Discover Onyx by Outbrain™ – Our new brand dedicated to Branding
Posted: Mon Dec 09, 2024 10:01 am
For over 15 years, we’ve been developing and refining technology that’s revolutionizing the industry and the way advertisers around the world engage and acquire customers online. We’ve gained unique insight into consumer behavior and interests across our world’s largest network of publisher partners. Using AI and machine learning, we’re able to predict the precise moment when consumers are ready to engage and take action.
Achieving real, tangible results has always been part of our DNA. And today, we want to go even further.
The importance of measuring effectively
Brands have created a variety of ways to measure the effectiveness of their media mix – reach, viewability, completion rate. But over the past few years, we’ve developed the ability to ignore intrusive ads. Brands need to know the value of every touchpoint, from impressions to the real ROI of their activities.
Attention has since become a key indicator of success. One study cash app databasec even shows a direct correlation between strong attention and better campaign results. With this in mind, we asked ourselves how we could enable advertisers to maximise the profitability of their media mix – and consumer attention.
Discover Onyx
Onyx is an entirely new advertising platform, designed to optimize user attention and boost impact and brand image through ultra-creative and engaging in-article Video and Display advertising formats.
Here's how Onyx combines a premium environment, cutting-edge technology, and an immersive experience to optimize attention and meet the needs of brands:
A premium environment
Unsurprisingly, we have become accustomed to ignoring any intrusive ads that are around the content we want to consume. That is why ads placed within an article (in-article) are much more engaging and impactful.
Outbrain has unique partnerships with the world’s largest publishers, where we exclusively manage certain spaces on their sites. Because we provide our own ad serving and build our own ad formats, we have become one of the easiest and most effective ways to reach audiences around the world.
We’ve worked with our publishing partners to create new ad placements within articles. Ads appear as users gradually scroll through the content of a page, when they’re more likely to discover something new.
This is the time of greatest attention, when ads are visible for the longest time for maximum engagement. Onyx ads are delivered precisely and only during these times, allowing you to go beyond visibility to greater impact and attention.
Our partnership with DoubleVerify, directly integrated into the Onyx environment, guarantees the delivery of Onyx ads in a premium, brand-safe, and fraud-free environment.
An immersive experience
Creativity is a key element to grab your audience’s attention and create a real emotional connection. In today’s complex and cluttered digital world, “ads that look like ads” are likely to simply go unnoticed.
So, we worked with the Outbrain Brand Studio team to create new digital experiences that will help you stand out from the competition. Immersive experiences that drive real engagement from your audience, when attention is at its peak, to drive real impact for your business.
Onyx offers a new range of creative, innovative and ultra-engaging Video & High-Impact Display formats that arouse users’ curiosity and encourage them to interact with the content being broadcast. Find some of the new Onyx experiences here .
Cutting-edge technology
Our expertise in engagement and performance, based on the analysis of our code-on-page information, allows us to identify the two most influential parameters on attention: context and real consumer interest. This data is also the basis of our core technology – an AI-powered prediction engine that collects more than a billion signals per minute – to predict moments of high attention in the Onyx environment.
Adelaide’s Attention Unit (AU) measurement, integrated into Onyx’s algorithms, enables analysis of the quality of the delivery framework, eye-tracking data, and results indicators throughout the funnel in order to establish an accurate scoring of the attention generated by the campaign.
According to initial results from our partner Adelaide – a leading attention measurement platform – Onyx formats outperformed Attention Unit benchmarks for Display and Rich Media formats by 26% across all devices. Onyx also achieved +53% vs. traditional mobile banners and +20% vs. Rich Media formats on mobile.
These moments when attention is at its peak turn out to be extremely valuable for brands as they generate a real impact on business.
Achieving real, tangible results has always been part of our DNA. And today, we want to go even further.
The importance of measuring effectively
Brands have created a variety of ways to measure the effectiveness of their media mix – reach, viewability, completion rate. But over the past few years, we’ve developed the ability to ignore intrusive ads. Brands need to know the value of every touchpoint, from impressions to the real ROI of their activities.
Attention has since become a key indicator of success. One study cash app databasec even shows a direct correlation between strong attention and better campaign results. With this in mind, we asked ourselves how we could enable advertisers to maximise the profitability of their media mix – and consumer attention.
Discover Onyx
Onyx is an entirely new advertising platform, designed to optimize user attention and boost impact and brand image through ultra-creative and engaging in-article Video and Display advertising formats.
Here's how Onyx combines a premium environment, cutting-edge technology, and an immersive experience to optimize attention and meet the needs of brands:
A premium environment
Unsurprisingly, we have become accustomed to ignoring any intrusive ads that are around the content we want to consume. That is why ads placed within an article (in-article) are much more engaging and impactful.
Outbrain has unique partnerships with the world’s largest publishers, where we exclusively manage certain spaces on their sites. Because we provide our own ad serving and build our own ad formats, we have become one of the easiest and most effective ways to reach audiences around the world.
We’ve worked with our publishing partners to create new ad placements within articles. Ads appear as users gradually scroll through the content of a page, when they’re more likely to discover something new.
This is the time of greatest attention, when ads are visible for the longest time for maximum engagement. Onyx ads are delivered precisely and only during these times, allowing you to go beyond visibility to greater impact and attention.
Our partnership with DoubleVerify, directly integrated into the Onyx environment, guarantees the delivery of Onyx ads in a premium, brand-safe, and fraud-free environment.
An immersive experience
Creativity is a key element to grab your audience’s attention and create a real emotional connection. In today’s complex and cluttered digital world, “ads that look like ads” are likely to simply go unnoticed.
So, we worked with the Outbrain Brand Studio team to create new digital experiences that will help you stand out from the competition. Immersive experiences that drive real engagement from your audience, when attention is at its peak, to drive real impact for your business.
Onyx offers a new range of creative, innovative and ultra-engaging Video & High-Impact Display formats that arouse users’ curiosity and encourage them to interact with the content being broadcast. Find some of the new Onyx experiences here .
Cutting-edge technology
Our expertise in engagement and performance, based on the analysis of our code-on-page information, allows us to identify the two most influential parameters on attention: context and real consumer interest. This data is also the basis of our core technology – an AI-powered prediction engine that collects more than a billion signals per minute – to predict moments of high attention in the Onyx environment.
Adelaide’s Attention Unit (AU) measurement, integrated into Onyx’s algorithms, enables analysis of the quality of the delivery framework, eye-tracking data, and results indicators throughout the funnel in order to establish an accurate scoring of the attention generated by the campaign.
According to initial results from our partner Adelaide – a leading attention measurement platform – Onyx formats outperformed Attention Unit benchmarks for Display and Rich Media formats by 26% across all devices. Onyx also achieved +53% vs. traditional mobile banners and +20% vs. Rich Media formats on mobile.
These moments when attention is at its peak turn out to be extremely valuable for brands as they generate a real impact on business.