A summary of 20 email marketing terms | A glossary for email newsletter beginners
Posted: Tue Dec 03, 2024 5:14 am
Email marketing comes with some terms you may not be familiar with.
In this article, we will explain 20 carefully selected email marketing terms that you should remember when implementing email newsletters and other email marketing initiatives.
If you read this, you will no longer be considered a beginner in email marketing. I hope this will be helpful to those of you who want to start email marketing.
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
What is Email Marketing?
Terms related to email design and type
1: Template
2: First view
3. HTML email
4. Anchor Text
5. Text email
6. Multipart email
7. Responsive email
Terms related to measuring the effectiveness of email newsletters
8. KPIs
9: Transmission success rate (transmission error rate)
10. Open rate
11. Click-Through Rate (CTR)
12: Conversion rate (CVR)
13: Call to Action
Email Marketing Techniques Terminology
14: Lead nurturing
15: Segmented Delivery
16: Step email/scenario email
Email Marketing Security Terminology
17: Opt-in/Opt-out
18: Sender authentication
Tool Terminology
19: Email distribution system (email distribution tool)
20: Marketing automation (MA)
What is Email Marketing?
Email marketing is a method of communication using email.
Get potential customers to become fans of your company and your services
Create a mechanism for customers to purchase your services
It is one of the marketing techniques.
The most well-known email marketing chief vp marketing officer email lists measure is the " email newsletter ." An email newsletter is an email marketing measure in which emails are sent periodically to a company's customer list. In addition to email newsletters, sales emails, thank-you emails for events , and auto-reply emails are also types of email marketing.
Email marketing is often used in both B2B and B2C marketing because it is less costly than other marketing strategies .
If you want to know more about email marketing, please take a look at the article " What is email marketing? A thorough explanation from basic knowledge to procedures and success stories
" which covers everything from the overview of email marketing to the main methods, success stories and points to note.
Terms related to email design and type
Terms related to email design and types are the first things you should know when starting email marketing. This is because email design is unavoidable when creating an email newsletter. Pay attention to the email reception environment and design, and create email content that is easy to receive information.
1: Template
In email marketing, a "template" is a template for email design. By standardizing email designs and reusing them, you can streamline the work of creating emails. In practice, you may be more familiar with the abbreviated term "template."
When you think of email design, the first thing that comes to mind is probably HTML email , but text emails can also be designed. For example, border designs and signature designs can be made into templates.
Rather than creating a template from scratch, we recommend using a service that can create templates. Even free services can create templates that can be used in business situations.
In this article, we will explain 20 carefully selected email marketing terms that you should remember when implementing email newsletters and other email marketing initiatives.
If you read this, you will no longer be considered a beginner in email marketing. I hope this will be helpful to those of you who want to start email marketing.
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
What is Email Marketing?
Terms related to email design and type
1: Template
2: First view
3. HTML email
4. Anchor Text
5. Text email
6. Multipart email
7. Responsive email
Terms related to measuring the effectiveness of email newsletters
8. KPIs
9: Transmission success rate (transmission error rate)
10. Open rate
11. Click-Through Rate (CTR)
12: Conversion rate (CVR)
13: Call to Action
Email Marketing Techniques Terminology
14: Lead nurturing
15: Segmented Delivery
16: Step email/scenario email
Email Marketing Security Terminology
17: Opt-in/Opt-out
18: Sender authentication
Tool Terminology
19: Email distribution system (email distribution tool)
20: Marketing automation (MA)
What is Email Marketing?
Email marketing is a method of communication using email.
Get potential customers to become fans of your company and your services
Create a mechanism for customers to purchase your services
It is one of the marketing techniques.
The most well-known email marketing chief vp marketing officer email lists measure is the " email newsletter ." An email newsletter is an email marketing measure in which emails are sent periodically to a company's customer list. In addition to email newsletters, sales emails, thank-you emails for events , and auto-reply emails are also types of email marketing.
Email marketing is often used in both B2B and B2C marketing because it is less costly than other marketing strategies .
If you want to know more about email marketing, please take a look at the article " What is email marketing? A thorough explanation from basic knowledge to procedures and success stories
" which covers everything from the overview of email marketing to the main methods, success stories and points to note.
Terms related to email design and type
Terms related to email design and types are the first things you should know when starting email marketing. This is because email design is unavoidable when creating an email newsletter. Pay attention to the email reception environment and design, and create email content that is easy to receive information.
1: Template
In email marketing, a "template" is a template for email design. By standardizing email designs and reusing them, you can streamline the work of creating emails. In practice, you may be more familiar with the abbreviated term "template."
When you think of email design, the first thing that comes to mind is probably HTML email , but text emails can also be designed. For example, border designs and signature designs can be made into templates.
Rather than creating a template from scratch, we recommend using a service that can create templates. Even free services can create templates that can be used in business situations.