27 Questions and answers to find email marketing tips | seminar instructors answer
Posted: Tue Dec 03, 2024 5:28 am
We hold our own seminar entitled "Increase business opportunities. Get your emails read. Success principles for email marketing. " We have imparted email marketing know-how to over several thousand participants.
As we hold more and more seminars, we have noticed that the questions we receive from you are similar. The questions we receive about email marketing can be broadly categorized into the following eight categories.
About the planning of the e-mail magazine
How to write the body of an email newsletter
About email newsletter sending settings
About the success rate of email newsletter sending
About email newsletter open rates
Click-through rate for email newsletter links
How to unsubscribe from the e-mail newsletter
About our tool Kairos3 Marketing
We've found that there are some common stumbling blocks vp purchasing officer email lists for people who want to get started in email marketing.
So this time, we asked Kana Suzuki, the lecturer of the seminar on success principles for email marketing , about the questions she receives most frequently from customers and her answers.
We hope the answers provided in this article will help you with your email marketing.
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
Questions about email newsletter planning
Could you please tell me how to plan an email newsletter?
Are there any tips or things to keep in mind when planning email newsletters for BtoC?
I feel like I am not providing valuable e-mail newsletters to my readers. Please tell me how to plan a valuable e-mail newsletter.
Questions about how to write the body of an email newsletter
Please also tell me how to write and think about the opening sentence of an email newsletter.
Do you think it's necessary to include some small talk at the beginning of an email newsletter?
Does the body of your e-mail newsletter often contain quotes from press releases?
What is the appropriate length for the body of an email newsletter?
Should email newsletters sent to less likely customers be customized based on their personal attributes and interests?
Questions about email newsletter sending settings
What is the appropriate frequency for sending email newsletters?
When multiple companies send out email newsletters at the same time, I'm worried that my company's newsletter will get buried. Is there any solution?
I've heard that it's better to avoid sending BCC messages, but could you please tell me why?
Should I change the sender name of an e-mail newsletter depending on the content or sender of the newsletter?
Question about email newsletter sending success rate
Is there a target for the success rate of email newsletter sending?
Are there any tools to automatically organize my email newsletter mailing list?
I don't know which addresses I should remove from my email newsletter distribution list. What criteria should I use to organize them?
Questions about email newsletter open rates
What are some tips for creating subject lines that will increase the open rate of email newsletters?
When sending out email newsletters, is it a good idea to start with A/B testing in mind, or should I wait until the open rate starts to drop before running A/B testing?
Is there a guideline for the number of characters in the subject line of an email newsletter?
Question about click-through rates for links in email newsletters
Is it better if there is no difference between the target image of the email newsletter body and the target image of the content of the link?
Where is a good place to put the link to the email newsletter?
If there are many products you would like to introduce in your email newsletter, is it better to put all the links at the top?
Is "measures to increase the number of deliveries" an effective way to increase the number of clicks?
Questions about unsubscribing from the newsletter
What is the typical unsubscribe rate for email newsletters?
I'm afraid that people will unsubscribe from my email newsletter. Is there any way to prevent this?
Questions about our tool Kairos3 Marketing
Can Kairos3 Marketing automatically convert emails created as HTML emails into text emails?
When sending email newsletters, is it possible to select leads individually based on their names, etc. in Kairos3 Marketing?
Regarding Kairos3 Marketing scoring, what is the period for collecting data?
Learn how to do email marketing to close sales for free
Questions about email newsletter planning
Many of you have expressed concerns about planning your e-mail newsletter, such as "I don't know what to write and how to write it." This problem can be solved by learning how to plan your e-mail newsletter.
We asked instructor Suzuki for answers to three questions we received about the email newsletter project.
Could you please tell me how to plan an email newsletter?
We plan our e-mail newsletters based on whether the content will solve the problems of our readers . When considering a plan, we first identify the problems our customers have that can be solved with our company's products, and then we work to identify solutions to those problems.
For those in charge who want to know more about
planning email newsletters, please refer to the articles " How to Plan an Email Newsletter | Includes a Template to Solve the Problem of Not Knowing Where to Start" and " Prevent Email Newsletter Outbreaks in 4 Steps | How to Find Newsletter Ideas that Your Readers Will Appreciate." Please take a look if you are interested.
Are there any tips or things to keep in mind when planning email newsletters for BtoC?
The characteristic of BtoC is that the email newsletter recipient is the person who makes the purchasing decision. Therefore, in the case of BtoC email newsletters, there is a high possibility that the product will be sold directly from the email newsletter.
