10-Step Email Marketing Checklist

[kumarg19@outlook.com]

Email has been a big part of life since the ’90s. It may be retro, but it’s far from irrelevant. In marketing, it’s still a very personal and cost-effective strategy. There are two main types:

First-party email: These are your own subscribers. They’ve “opted in” and trust you to send content that matters to them (newsletters, offers, etc.)
Targeted emails: Here, you’re reaching potential afghanistan whatsapp number data 5 million customers using lookalike audiences (similar to yours) or rented lists based on certain behaviors and interests.
In my 10+ years crafting newsletters for publications, I’ve learned how email can connect with people — and miss the mark, too! It’s an ongoing experiment, from subject lines to length (and always, always previewing before you send).



This 10-step email marketing checklist covers some core basics, whether you’re managing it yourself or seeking some support.