting the properties that could fit their profile before approaching the potential client.
I wish technology could work for them… Well, yes, it can!
In this article you will learn how to convert real estate leads with our widget, learning some actions to increase your power and the advantages it offers to real estate agents.
What are real estate leads?
A potential customer who gives you their contact details via a form, email or on social media is called a lead. This usually happens through an exchange of information. This person receives something useful, such as an ebook, access to a free webinar or something they need, and in return, they feel motivated to provide their personal details.
With our Lead Magnet, as you will see in this article, that real estate lead has access to an online real estate appraisal prepared in a matter of seconds.
What is CASAFARI's Lead Magnet?
Our Lead Magnet is a powerful tool that helps real estate agents capture more real estate leads and gives them access to a real estate valuation calculator, so everyone wins.
How to generate leads with the Lead Magnet
The Lead Magnet widget is located on the real estate agent's or agency's website. When potential buyers or sellers enter the website, they can obtain an immediate, personalized comparative market analysis , along with a suggested selling price for the property they intend to buy, sell or rent. In exchange for this information, each potential client must fill out a form with their contact information.
If the real estate agent does not have a website, we offer a custom microsite with the widget to capture and qualify leads between sellers, buyers, tenants and renters. It also includes a QR code that directs clients to the microsite, which can be used on business cards, social media, brochures and other types of media.
Both the widget itself and the microsite are customizable, so you can add your photo, contact information, and brand colors.
Installing the widget takes less than 5 minutes and offers many advantages: all names, phone numbers and email addresses are sent to your email or entered into the real estate agency's CRM as real estate leads. This allows professionals to target them with the information they already have about what they are looking for.
Therefore, by attracting more potential clients, this tool allows you to convert more leads into real estate transactions.
How to access the widget?
Any independent real estate agency or agent can use Lead Magnet on their own website or on a microsite quickly created by CASAFARI. Simply contact your account manager to help you implement it and customize it to fit your brand.
If you are not yet a CASAFARI customer but are interested in our Lead Magnet, please contact us!
What are the advantages of using the widget to capture real estate leads?
Now that you know that the widget is one of the answers to the question “how to convert leads”, let’s discover the benefits of incorporating this tool into your work.
Quick response to leads
By receiving real estate leads in your CRM chinese overseas europe database or email inbox, you get all the information about the potential client instantly when they use the property valuation calculator. This allows you to act quickly, offering properties from your portfolio that fit their needs or offering them help to sell/rent their property.
Additionally, if you decide to send this information directly to your real estate CRM, you will be able to follow the progress of the lead, taking care of it throughout the sales funnel.
Define leads' expectations about prices
The market benchmarking report that your lead will receive from your widget provides them with a lot of important information.
To start, you will see suggestions on the fair market price of the property, the ideal sales price for a quick sale, and what would be the figure that would decrease the competitiveness of the property.
You will also be able to see graphs showing how comparable properties are distributed on the market in terms of price, price per square metre and the average time a property with these characteristics remains on the market.
This gives your leads a realistic, data-driven view of the market. With this realistic perspective, potential buyers start talking to the real estate agent knowing the facts, how much they can get from this transaction and how long they have to wait for the property to sell. This makes the real estate agent's job easier, as he or she doesn't have to be the one to break the bad news.
It works for both sale and rent.
It doesn't matter if your lead wants to buy, sell or rent, we have a widget to meet all needs. No potential customer is left behind!
Simply choose what type of business works best for your company and incorporate it into your website.
Capture leads 24 hours a day
Even the most committed professionals take breaks at times, right? Well, if you use CASAFARI's Lead Magnet, you'll have a tool to capture real estate leads effortlessly 24 hours a day.
This way, you can dedicate your time and attention to the clients you already have and other real estate marketing strategies.
You already know what type of business the lead is interested in.
Let's say a lead uses your real estate valuation calculator to find out how much they can sell a two-bedroom apartment with two bathrooms, an elevator, and a garage in the same building. The property is located in the center of the country's capital.
Once you have obtained this information about this lead, you will also receive information about the type of property they are looking for, whether to buy, sell or rent. This will allow you to act immediately, selecting the properties that could fit their profile before approaching the potential client.