In order to get email newsletter recipients to purchase products, it is important to send email newsletters that match the recipients' interests. Recipients' interests can be inferred from their past purchase history and online behavior history.
As we hold more and more seminars, we have noticed that the questions we receive from you are similar. The questions we receive about email marketing can be broadly categorized into the following eight categories.
About the planning of the e-mail magazine
How to write the body of an email newsletter
About email newsletter sending settings
About the success rate of email newsletter sending
About email newsletter open rates
Click-through rate for email newsletter links
How to unsubscribe from the e-mail newsletter
About our tool Kairos3 Marketing
We've found that there are some common stumbling blocks vp purchasing officer email lists for people who want to get started in email marketing.
So this time, we asked Kana Suzuki, the lecturer of the seminar on success principles for email marketing , about the questions she receives most frequently from customers and her answers.
We hope the answers provided in this article will help you with your email marketing.
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
Questions about email newsletter planning
Could you please tell me how to plan an email newsletter?
Are there any tips or things to keep in mind when planning email newsletters for BtoC?
I feel like I am not providing valuable e-mail newsletters to my readers. Please tell me how to plan a valuable e-mail newsletter.
Questions about how to write the body of an email newsletter
Please also tell me how to write and think about the opening sentence of an email newsletter.
Do you think it's necessary to include some small talk at the beginning of an email newsletter?
Does the body of your e-mail newsletter often contain quotes from press releases?
What is the appropriate length for the body of an email newsletter?
Should email newsletters sent to less likely customers be customized based on their personal attributes and interests?
Questions about email newsletter sending settings
What is the appropriate frequency for sending email newsletters?
When multiple companies send out email newsletters at the same time, I'm worried that my company's newsletter will get buried. Is there any solution?
I've heard that it's better to avoid sending BCC messages, but could you please tell me why?
Should I change the sender name of an e-mail newsletter depending on the content or sender of the newsletter?
Question about email newsletter sending success rate
Is there a target for the success rate of email newsletter sending?
Are there any tools to automatically organize my email newsletter mailing list?
I don't know which addresses I should remove from my email newsletter distribution list. What criteria should I use to organize them?
Questions about email newsletter open rates
What are some tips for creating subject lines that will increase the open rate of email newsletters?
When sending out email newsletters, is it a good idea to start with A/B testing in mind, or should I wait until the open rate starts to drop before running A/B testing?
Is there a guideline for the number of characters in the subject line of an email newsletter?
Question about click-through rates for links in email newsletters
Is it better if there is no difference between the target image of the email newsletter body and the target image of the content of the link?
Where is a good place to put the link to the email newsletter?
If there are many products you would like to introduce in your email newsletter, is it better to put all the links at the top?
Is "measures to increase the number of deliveries" an effective way to increase the number of clicks?
Questions about unsubscribing from the newsletter
What is the typical unsubscribe rate for email newsletters?
I'm afraid that people will unsubscribe from my email newsletter. Is there any way to prevent this?
Questions about our tool Kairos3 Marketing
Can Kairos3 Marketing automatically convert emails created as HTML emails into text emails?
When sending email newsletters, is it possible to select leads individually based on their names, etc. in Kairos3 Marketing?
Regarding Kairos3 Marketing scoring, what is the period for collecting data?
Learn how to do email marketing to close sales for free
Questions about email newsletter planning
Many of you have expressed concerns about planning your e-mail newsletter, such as "I don't know what to write and how to write it." This problem can be solved by learning how to plan your e-mail newsletter.
We asked instructor Suzuki for answers to three questions we received about the email newsletter project.
Could you please tell me how to plan an email newsletter?
We plan our e-mail newsletters based on whether the content will solve the problems of our readers . When considering a plan, we first identify the problems our customers have that can be solved with our company's products, and then we work to identify solutions to those problems.
For those in charge who want to know more about
planning email newsletters, please refer to the articles " How to Plan an Email Newsletter | Includes a Template to Solve the Problem of Not Knowing Where to Start" and " Prevent Email Newsletter Outbreaks in 4 Steps | How to Find Newsletter Ideas that Your Readers Will Appreciate." Please take a look if you are interested.
Are there any tips or things to keep in mind when planning email newsletters for BtoC?
The characteristic of BtoC is that the email newsletter recipient is the person who makes the purchasing decision. Therefore, in the case of BtoC email newsletters, there is a high possibility that the product will be sold directly from the email newsletter.
In order to get email newsletter recipients to purchase products, it is important to send email newsletters that match the recipients' interests. Recipients' interests can be inferred from their past purchase history and online behavior history.