Instagram Stories Guide for Business
Posted: Mon Dec 09, 2024 6:19 am
Instagram is the largest social media platform after Facebook and YouTube with 1 billion users. This undoubtedly puts it in an important position for businesses to both exist on social media and continue their advertising.
Instagram’s story feature, which was implemented in 2016, is actively used by 500 million users daily. Even if many users don’t look at all the posts, they don’t leave the app without watching the stories. This requires businesses to develop special strategies for Instagram stories . In this article, we will talk about ideas on how businesses should implement a plan for Instagram stories.
instagram-phone-visual
1- Reflect Your Brand Identity in Your Stories
Your brand identity will play a role in determining the strategy you pakistan mobile phone numbers database will use in your Instagram stories. By correctly analyzing the requests and expectations of your followers, you can determine your sharing frequency, the themes you use, your sharing hours and your visual preferences.
2- Include New Products and Offers
As a brand, you should take care to share these in your story regularly, just as you keep your site up to date. This way, users who do not visit your website regularly can see and interact with your new products and offers, allowing you to increase your sales.
You can share the products and models you publish on your site in your stories and get comments from your users. You can also increase the interest in your stories by using tips and information about your brand.
3 – Share Your Team and the Events You Attend
instagram-for-businesses
For some brands, customers are curious about not only what is seen on the screen but also what is happening behind the scenes. You can increase the loyalty of your customers with posts that are compatible with your brand's concept, such as the team's activities during the day, events attended, invitations or advertising shots. You can open live broadcasts or share video sections that will not tire users.
In addition, sharing posts such as blog posts, videos, podcasts on your site with them through stories and being accessible will be the right step for your Instagram account.
4- Prepare Campaigns
Campaigns such as giveaways that you will prepare specifically for your Instagram stories will both increase your customers and strengthen the loyalty of your existing audience. Campaigns that you will carry out regularly will not only increase your sales but also contribute to the frequency of your Instagram stories being followed.
In addition, you can organize contests and create joint campaigns with various social media influencers. This is an important factor for advertising your business and gaining new customers.
Get Information About Social Media Advertising Now!
5- Give Your Audience the Opportunity to Ask Questions and Express Their Opinions
People like to see their ideas taken and put into practice. With the poll feature in Instagram stories, you can learn their preferences and by giving them the opportunity to ask questions, you can benefit from positive and negative feedback regarding both social media management and your brand's general policy and develop your strategy.
In this way, you both provide an active user flow in your stories and allow your customers to feel part of your brand.
6- Be Permanent with the Right Design
Simple and minimal designs that do not tire the user and are compatible with the messages your brand offers to the customer will help you keep visitors on your page on social media in today's conditions. This is also true for Instagram stories. The right visual design and a well-used font selection that will keep new users in your story and encourage them to visit your pages will also push your audience to follow your stories regularly.
7- Take Advantage of Features Like Hashtag, Location, Music
instagram-features-for-businesses
In addition to features such as polls and asking questions in stories, you can use features such as location, hashtags, and Instagram music to attract users' attention and direct them to the link in the story more easily. You can also use tools such as Boomerang and gif at correct and appropriate intervals to encourage users to interact with you more actively.
If these tools are used at the right times and in accordance with your design policy, they will contribute to the dynamism of your brand and ensure that your customers have an enjoyable time with your stories.
Instagram’s story feature, which was implemented in 2016, is actively used by 500 million users daily. Even if many users don’t look at all the posts, they don’t leave the app without watching the stories. This requires businesses to develop special strategies for Instagram stories . In this article, we will talk about ideas on how businesses should implement a plan for Instagram stories.
instagram-phone-visual
1- Reflect Your Brand Identity in Your Stories
Your brand identity will play a role in determining the strategy you pakistan mobile phone numbers database will use in your Instagram stories. By correctly analyzing the requests and expectations of your followers, you can determine your sharing frequency, the themes you use, your sharing hours and your visual preferences.
2- Include New Products and Offers
As a brand, you should take care to share these in your story regularly, just as you keep your site up to date. This way, users who do not visit your website regularly can see and interact with your new products and offers, allowing you to increase your sales.
You can share the products and models you publish on your site in your stories and get comments from your users. You can also increase the interest in your stories by using tips and information about your brand.
3 – Share Your Team and the Events You Attend
instagram-for-businesses
For some brands, customers are curious about not only what is seen on the screen but also what is happening behind the scenes. You can increase the loyalty of your customers with posts that are compatible with your brand's concept, such as the team's activities during the day, events attended, invitations or advertising shots. You can open live broadcasts or share video sections that will not tire users.
In addition, sharing posts such as blog posts, videos, podcasts on your site with them through stories and being accessible will be the right step for your Instagram account.
4- Prepare Campaigns
Campaigns such as giveaways that you will prepare specifically for your Instagram stories will both increase your customers and strengthen the loyalty of your existing audience. Campaigns that you will carry out regularly will not only increase your sales but also contribute to the frequency of your Instagram stories being followed.
In addition, you can organize contests and create joint campaigns with various social media influencers. This is an important factor for advertising your business and gaining new customers.
Get Information About Social Media Advertising Now!
5- Give Your Audience the Opportunity to Ask Questions and Express Their Opinions
People like to see their ideas taken and put into practice. With the poll feature in Instagram stories, you can learn their preferences and by giving them the opportunity to ask questions, you can benefit from positive and negative feedback regarding both social media management and your brand's general policy and develop your strategy.
In this way, you both provide an active user flow in your stories and allow your customers to feel part of your brand.
6- Be Permanent with the Right Design
Simple and minimal designs that do not tire the user and are compatible with the messages your brand offers to the customer will help you keep visitors on your page on social media in today's conditions. This is also true for Instagram stories. The right visual design and a well-used font selection that will keep new users in your story and encourage them to visit your pages will also push your audience to follow your stories regularly.
7- Take Advantage of Features Like Hashtag, Location, Music
instagram-features-for-businesses
In addition to features such as polls and asking questions in stories, you can use features such as location, hashtags, and Instagram music to attract users' attention and direct them to the link in the story more easily. You can also use tools such as Boomerang and gif at correct and appropriate intervals to encourage users to interact with you more actively.
If these tools are used at the right times and in accordance with your design policy, they will contribute to the dynamism of your brand and ensure that your customers have an enjoyable time with your stories.