Step 4: Set up targeting and triggers
Timing is everything. Choose when and where your quiz will appear on your site. Will it pop up after a visitor spends 30 seconds on a page, or when they show exit intent?
Using triggers like time delay or scroll percentage ensures your quiz appears at the right moment. Use segmentation to target specific groups, like new visitors or returning customers.
Make a quiz and then set up targeting and triggering rules to catch potential clients.
Step 5: Integrate with your email marketing platform
Once users complete uruguay phone number list your quiz, you’ll want to follow up. Integrate your quiz with email marketing platforms like Mailchimp, HubSpot, or Klaviyo. This way, you can automatically add quiz leads to email lists or segments for personalized email campaigns.
Step 6: Launch your quiz
Ready, set, launch! Once your quiz is good to go, publish it on your website.
Don’t forget to monitor its performance using OptiMonk’s analytics dashboard to track engagement, completions, and conversions.
Lead generation quiz templates to get you started
Not sure where to begin? OptiMonk has a wide selection of lead generation quiz templates designed for various industries. Whether you’re in skincare, electronics, or home furnishings, there’s a template to fit your business.
FAQ
What type of questions should I include in a lead generation quiz?
The questions should be relevant to your business and audience. They could range from personal preferences (e.g., “What’s your favorite skincare product?”) to behavior-based questions (e.g., “How often do you shop for outdoor gear?”). The goal is to gather information that helps you better understand your users’ needs.
The data collected can be used to segment your email list, personalize your marketing efforts, and offer tailored product recommendations. It can also help you better understand customer preferences and optimize future campaigns.
Can I track the performance of my lead generation quiz?
Yes, most quiz creation tools offer analytics dashboards where you can monitor engagement, completion rates, and conversions. This data helps you optimize the quiz for better performance and improved lead generation.
