The Complete Facebook Ads Targeting List
Posted: Tue Dec 03, 2024 5:27 am
Category » Facebook Ads
Facebook Ads Targeting Guide
If you’re anything like I was when I first started out creating Facebook and Instagram ad campaigns, you’re probably overwhelmed by the massive array of Facebook ad targeting options available.
Truth be told, I still get overwhelmed, which is why I chinese overseas america data created this Meta Audience Targeting Guide. It includes a list of almost all the interests, demographicsbehaviour targeting options available when advertising on Facebook and Instagram.
Download the full PDF guide here
Way back in 2016, when I first started running Facebook lead Ad campaigns for clients, I began to get frustrated sorting through all the targeting options available in FAcebook Ads Manager (and Power Editor back then). So, one Friday afternoon, I grabbed a cold beverage and decided to map them all out.
Much has changed since then… targeting options come and go, so you may see some changes to the options available in this PDF.
The Version 1 map was readable… if you printed it out on an A3 page and used a magnifying glass. With this latest version, I created a PDF guide with multiple pages, for two reasons:
There are now so many more targeting options and it’s impossible to fit them on the one readable map. Now you can print out these pages (remember that old format?) and stick them on your wall for easy reference… at least that’s what I did for a while.
I hope the maps in this guide help you (and perhaps your clients) more easily discover target audiences for Facebook ads campaign.
The maps in this guide are pretty big, so I’ve added a PDF download option at the end of the post.
Table of Contents
Facebook Ad Targeting Options Overview
Top Level Targeting Options
Drilling Down into the Audience Targeting Options
1. Demographic Targeting List
2. Facebook Ads Interests List
3. Behaviours Targeting
Top Tip: Combine Audience Targets
Frequently Asked Questions
What is Facebook ads targeting, and why is it important?
How do I select the best audience for my Facebook ads?
What types of audience targeting options are available on Facebook?
How does Facebook’s Lookalike Audience targeting work?
Can I target Facebook ads to users in specific locations?
What is retargeting on Facebook, and how does it improve ad targeting?
How can I use interest targeting effectively on Facebook ads?
How accurate is Facebook’s ad targeting?
What is a Custom Audience, and how do I create one in Facebook Ads Manager?
How can I test different targeting options in Facebook ads?
Can I target Facebook ads to specific devices or operating systems?
Related posts:
Facebook Ad Targeting Options Overview
Facebook Ads Audience Targeting is available (mostly) at the Ad Set level where you can explore various Facebook ad targeting options, including:
Custom Audiences
Location
Age
Gender
Language
Detailed Targeting
Connection
Placement
In the next few sections, we’ll drill down to all the targeting options you can access within these sections. Any targeting options with strike throughs may not be available in your region.
Top Level Targeting Options
Targeting options are all available at the Ad Set level. Here are the top level options. The targeting options that have striked out appear to be seasonal, so over time, targeting options will come and go here.
Facebook Ads Targeting Guide
If you’re anything like I was when I first started out creating Facebook and Instagram ad campaigns, you’re probably overwhelmed by the massive array of Facebook ad targeting options available.
Truth be told, I still get overwhelmed, which is why I chinese overseas america data created this Meta Audience Targeting Guide. It includes a list of almost all the interests, demographicsbehaviour targeting options available when advertising on Facebook and Instagram.
Download the full PDF guide here
Way back in 2016, when I first started running Facebook lead Ad campaigns for clients, I began to get frustrated sorting through all the targeting options available in FAcebook Ads Manager (and Power Editor back then). So, one Friday afternoon, I grabbed a cold beverage and decided to map them all out.
Much has changed since then… targeting options come and go, so you may see some changes to the options available in this PDF.
The Version 1 map was readable… if you printed it out on an A3 page and used a magnifying glass. With this latest version, I created a PDF guide with multiple pages, for two reasons:
There are now so many more targeting options and it’s impossible to fit them on the one readable map. Now you can print out these pages (remember that old format?) and stick them on your wall for easy reference… at least that’s what I did for a while.
I hope the maps in this guide help you (and perhaps your clients) more easily discover target audiences for Facebook ads campaign.
The maps in this guide are pretty big, so I’ve added a PDF download option at the end of the post.
Table of Contents
Facebook Ad Targeting Options Overview
Top Level Targeting Options
Drilling Down into the Audience Targeting Options
1. Demographic Targeting List
2. Facebook Ads Interests List
3. Behaviours Targeting
Top Tip: Combine Audience Targets
Frequently Asked Questions
What is Facebook ads targeting, and why is it important?
How do I select the best audience for my Facebook ads?
What types of audience targeting options are available on Facebook?
How does Facebook’s Lookalike Audience targeting work?
Can I target Facebook ads to users in specific locations?
What is retargeting on Facebook, and how does it improve ad targeting?
How can I use interest targeting effectively on Facebook ads?
How accurate is Facebook’s ad targeting?
What is a Custom Audience, and how do I create one in Facebook Ads Manager?
How can I test different targeting options in Facebook ads?
Can I target Facebook ads to specific devices or operating systems?
Related posts:
Facebook Ad Targeting Options Overview
Facebook Ads Audience Targeting is available (mostly) at the Ad Set level where you can explore various Facebook ad targeting options, including:
Custom Audiences
Location
Age
Gender
Language
Detailed Targeting
Connection
Placement
In the next few sections, we’ll drill down to all the targeting options you can access within these sections. Any targeting options with strike throughs may not be available in your region.
Top Level Targeting Options
Targeting options are all available at the Ad Set level. Here are the top level options. The targeting options that have striked out appear to be seasonal, so over time, targeting options will come and go here.