Email Newsletter Design Trends for 2024
Posted: Tue Dec 03, 2024 5:23 am
marketing is the use of marketing tools to evoke vivid emotions through surprise.
This trend includes:
Hyperbolization – just like in literature, it is an exaggeration of something – sometimes literally an increase in the size of a product:
Surrealism is the creation of incredible content that makes the viewer delighted by what seems realistic.
Collaborations – joint content with brands that your target audience intersects with.
More cool WOW marketing ideas – look here . Get inspired and come up with your own unique strategy =)
Trend 2. Gamification
Gamification in email newsletters is the use of elements familiar to computer games. For example, points, levels, rewards and other things that will stimulate user engagement.
Such letters not only attract attention, but also motivate recipients to perform target actions. They are described in more detail and with examples in this article.
Trend 3. 3D elements
Using 3D images in email newsletter design adds depth and realism, making emails more engaging and interactive.
3D element in Ivy mailing
3D graphics include animations, illustrations, and product models that enhance perception and interest in the content. Unfortunately, this is not easy to implement in newsletters, given the fact that letters weighing more than 102 KB are generally cut off by some mail providers (Gmail, for example). Therefore, it is better to avoid particularly heavy elements in letters.
The easiest way to use 3D elements in mailings is to create maldives business email list them in any graphic editor, then export them in .png format and add them to the letter. The main thing is to test the operation of the elements not only in different mailers, but also from different devices. This way you can make sure that everything is displayed as expected.
Trend 4. Dark theme
Dark theme has become popular due to its aesthetics and functionality.
According to statistics from Hi-Tech Mail.ru (VK project), most RuNet users prefer the dark theme in applications. They consider it more comfortable for reading and more aesthetically attractive.
Dark theme in Kinomax mailing list
Dark theme has become a trend in the design of newsletters as well. Light text on a dark background looks very stylish. Many mail providers allow sending different letters depending on the user's preferences: with a light background if the user has a light theme set up, and with a dark one if a dark theme is set up.
Technically, the dark theme in newsletters is implemented by adding a media query to the HTML code of the email:
@media (prefers-color-scheme: dark)
Trend 5. Minimalism
Minimalistic design helps to focus attention on the main elements of the letter, avoiding information and visual overload. Therefore, this trend is better suited for newsletters that need to emphasize the uniqueness of the product and the target action - so the recipient will not be distracted by anything else.
Clean and concise layouts, the use of plenty of white space and a limited color palette make the writing easy to digest and comfortable to read.
Minimalism in the G loria Jeans newsletter
Trend 6. Maximalism
In contrast to minimalism, maximalism involves the use of rich colors, complex compositions, and many graphic elements. This approach allows you to create bright and memorable letters that catch your attention with their uniqueness.
Maximalism in Letual's mailing list
Maximalism is best used in cases where you want:
get your audience's attention at first glance at your letter;
to originally announce new events, products, promotions;
show ordinary products in an unusual way.
Trend 6. Vintage style
The vintage fashion has reached the content as well. Vintage fonts, paper textures, and burgundy shades are very relevant – especially if this style will evoke nostalgia for your target audience.
This trend includes:
Hyperbolization – just like in literature, it is an exaggeration of something – sometimes literally an increase in the size of a product:
Surrealism is the creation of incredible content that makes the viewer delighted by what seems realistic.
Collaborations – joint content with brands that your target audience intersects with.
More cool WOW marketing ideas – look here . Get inspired and come up with your own unique strategy =)
Trend 2. Gamification
Gamification in email newsletters is the use of elements familiar to computer games. For example, points, levels, rewards and other things that will stimulate user engagement.
Such letters not only attract attention, but also motivate recipients to perform target actions. They are described in more detail and with examples in this article.
Trend 3. 3D elements
Using 3D images in email newsletter design adds depth and realism, making emails more engaging and interactive.
3D element in Ivy mailing
3D graphics include animations, illustrations, and product models that enhance perception and interest in the content. Unfortunately, this is not easy to implement in newsletters, given the fact that letters weighing more than 102 KB are generally cut off by some mail providers (Gmail, for example). Therefore, it is better to avoid particularly heavy elements in letters.
The easiest way to use 3D elements in mailings is to create maldives business email list them in any graphic editor, then export them in .png format and add them to the letter. The main thing is to test the operation of the elements not only in different mailers, but also from different devices. This way you can make sure that everything is displayed as expected.
Trend 4. Dark theme
Dark theme has become popular due to its aesthetics and functionality.
According to statistics from Hi-Tech Mail.ru (VK project), most RuNet users prefer the dark theme in applications. They consider it more comfortable for reading and more aesthetically attractive.
Dark theme in Kinomax mailing list
Dark theme has become a trend in the design of newsletters as well. Light text on a dark background looks very stylish. Many mail providers allow sending different letters depending on the user's preferences: with a light background if the user has a light theme set up, and with a dark one if a dark theme is set up.
Technically, the dark theme in newsletters is implemented by adding a media query to the HTML code of the email:
@media (prefers-color-scheme: dark)
Trend 5. Minimalism
Minimalistic design helps to focus attention on the main elements of the letter, avoiding information and visual overload. Therefore, this trend is better suited for newsletters that need to emphasize the uniqueness of the product and the target action - so the recipient will not be distracted by anything else.
Clean and concise layouts, the use of plenty of white space and a limited color palette make the writing easy to digest and comfortable to read.
Minimalism in the G loria Jeans newsletter
Trend 6. Maximalism
In contrast to minimalism, maximalism involves the use of rich colors, complex compositions, and many graphic elements. This approach allows you to create bright and memorable letters that catch your attention with their uniqueness.
Maximalism in Letual's mailing list
Maximalism is best used in cases where you want:
get your audience's attention at first glance at your letter;
to originally announce new events, products, promotions;
show ordinary products in an unusual way.
Trend 6. Vintage style
The vintage fashion has reached the content as well. Vintage fonts, paper textures, and burgundy shades are very relevant – especially if this style will evoke nostalgia for your target audience.