According to statistics, an online store does not make its first sale until at least the first six months have passed. And all this with a clear marketing strategy that includes an investment in Google Adwords , professional management of social networks and an informative blog that helps position the brand, among other factors. And finally the first sale arrived! The goal now is to go up, but how? Be careful, don't get discouraged.
The first few months of an e-commerce business can be torturous: some sales one month, zero sales the next... could something be wrong? This is normal until the continuous, quality work continues to roll, but you can also do your part by applying tips to improve sales in your e-commerce business like these:
Pay for shipping costs. At least for a specific period. Make it easy vp compliance email lists for your buyers to complete their online purchases and become familiar with your store. The goal is to make you one of their favorites!
Discounts on second purchases. Reward the first purchase with a discount on the second. Or, in other words, give them a voucher or a code to redeem directly when making the second purchase, so that it will be cheaper.
Have a thoughtful touch . Another tip to improve sales in your e-commerce is to give your client something as a gift. Include a small gift in the shipping box or, for example, send them an online gift such as manuals, ebooks, etc.
Personalize searches . Your customers leave a trace in your online store, so if you have a store with many products, try to make sure that when they go to search in it, their latest searches or products that may interest them appear on the screen.
Facebook Ads Campaigns . Try to run paid Facebook campaigns promoting a specific product to a specific target audience. Example: a promotion for baby clothes for mothers aged 25 to 35 who live in your area. Find your customers.
Explanatory videos . Videos are trending in online marketing. They don't have to be long, just explaining the product and its features in an educational way is enough to convince the potential buyer.
Seasonal campaigns . Pay close attention to seasonal physical commerce campaigns because they are related to online campaigns such as Sales, Christmas Campaigns, Black Monday…
Outlet Zone . Out-of-season products? These don't always have to be the ones in your outlet zone, it's just that this one attracts a lot of attention from Internet users and there's nothing better than selecting a series of products and placing them a little cheaper in this part of the website. This will be of great help to you.
